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The Little Book of ZPG LI

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The little book of
Why does this
book exist?
It contains everything you need to know about
Zoopla Property Group (ZPG) - our vision, our
miss...
3
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The Little Book of ZPG LI

  1. 1. The little book of
  2. 2. Why does this book exist? It contains everything you need to know about Zoopla Property Group (ZPG) - our vision, our mission, our business partners, as well as how we help consumers find, move and manage their home. 2
  3. 3. 3
  4. 4. How it all started Alex Chesterman launched Zoopla in 2008 as he was looking for a home and couldn’t find a one-stop-shop for property related data. Over the next few years, ZPG acquired a number of different companies to create a new type of property portal; one that empowers consumers to make better decisions by providing them with more useful property and home services information. In doing so we transformed the property portal landscape. We’ve been the proud winners of numerous awards and accolades, including being named one of the Top 10 UK Tech Companies by the Guardian and one of the Top 100 Most Innovative UK Companies by Smarta. 4
  5. 5. 2 0 0 8 5
  6. 6. How we’ve grown 2007 ++ Zoopla founded 2009 ++ Launched property listings part of the site ++ Acquired: PropertyFinder.com HotProperty.co.uk ThinkProperty.com ++ #2 property portal by unique visitors in under two years ++ Winner of Best UK Property Portal (Daily Mail Awards) 2008 ++ Zoopla launched ++ Winner of UK’s Most Promising Internet Company (First Tuesday) ++ Winner of UK’s Best Property Website (Web User) 2010 ++ Winner of 100 Most Innovative UK Businesses (Smarta) ++ Listed as one of the Top UK Tech Companies (Guardian) 0.4m visits pm 2m visits pm 5m visits pm 0.3m leads pm 6
  7. 7. 2011 ++ Acquired: HousePrices. co.uk ++ Won Innovative Business of the Year (Fast Growth Business Awards) ++ Listed as one of the Top 100 UK Tech Companies (Daily Telegraph) 2013 ++ Acquired: SmartNewHomes.com HomesOverseas.co.uk ++ Winner of Best Brand (Sunday Times Tech Track 2013 Awards) ++ Winner of Company of the Year (Growing Business Awards 2013) 2015 ++ Acquired uSwitch, allowing ZPG to move into the home services space ++ Record levels of consumer traffic ++ 62% of visits now via mobile with more than 7m app downloads 2012 ++ Acquired: UpMyStreet.com PrimeLocation.com FindaProperty.com Globrix.com 2014 ++ Successful IPO on the London Stock Exchange ++ Rated an “Outstanding” place to work by Best Companies Survey 50m visits pm 27m visits pm 1.0m leads pm 47m visits pm 2.4m leads pm 38m visits pm 2.2m leads pm 11m visits pm 0.6m leads pm ...today we are the only company that helps consumers find, move and then manage their home. 7
  8. 8. What we are today 8 We have some of the most famous brands covering the key needs of finding, moving and managing a home. Alongside our power brands of Zoopla, uSwitch and PrimeLocation we have niche brands, designed to provide more tailored offerings to specialist audiences.
  9. 9. Zoopla: Our mainstream property brand that empowers consumers with information, so they feel more confident as they find, move and finally settle in and manage their home. 9 uSwitch: Our comparison brand that helps consumers make informed decisions to save money and find the best deal on their household bills and personal finances – everything from gas, electricity and broadband to mobile phones, insurance and credit cards. PrimeLocation: Our premium property brand that lists properties to buy or rent, and offers inspiration for home improvements and aspirational moves.
  10. 10. The well-known proverb ‘an Englishman’s home is his castle’ is as true today as it ever has been. But moving between homes and managing running costs when you arrive is a little more complicated. Our role is to smooth out the many different processes involved by being the consumer champion at the heart of the home. Why is this so important? 10
  11. 11. 11 The UK has more homeowners than most other European countries, and we love home improvements. Most people look to add value to their home and move every 7 years. But, as house prices rise, we also have a growing population of long-term renters unable to get on the housing ladder. Others favour the flexibility that renting allows to suit their needs. We are increasingly savvy with our money, particularly our home running costs. More and more of us are looking to switch to get the best deal we can.
  12. 12. Different stages of development 12 While our brands help people with many aspects of the home, every product we offer is at a different stage of evolution which affects consumer confidence when it comes to switching. It’s important to think about this when we communicate with consumers, as no one approach fits all. 12 Early stages: The online money and mobile switching markets are relatively immature. They are perceived as complex and consumers feel there’s a high risk to switching.
  13. 13. 1313 Growing: The online energy and broadband switching markets have grown quickly over the last few years, as government and brand initiatives have encouraged more people to switch. Maturing: The property search and online insurance switching markets are mature. It’s common practice for most property or car insurance searches to start in this way.
  14. 14. Driving a win-win 14 The key to helping consumers is connecting them with the right business partners. We look to create a win-win situation. We want to get the maximum number of consumers visiting each of our sites each day, and when they arrive we want to serve them the widest number of partners to meet their specific needs.
  15. 15. 15 We also want to help our business partners target key audiences so their marketing is more effective.
  16. 16. We love what we do 16 99,117 hours, that’s how long the average Brit spends working... Wouldn’t it be good to spend this time doing something worthwhile? With a purpose and a meaning. That’s why working at ZPG is so good because we’re trying to make a difference to people’s lives.
  17. 17. 17 We call our purpose our vision. It’s our long-term aim of where we want to be. Ours is to be... ‘The consumer champion at the heart of the home’. Together, ZPG’s brands and people will collectively help the nation make better property decisions and save money. And that feels great!
  18. 18. 18 In order to achieve our vision we must deliver on our mission. Our mission statement ‘To be the most useful resource for consumers when finding, moving or managing their home and the most effective marketing channel for related business partners’.
  19. 19. To be successful we need to be effective in 7 strategic areas which we call the ‘BIG IDEA’: Success = BIG IDEA 19 Build: Establish key partnerships for inventory and deals Innovate: Differentiate our consumer and partner experiences Grow: Invest in our brands and consumer engagement Integrate: Maximise synergies across the business Develop: Create new products and services to monetise Expand: Grow revenues in adjacent business areas Amaze: Wow users, partners and staff in all we do
  20. 20. Achieving our mission 20 Of course, the way we treat our consumers and business partners is as important as the results we achieve. Doing things the right way for our consumers, partners and employees alike makes us successful. We define these behaviours in our ZPG values. Values that earn us the respect and trust of everyone that comes into contact with the business. It’s the way we go about achieving our mission.
  21. 21. 21 2. Agile Moving fast and in a focused fashion We make quick decisions to innovate and stay ahead of the competition. We’re focused and data driven and have a thirst for knowledge and insight and we’re not afraid to test, learn and try again in order to achieve our mission. 4. Entrepreneurial Being creative and owning it Entrepreneurialism is deep rooted in our heritage. We use our initiative, make decisions and spend money like it is our own and we never stand still. We are constantly looking for the best outcome to meet our mission. 1. Passionate Taking pride in our work and vision We take pride in our work and are passionate about delivering a great experience for our consumers and partners. Our vision and passion drives the decisions we make, products we create and services we offer. 3. Collaborative Supporting each other as one team We’re colleague conscious, respect each other and believe in honesty and integrity in all dealings. We support each other and work as a team to enable us all to achieve our goals and win. Values
  22. 22. Social responsibility 22 Helping goes beyond our office walls. We have a long history of supporting others and we are proud of how we help charities. Our chosen charities are The Prince’s Trust and Only Connect. We’ve been supporting The Prince’s Trust since 2013 with their work helping young people in need. To date we’ve raised over £100,000 and were crowned ‘All Round Heroes’ at The Prince’s Trust annual corporate awards ceremony in 2014, demonstrating our passion for inspiring young lives and supporting the next generation.
  23. 23. 23 And we also support the registered charities you choose in a few ways. Just talk to HR to find out how. Only Connect is a creative criminal justice charity, rooted in community. Their vision is a connected society, where everyone chooses a crime-free life. We’ve been supporting them so they can deliver innovative rehabilitation projects.

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