O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

PR Unlocked: How to use Twitter for PR and Media Relations

45 visualizações

Publicada em

For the full training video, access this free PR training course here: https://prunlocked.com/free-pr-training-resources/

With the free PR course - How to Use Twitter for PR and Media Coverage - you'll find out a number of different tactics that has helped PR trainer Claire Gamble secure media coverage in media outlets such as BBC, Forbes, Huffington Post, Refinery 29, Daily Telegraph, Daily Express, HR Magazine, Mother & Baby and more using Twitter.

Twitter is a really powerful tool when it comes to PR and media relations - and it's completely free to use! Learn why it's such a good tool to use, how to use #journorequest, build relationships with journalists, tap into trending topics and share relevant content.

Publicada em: Marketing
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Seja a primeira pessoa a gostar disto

PR Unlocked: How to use Twitter for PR and Media Relations

  1. 1. Freebie module How to use Twitter to achieve media coverage Copyright © Unhooked Communications Ltd
  2. 2. Copyright © Unhooked Communications Ltd Head to: https://prunlocked.com/free-pr-training-resources/ for the full video
  3. 3. • Why Twitter • #JournoRequest • Journalists • Trending topics • Content #JournoRequest Journalists Trending topicsWhy Twitter Content Copyright © Unhooked Communications Ltd Twitter for media
  4. 4. Why Twitter? 01 Copyright © Unhooked Communications Ltd
  5. 5. • Twitter is one of the most powerful, free tools you can use for PR • There are thousands of journalists on Twitter • 70% of journalists see Twitter as a valuable social media tool • Journalists make up the largest category of Twitter's verified users (24.6%) • They actively use the platform to find spokespeople, case studies and breaking news • It’s also a great way to build relationships, engage and pitch • You can also use the platform to find trending topics and breaking news stories Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  6. 6. Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  7. 7. Get set up • If you’ve not already – set up a Twitter account • Have a clear, concise biography that explains who you are, what you do. Think about keywords. Link to your business website • Profile picture and header banner • Start finding people and influencers to follow. • Search for specific people you know by name • Search for keywords (people and content) • Find and follow journalists and editors to follow. See our ‘top 100 journalists to follow on Twitter’ blog post ACTION Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  8. 8. #JournoRequest 02 Copyright © Unhooked Communications Ltd
  9. 9. • Hashtags are used to tag and categorise content on Twitter • Journalists use #journorequest when they’re looking for information, quotes and case studies • You need to be able to spot the good opportunities – and quickly • You also need to know how to respond to these requests to maximise your chance of being featured • Also worth noting #PRrequest Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  10. 10. #JournoRequest • Search for #journorequest on Twitter • Remember to select ‘latest’ rather than ‘top’ • Are there any that you could respond to? • Pitch in a comment or quote • Don’t reply and expect them to contact you • Email if possible, if not DM or reply to ask for best contact details • Short, sharp and sweet! Refer to PR Unlocked training for more advice and guidance about pitching to journalists and real life examples • Sign up to the JournoRequests email newsletter from Response Source: https://www.journorequests.com ACTION Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  11. 11. Journalists 03 Copyright © Unhooked Communications Ltd
  12. 12. • Journalists don’t always use #JournoRequest • They might send out a request without the hashtag • Search to see who is talking about what • Find people responding to trending topics or breaking news stories • Opportunity to start building relationships with journalists and seeing what they’re interested in • Some journalists’ DMs are ‘open’, meaning they don’t have to follow you to send them a DM #JournoRequest Journalists Trending topicsWhy Twitter Content
  13. 13. Journalists • Find relevant journalists to follow (check our ‘100 journalists to follow’ blog post) • Look for specific journalists in your market • Like, retweet, engage, share, interact – but don’t overdo it! • See what they’re tweeting and sharing – what are the interested in? • Pitch with cautionACTION Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  14. 14. Trending topics 04 Copyright © Unhooked Communications Ltd
  15. 15. • Twitter is a great tool to see what people are talking about and breaking news stories • These could provide news hooks for comments, interviews and opinions – as well as share any of your relevant content (e.g. blogs, podcasts, videos) • Different ways of doing this: • Location trends • Moments • Search keywords (look at ‘top’) • What are people in your network sharing #JournoRequest Journalists Trending topicsWhy Twitter Content
  16. 16. #JournoRequest Journalists Trending topicsWhy Twitter Content
  17. 17. Trending topics • Look at trending topics in your target locations (e.g. UK, Manchester, Birmingham) – is there anything you could comment on? • Explore the Moments function on Twitter too • When you’re scrolling through Twitter, take notice of viral tweets or content that a lot of people are sharing and commenting on • Is there something you can add to the conversation and debate? • Could the viral tweets act as a news hook for your own articles? ACTION Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  18. 18. Content 05 Copyright © Unhooked Communications Ltd
  19. 19. • Journalists use Twitter to find vox pops (voice of the people) and content • If there’s a breaking news story (e.g. a natural disaster, attack), they might look to see who is sharing content ’from the scene’ (e.g. videos, pictures, updates) • If there’s a trending topic or announcement (e.g. a Government announcement), they might see who is responding to the topic or news, what people’s opinions are • They may use tweets and content directly, or contact you for an interview or comment #JournoRequest Journalists Trending topicsWhy Twitter Content
  20. 20. #JournoRequest Journalists Trending topicsWhy Twitter Content
  21. 21. Content • If there’s a breaking news story that you have the expertise and knowledge to comment on, share your thoughts on social media • Use relevant hashtags, make sure your bio is up to date • Have an opinion • If you have any existing blog posts, articles or other content relevant to the topic, share those on social media • Think about your hot topics – stay consistent with what you’re an expert on and what you can comment on • You could try tweeting journalists directly too ACTION Copyright © Unhooked Communications Ltd #JournoRequest Journalists Trending topicsWhy Twitter Content
  22. 22. • Share any of your successes of using Twitter to achieve media coverage and help PR on Twitter using the hashtag #Prunlocked – we’ll share it too! • Head to the free Facebook group to ask questions and keep on top of other news and updates • Want more PR training? Find out more about PR Unlocked training and coaching and sign up. #JournoRequest Journalists Trending topicsWhy Twitter Content Copyright © Unhooked Communications Ltd Next steps
  23. 23. Affordable, strategic, creative PR training for startups and small businesses

×