Learn how to create impactful campaigns with our Visualize the Social Media Future Now guide. Our guide will take you through 2014’s pivotal trends. You will learn about cross-channel marketing, micro-video, and the art of the hashtag from marketing experts like Ekaterina Walter, Jason Falls, and Michael Stelzner. With this guide you will learn to: *Bring attention to your content with visual media. *Use paid social media to boost your social presence. *Spread your marketing across multiple channels for the greatest impact. *Tie social efforts to your bottom line. Download your free guide today: http://bit.ly/1eLm3Qf

1. The Marketer’s Guide to Social
Media

2. What is the future of social media?
“Content with compelling visual content receives
94% more total views,” said Ekaterina Walter, co-
author of “The Power of Visual Storytelling.”
The Pew Research Center has found that
“nearly two-thirds (63%) of cell phone users now
use their phone to go online,” a number that has
doubled since 2009.

3. What is the future of social media?
Mobile and visual media are two trends impacting
marketers in 2014,
but they aren’t the only ones.

4. Content goes interactive and
immersive
• Two words started to pop up
in 2013 content
conversations: interactive
and immersive
• They’ll continue to be key
players in 2014 because of
the emphasis placed on
transmedia storytelling and
cross-channel marketing

5. Words aren’t out, but
visuals are definitely in
“Visuals and video done right are highly effective
in cutting through the noise. It’s a snackable type
of content that resonates with people globally and
increases engagement within communities.”
- Ekaterina Walter

6. Video to go!
Both Vine and Instagram have blossomed in the
past year due to a couple of reasons.
• First, the videos are short and to-the-point
• Second, they often feature memorable moments
• Third, they’re easy to create and share on mobile

7. Native advertising goes native
Paul Chaney at Practical
Ecommerce says, “The big
story is that, in 2014,
effective social media
engagement is no longer
free. To guarantee visibility
and reach, you’re going to
have to pay to play.”

8. Facebook is (not) dead
Social Media Examiner published a report
stating that 6 million people view Facebook
in any given minute.
Compare that to:
• 1.3 million YouTube views
• 480,000 Instagram photos
shared
• 100,000 tweets sent

9. Content gets richer
In the past, content was thought of in terms of blog
posts, website copy, email copy, white papers, et
cetera.
It wasn’t an incorrect definition, but it wasn’t at all
comprehensive.
The new definition adds visuals, video, interactive,
mobile and social.

10. Social media grows up.
“We’ve got to stop focusing on how
many followers and fans we have and
start focusing on how many of those
fans and followers we’re converting.”-
Jason Falls1
1 Social Data and Listening: Falls, J. (2014, March 20). Skype interview.

11. Hashtags increase and multiply
If anything unites
Facebook, Twitter,
Google+, Instagram and
Pinterest, it’s hashtags.
The challenge for
businesses is finding a
hashtag that resonates
with their audience and is
easy to use.

12. Social media is mobile media
According to a comScore study focused on
online retail, more than half of the traffic in June
2013 was attributable to mobile devices.
Today’s consumer is on the go, and he or she will
access information whenever and wherever it’s
convenient.

13. Check the social media trend
list (and check it twice)
In addition to mobile and visuals, measurement
and listening are a part of the future of social
media.
Businesses will need to focus more on, as Jason
Falls said, “working” on social media rather than
playing on it.

14. Want your social media
marketing strategy to stay ahead
of the competition?
Download a copy of “The
Marketer’s Guide to Social
Media 2014” today!