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Over the past few years, several trends have contributed to the increasing prominence of online multimedia. First, broadband usage continues to increase. According to the Pew Internet and American Life project, over 47% of all adult Americans have a broadband connection at home. Second, tools for the production and consumption of multimedia, such as iPods, camera-enabled phones and handycams, continue to become more easily accessible to a broad population. Finally, online services like YouTube, MySpace and iTunes are pushing multimedia to millions of users each day. While there are many forms of multimedia online, this white¬paper will focus on audio, video and online gaming. It will provide an overview of these mediums while offering insight into how PR professionals can take advantage of them as part of their overall outreach efforts.