4. H o w t o u n d e r s t a n d t h e c h a n g i n g w o r l d
5. Collisions
How we live
How we interact with each other
With our environment
And how we do business…
With massive implications
digital business!
6. Many collisions ahead!
• Linear vs. exponential
• Predictability vs. chaos
• Physical vs. virtual
• Legacy vs. speed
• People vs. machines
• Ownership vs. access
• Capitalism vs. shared
wealth
• Shareholders vs. ecosystems
• Jobs vs. creative entrepreneurship
• Rules vs. flexibility
• Constraints vs. abundance
• Fossil fuels vs. renewables
• Reality vs. dreams
• West vs. East
• Tanks and guns vs. Code
• Reality vs. AI and VR
…and MANY more
9. Entire industries wither and die…
The world's last VCR factory closed
its doors – only last month.
Digital advertising is set to overtake
the $200-billion TV market…
And Google and Facebook already
control 72%...the new monopolies?
10. India sets world record
by launching 20 satellites
in a single mission
Tesla may manufacture
its electric cars in India
Just think…But new industries blossom…
14. Understand Your Future Context
Your
current
future
Today
Market
Forces Evolutionar
y innovation
Courageous
innovation
Analog, Linear,
Dumb
Business of
Today
Digital,
Exponential,
Cognitive
Business of
Tomorrow
Decline
without fast,
radical
innovation
“What is YOUR
future readiness?”
“What is your
digital IQ/EQ?”
29. Welcome to the
4th Industrial Revolution
A fusion of technologies
that is blurring the lines
between the
physical, digital
and biological
worlds
the new new
economics of digital business
30. • Bio- and Nanotechnology
• Cognitive Neuroscience
• Synthetic Biology & Biomimicry
• Artificial Intelligence
• Big Data & Advanced Analytics
• Virtual, Augmented & Mixed Reality
• Neural and Quantum Computing
Driving costs down
Opening new global markets
Creating new industries
Challenging incumbents
New sciences and technologies…
31. Imagine a world where
EVERYONE …and EVERYTHING
is connected…
Ubiquitous connectivity
Over to Facebook…
36. • Cars today: parked 96% of the time
• 1/3 of urban land for parking
• In dense cities (e.g. Los Angeles) up to 60%
• EIGHT parking spaces per car in use
• 13% of the avg home for parking vehicles
JUST THINK OF THE
POSSIBILITIES!
37. We have reached peak cars as we know them!
BUT…what does this mean?
39. Energy tipping point
Renewable energy overtakes
coal…now the world's largest
installed power source
500,000 solar panels installed
every day
Key technologies are hydro, solar
and wind
Source: International Energy Agency 2016 World Energy Outlook
40. Exponential Thinking
Facebook: creates no content
Uber: owns no cars
Airbnb: owns no rooms
Alibaba: keeps no stock
Whatsapp: owns no servers
Apple: owns no factories
Netflix: owns no cinemas
Game changers: Fast new models
Legacy Thinking
Large and clunky
Massive overhead
Thousands of people
Trained in out-dated methods!
49. The human revolution
• Genomics, neural prosthetics,
augmentation
• Longer life
• New human relevance
50. Big issues to come…but do you
remember ‘Test tube babies’?
• Privacy and the right to be forgotten
• Digital ethics
• Terrorism, torture and crime
• Government intervention looms
51. THREE BILLION new minds will
join the global economy in next
10 years
Tens of $trillions in emerging
buying power
And a new internet-empowered
entrepreneurial class
Game changers: Scale
63. Toxic assumptions in Cokes business?
Discuss some core toxic assumptions
in your 2016 thinking?
64. Discuss the KEY strategic enablers of
exponential change in Irish
businesses.
65. Your feet are on fire!
The 21st Century Corporation?
• Open, frictionless world
• Ideas flow freely…so does capital!
• New competitors and markets
• New relationships & ecosystems!
70. What Characteristics Create Value?
Rational
Analysis
Reductionist
Linear
Intuitive
Synthesis
Holistic
Nonlinear
Source: Based on the thinking of Fritjof Capra “The Web of Life” 1996
Mechanistic World
Thinking
Strategy
Conservation
Cooperation
Quality
Partnership
Expansion
Competition
Quantity
Domination
Systemic/Fractal World
How does your ‘net worth’ stack up?
As an individual? As a business?
How do you evolve these new attitudes?
74. Copyright 2016 All Rights Reserved
ELEPHANT AND CROUCHING TIGER
INDIA
In the 21st Century
75. Copyright 2016 All Rights Reserved
Low – Economic Growth – High
Higher – Government Intervention – Lower
Low – Economic Incentives – High
Low – Environmental Focus – High
Higher – Ethnic Conflicts – Lower
Key Strategic Drivers/Dilemmas
76. Copyright 2016 All Rights Reserved
Scenario Matrix
Paradise Found
Government actively drives growth,
infrastructure and regional
integration. Urban and rural
populations absorbed into booming
economy. World leader in services,
biotech and health care. Active and
positive role in world politics.
Unfulfilled Dream
Government thrusts into
economic liberation thwarted by a
dull world economy and reduced
consumer demand. Political
turmoil follows poor economic
performance.
Mega-Slums
Government's increasingly
socialist policies kill economic
growth. Poverty expands and
major businesses leave their
research facilities and
unemployment leads to unrest.
Business Departs
India becomes increasingly
isolated from a growing world
economy. Government controls
increase and infrastructure
crumbles. Mobile Indian diaspora
establish businesses elsewhere.
Flat–WorldEconomy–Booming
Conflict – Government/Business – Synergy
?
?
The Future
of India
?
?
84. • WHY would I talk about you?
• When and how would I talk about you?
• Do I care enough about you?
• Is your business visible?
• Is your business incredibly useful?
• What stories would I tell?
Is YOUR business contagious?
“Contagious”: Jonah Berger
88. Linear Business
Top-down, bureaucratic and
hierarchical
Driven by financial outcomes
Innovation from within
Risk intolerant
Processes are fixed and
inflexible
Strategy by extrapolating
from the past
Exponential Business
Networked, fast, agile and open
Driven by a Massively
Transformative Purpose
Collaboration and partnership
High risk appetite, fail fast
Processes outsourced and
market-responsive
Big vision and short-term course
correction
Which do you want to be?
89. “I have a spread-
sheet!”
“I have a budget!”
“I have a strategy!”
Martin Luther King…
93. SME Leaders’ Online Connected Community
Enterprise Ireland will conduct pilots during 2017.
Please indicate your interest in getting involved by contacting:
Liam.Ryan@enterprise-Ireland.com
01 727 2830