Struggling with what to post on your Facebook fan page? Here are five simple ideas to get more creative with your posts!

1. Five Ideas for Creative Facebook Posts

2. Facebook is for engagement
o Facebook provides business with a way to connect with customers and prospects in a
way never before possible. It’s almost intimate – with posts we publish appearing in
the news stream, right along side pictures and posts from an individual fan’s friends,
family and closest colleagues.
o Engaging posts can help boost these numbers, as show below from an eMarketer
study.

3. #1: Share a screenshot instead of a link
Instead of just sharing a blog
post link, experiment with
sharing a screenshot of the
post. People love pictures
on Facebook and a
screenshot allows you to tap
the visual power of imagery.
Notice the Bit.ly link the
comments.
Metric: ~3,300 people saw
this post.

4. #2: Share a photo of content
Marketing in the
Round is a book we
purchased in bulk to
give away to
customers. Posting
a photo of one page
with relevant
information is an
creative way to
share content.
Metric: Just shy of
3,000 people saw
this post which
earned ~10 social
shares.
Hi, @GiniDietrich!

5. #3: Experiment with humor
There’s no shortage of memes
on the Web and picking up a
good one from time to time is
a great way to humanize your
brand. This post seemed to go
over well.
Metric: More than 6,000
people saw the post and 77
re-shared it.

6. #4: Give an insider’s view
Businesses are made up
of people. Facebook
fans want to know more
about those people so
share a bit of the
happenings going on
behind the scenes.
Metric: This post
earned more than 40
interactions and 4,600
viewers.

7. #5: Wish someone Happy Birthday!
Happy Birthday @PeterShankman!
Metric: More than 50 social
interactions and ~3,000 people viewed
the post in just six hours.

8. Keep an eye on the metrics
Keep an eye on the metrics –
“listen” to what do your
Facebook fans like, what they
avoid and focus on the content
that drives engagement. With
engagement comes referral
traffic to your other properties.

9. Want more? Free Trial Offer
Right now we are offering a free 14-day trial of our Facebook Apps (North Social).
Register for free here: http://www.vocus.com/content/trials/facebook/index.asp
As seen on AllFacebook.com.
And check out this case study.

10. Vocus on Social Media
www.facebook.com/vocus