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Customers don’t just search for great reviews. They search for content that businesses don’t like to discuss: problems, pricing, bad feedback. So why not blog about it and attract a ton of search traffic?
How Brutally Honest Content Can Generate Trust and Sales
How Brutally Honest Content Can Generate Trust, Traffic, and SalesT t T ffi dS l eslion.com By Marcus Sheridan By Marcus Sheridan www.thesale www.TheSalesLion.com @TheSalesLion @ h S l Li
Why do most Why do mostcompanies stink at companies stink at eslion.comcontent marketing?content marketing? www.thesale
Great Content is the Modern Day David v Goliath… D id G li h So don’t be Goliath!!! eslion.com www.thesale
Your Business in NOT the Exception to Great ContentHey Marcus.Hey Marcus.I’m super busy today, but I was thinking about you. First off…THANK YOU!!! We spoke in the fall about (content marketing) for 15 minutes or so and you convinced me that smart people in a blue collar industry can dominate online with the help of smart blogging and a lot of hard work. lot of hard work.…..Blogging has been amazing for us. We started in October 2010 eslion.comWe had 300 visitors in November. We had 14,000 in April. Our business has basically changed overnight. My boss is AMAZED. We’ve had to hire new people, buy new truck and machines, etc. Its been a crazy season. I also got promoted to Vice President.machines etc Its been a crazy season I also got promoted to Vice President www.thesaleSincerely,Jason And what does Jason do???
I was a Pool Guy on the Brink y eslion.com www.thesale • Housing collapse of 2008 Housing collapse of 2008 • There were 80% less customers to choose from • Financially, we were in BIG trouble
The Magic that is Content Marketing eslion.com www.thesale
From Pool Guys to Teachers From Pool Guys to Teachers• 8 years of business y• 1000+ Sales Appointments• 100,000+ emails eslion.com , p• 400,00+ phone calls www.thesale• How many consumer questions??? This is how you start a blog!
What has content/blogging done for me? eslion.com www.thesale www.RiverPoolsandSpas.com
Pools Sales Through ContentPools Sales Through Content eslion.com www.thesale So how does it happen?
The Most Popular Marketing Strategy in the World eslion.com www.thesale
Your customers want the truth, so give it to them!(Transparent Marketing) eslion.com www.thesale
7 Transparent Strategies that will Change Your h ill h eslion.com Business Forever B i F www.thesale
#1. Tell Me What It Costs! #1 Tell Me What It Costs! eslion.com www.thesaleWhen you go to a website, and it doesn’t answer your questions, what’s your next move?
Again, it s about listening… Again it’s about listening• So Marcus which is better concrete or So Marcus, which is better, concrete or fiberglass?• How do Viking Pools compare to Leisure How do Viking Pools compare to Leisure eslion.com Pools? www.thesale• Sh ld I Should I get stamped concrete or pavers? d ?
The Numbers and Links…The Numbers and Links eslion.com www.thesale
Electrolux vs. Bosh: Immediate ResultsElectrolux vs. Bosh: Immediate Results eslion.com www.thesaleIf your sales people are being asked the question,you should be answering it…on your website!
Think exactly like a consumer…Think exactly like a consumer eslion.com www.thesale
Always be on the lookout…Always be on the lookout eslion.com www.thesale
Looking Back…. Looking Back• 1. Cost If you do this, you will y ,y• 2. Price not only become the • 3. Problems 3. Problems respected voice of your industry, but the eslion.com• 4. Vs. impact it will have on • 5 Compare 5. Compare your sales cycle will be your sales cycle will be www.thesale• 6. Awards unbelievable. • 7 Breaking News 7. Breaking News• 8. Best***
The Bottom Line Is…. The Bottom Line IsDare to think like a D hi k lik consumer. eslion.com www.thesale
Get the dang book. It’s free. It’s awesome. And it will change your business forever.• www.TheSalesLion.com eslion.com www.thesalewww.TheSalesLion.comwww TheSalesLion com@TheSalesLionmarcus1@thesaleslion.com Questions?? (I’m ready! ☺)
About Vocus About Vocus Vocus is a leading provider of cloud-based marketing and PR software that helps organizations reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for online marketing, social media and PR that makes it easy for organizations to generate online visibility, build their social networks and attract new customers in today’s new customer-led buy g cycle. buying cyc eVocus Twitter: @Vocus Blog: www.vocus.com/blog Facebook: www.facebook.com/Vocus Website: www.vocus.cominVocus Twitter: @invocus Blog: www.vocus.com/invocus Bl /i #vocus # Email: email@example.com