1.
Social Mentions: Feb. 8 – Feb. 12
Sanders vs Clinton: Post Nevada Debate

2.
Methodology
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Based on an analysis of more than 3.5 million social media mentions
collected between Feb. 8 and Feb. 12, we have compiled the following
share of voice analyses for Democratic presidential candidates on a national
scale portioned by issues most important to Democratic voters. This is
filtered to exclude mainstream media social messages and to target
potential voters. This data includes Twitter, YouTube, online forum
comments and Facebook fan pages mentions.

3.
((clinton (hillary OR election OR elected OR elections OR caucus* OR
convention OR conventions OR nominate OR nominated OR nomination OR
nominations OR nominating OR "nominee" OR electoral OR delegates OR
delegate OR speach OR speech OR speaches OR speeches OR potus OR rep
OR dem OR reps OR dems OR rally OR rallies OR GOP* OR legislat* OR
democratic OR endors* OR support* OR policy OR policies OR politics OR
political OR politician OR politicians OR poll OR polls OR ballot OR ballots OR
republican OR republicans OR democrat OR democrats OR debate OR
debates OR primary OR primaries OR campaign* OR candidate* OR
president* OR vote OR votes OR voted OR voting OR voters OR voters OR
2016 OR Cruz OR paul OR trump OR rubio OR bush OR christie OR carson
OR kasich OR omalley OR "o malley" OR sanders OR fiorina)) OR hillary2016
OR clinton2016 OR "clinton 2016" OR hillaryclinton* OR Author:hillaryclinton
OR "hillary for america" OR imwithher) OR #clinton*
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Search String Example

4.
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National / Nevada Analysis
To Determine the Share of Voice
= Winner
Nevada
25,000 <18
3,500,000 Tweets Broken Out By
Candidate Topic
Use Topics to
Confirm SOV
accuracy

5.
Democrat Nevada Share of Voice
54%
46%
Bernie Sanders
Hillary Clinton
Feb. 8 - Feb. 12
25,000 social message
The Nevada debate held on February 11, seems to have
helped Clinton gain on Sanders slightly compared to Cision’s
last measuring period held between February 6 and February
9, in which Sanders held 59 percent share of voice versus
Clinton’s 41 percent.

6.
National Share of Voice 6-Day Roll
56%
44%
Bernie Sanders
Hillary Clinton
Feb. 8 - Feb. 12
3.5 million social mentions
Share of voice between both
Clinton and Sanders is unchanged
since the New Hampshire Primary.

7.
National Share of Voice 24 Hours
52%
48%
Bernie Sanders
Hillary Clinton
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
114,000 social mentions
Discussions around the debate
brought the pair closer to parity.

8.
8
National Share of Voice: Healthcare
0 10000 20000 30000 40000
24-HR Healthcare
6 Day Roll Healthcare
Hillary Clinton
Bernie Sanders
6 Day Roll
Feb. 8 - Feb. 12
71,000 social mentions
24 Hours
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
37,500 social mentions
Before the Nevada debate, Sanders’ messaging held a marginal lead against Clinton’s. But in
the 24 hours around the debate, Clinton edged out Sanders. Clinton’s position is to stay-the-
course with President Obama’s healthcare program, while Sanders would like to institute a
single-payer program similar to Canada’s.

9.
Share of Voice: National Abortion Access
0 5000 10000 15000 20000
24-HR Abortion
6 Day Roll Abortion
Hillary Clinton
Bernie Sanders
6 Day Roll
Feb. 8 - Feb. 12
34,500 social mentions
24 Hours
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
15,000 social mentions
While both candidates support abortion access, Sanders’ statement in the debate that
Republican interference with a woman’s right to choose is rank-hypocrisy has provided the
Senator a lead with voters. Until the debate, Clinton held a slide lead on the issue.

10.
10
Share of Voice: National Economy
0 50000 100000 150000
24-HR Economy
6-Day Roll Economy
Hillary Clinton
Bernie Sanders
6 Day Roll
Feb. 8 - Feb. 12
199,000 social mentions
24 Hours
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
61,000 social mentions
While Sanders’ socialist positions may rile Republican voters, they also generate a great deal of
discussion for the Vermont senator, who holds a strong lead on the discussion nationally and has
through much of the campaign.

11.
11
National Terrorism Share of Voice
0 5000 10000 15000 20000 25000
24-HR Terror
6-Day Roll Terror
Hillary Clinton
Bernie Sanders
6 Day Roll
Feb. 8 - Feb. 12
35,000 social mentions
24 Hours
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
17,500 social mentions
Similar to the economy, Sanders’ position that the US should not lead in the war against ISIS,
instead that Muslim nations should fight the war against the terror-state attracts more comments
than Clinton’s more hawkish position.

12.
12
National Immigration Share of Voice
0 5000 10000 15000
24-HR Immigration
6-Day Roll Immigration
Hillary Clinton
Bernie Sanders
6 Day Roll
Feb. 8 - Feb. 12
24,500 social mentions
24 Hours
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
12,000 social mentions
Clinton and Sanders hold similar views on immigration, in that they both will use executive
actions to naturalize 11 million illegal immigration. Sanders uses the 11 million number
prominently in his approach which may be one reason Clinton’s line is more popular.

13.
13
Share of Voice: National Equal Pay
6 Day Roll
Feb. 8 - Feb. 12
10,000 social mentions
24 Hours
Feb. 11, 9 a.m. – Feb. 12, 9 a.m.
4,000 social mentions
0 1000 2000 3000 4000 5000 6000
24-HR Equal Pay
6-Day Roll Equal Pay
Hillary Clinton
Bernie Sanders
Clinton had been losing on the discussion around equal pay for women until the debate on Feb.
11. This should be a winning issue for Clinton as this has been of great importance to her for
many years.

14.
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