Presentation delivered by Alex Elkins, City University London How to get creative and think outside the box!

1. Why are (most) manhole covers
round?

2. Week 2
Being creative and having great ideas
With Alex Elkins
@CityStarters

3. Concept…
Execution!
Week 1
Finding
what’s
broken
Week 2
Creativity
& Problem
Solving Week 3
Designin
g an
MVP
Week 4
Building a
Business
Model
Week 5
Creating
an
Awesome
Brand
Week 6
Protecting
your idea
Week 7
Recruiting
Followers
Week 8
Making
Sense of
the
Numbers
Week 9
Delivering
a Kick-
Ass Pitch

7. What is creativity?

8. “The process of having original ideas that have value”
Sir Ken Robinson

9. What about innovation?
Innovation

14. Diverge
Converge
Create
choices
Make
choices
Generating
lots of ideas
Free flowing
Seeking
diversity
Different
perspectives
No judgment
Sorting of ideas
Summarising
Exercising
judgment
Structure
Plan

16. Barriers!

24. “See the invisible
problems, not just
the obvious ones”
Tony Fadell - Nest

25. “The way things are”

26. How to think more creatively

28. Look at things
differently

32. Why?

33. You’ve lost your wallet and
have no means of getting
home

34. How do you get home?

35. Diverge
Converge
Create
choices
Make
choices
Generating
lots of ideas
Free flowing
Seeking
diversity
Different
perspectives
No judgment
Sorting of ideas
Summarising
Exercising
judgment
Structure
Plan

37. Diverge
Converge
Create
choices
Make
choices
Generating
lots of ideas
Free flowing
Seeking
diversity
Different
perspectives
No judgment
Sorting of ideas
Summarising
Exercising
judgment
Structure
Plan
Combine ideas

39. Results

43. 21st October 2015 - 6pm
www.citystarters.co.uk - events