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Are you confused about how to get great video and social media presences online? In this month's webinar, expert guest Nevin Gleason from Guidevine.com will walk us through his experience creating videos for hundreds of advisors.
Online competition in the advisory space has increased, making a strong presence all the more important. Having a digital presence allows for direct communication with consumers and deeper relationships. Using an online channel makes updates, news, and important changes easier.
For example, if your target group is doctors, be active on doctor groups on Facebook where individuals in this community may be seeking financial advice. Create blog posts and videos addressing common financial problems of this group and post them online. Aim for communities, Facebook pages, Twitter accounts, and relevant hashtags.
On your website, post sign-ups for information sessions, webinars, and helpful information. Overall, you should clearly speak to your intended audience and demonstrate the value you provide to them.
Each social platform has a different cadence. As a rule of thumb, Facebook should have 2-3 posts per day, while LinkedIn can be closer to 2-3 posts per month.
An engaged audience is more likely to interact with your firm and promote or share your content. Engagement doesn’t have to be difficult; take as little as an hour every week to interact with posts on your social channels.
More and more consumers are watching video on mobile devices, and this trend will only continue to grow. The number of mobile phone users in the world is expected to pass the five billion mark by 2019.
Branding consistency means using the same logo (i.e. sizing, colors, fonts, etc.) tag line (i.e. “The firm for families.”), and anything that is specific to your firm.
Easy navigation means a header with clearly laid-out pages for quick use of the site. Keep the top header to no more than a handful of links for simplicity.
For example, if you often work with doctors as clients, actively engage with groups in the medical profession that doctors visit frequently.
Consumers need to know where to go next if they want to know more about your firm, so having a completed ‘About’ section is necessary.
Following people first and unfollowing those that don’t follow you back over several days is an effective way to grow your Twitter account. You can also follow influencers, or those with large followings, and retweet, like, or engage with those posts to elevate your presence on Twitter.
You can even tweet 5-6 times per day if it is relevant to your audience, but 2-3 times per day is the bare minimum to maintain engagement.
Growing Your Practice With Social Media and Video
PRACTICE WITH SOCIAL
MEDIA AND VIDEO
With Guest Expert from
Former Investment Advisor Representative
BA in Economics
MBA in Marketing
Worked at FMG Suite
Used Hundreds of Advisor Websites
EXPERT GUEST FROM
Match.com for Financial Advisors
Allows Consumers to Filter Through Advisor Profiles
Helps Advisors Create Powerful Marketing Videos
Offers “Digital Footprint Scorecard” Evaluation
WHAT WE’RE GOING
TO COVER TODAY
How Strong is Your Digital Footprint?
Why are Video and Social Media Powerful?
Where Does Digital Fit With Your Business?
How Do You Rate Your Online Presence?
How to Use Your Digital Presence Correctly
Free Digital Footprint Scorecard Worth $450
How to Get an Amazing Marketing Video
DID YOU KNOW THAT MOST ADVISORS SPEND
OVER SIX HOURS CREATING THEIR SOCIAL
Get Indigo Marketing Agency’s Social Media Profile Optimization
We’ll Create and Optimize:
• Facebook Business Page
• LinkedIn Profile
• LinkedIn Company Page
• Twitter Profile
Only $250 for Webinar Registrants (Normally $450)
Get Started Now: indigomarketingagency.com/social
UPGRADE YOUR SOCIAL
PROFILES & SAVE!