Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business

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It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage. But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts. Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness. Anna will show you how to: - Uncover opportunities by searching editorial calendars - Target key media outlets based on scheduling information - Plan ahead with access to lead times and deadlines - Connect with media contacts at the right time

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Your audience doesn’t trust brand messaging. So how can you truly engage with them? Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate. Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts. They’ll show you how to: - Grow closer to your audience by targeting key influencers - Identify relevant contacts using the right tools - Build rapport with social media best practices - Get on influencers’ radars by engaging across mediums

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100,000 Canadians is a Huge Sample Size … In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs. Register today to find out: -Why social media makes a great focus group -How to collect and scrub social data for insights analysis -How news media impacts a social conversation -What makes the difference between a viral comment and a dud

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Is your organization providing valuable resources – or are you committing “random acts of content?” If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table. So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals? Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization. See how you can: - Become effective at content delivery organization-wide by learning the keys to success - Further content excellence through change management - Reach the right audience by understanding and collaborating to meet their needs - Influence audience behavior with creative content that offers a solution

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In this transformative election year, you need to do more than just get people to read your PAC communication. You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how? The answer is strong, strategic communication. Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC. See how you can: - Ensure your message resonates with email solicitation best practices - Capture your audience’s attention using visual communication - Add context to your message by relating to the 2016 elections - Get specific tips and see examples of successful messages

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Are your pitches getting the silent treatment? Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching. At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage. Michael will show you how to: - Plug holes in your media list that you didn’t know existed - Warm up cold emails through influencer outreach on social - Flesh out pitches with a novel approach to using HARO queries Sway coverage decisions by adding in the new factor that’s currently costing you placements

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Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage. Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.

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Does your content impact the bottom line? If your content doesn’t provide value, your target audience won’t buy. In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales. Joe will show you how to: -Develop a “content-first” business model in six steps - Attract a loyal audience by creating valuable content - Convert followers and subscribers into customers - Deliver impactful communication through paid, earned, shared and owned media

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If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis? Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer. View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.

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Do you resolve to drive better content marketing results in the new year? You will need a killer content plan. Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry. In the webinar, Gini will teach you how to: Develop a comprehensive content plan from A to Z - Choose the right types of content for an effective plan - Drive results through content distribution - Earn mindshare and valuable links using media relations

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If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch. Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves. Ian will show you how to: -Skip the line and reach news organizations with social ads -Build rapport and trust with journalists across social channels -Become indispensable through content and data sharing

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Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics. Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results. You’ll see how the latest technology can help you: • Drive more organic blog traffic with compelling visuals…no designer required • Build your social presence by attracting engaged Twitter followers fast • Identify content topics guaranteed to be a success • Grow email lists and turn reads into an abundance of leads

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Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly? Brad will teach you how to train your execs to: Transform your media coverage with one simple technique Showcase your brand’s best traits with effective media responses Portray your organization positively when answering challenging questions Avoid repetition but keep messaging consistent

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