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DNC beats the RNC in social chatterAt it’s peak volume the Democratic convention’s official hashtag #DNC2012, drew more than60,000 posts on Twitter on Thursday September 6th – the same day as the President’s speech.Likewise the peak volume for the Republican convention’s official hashtag #RNC2012 also peakedon the date of Mitt Romney’s speech but with just 19,000 mentions. An alternate hashtag for theRepublicans, #GOP2012, took some volume at the expense of the official hashtag, while thealternate hashtag for the Democrats, #DEM2012, drew volume early in the conference but fadedby the time their nominee spoke.
Convention word cloudsEach word represented in this word cloud represents the volume – the larger the word, the moresocial posts that mention that word. It literally tells us what people were saying the most duringthe conventions. The size of each parties hashtag in these graphics indicates both parties wereactive on social media during their political rival’s convention. Democratic Convention Republican Convention
Reporters active on social mediaThese charts indicate which reporters were active, and had some degree of influence, on socialmedia during the conventions. Tony Phyrillas, of the Pottstown, Pa.-based newspaper, TheMercury, is a stand out because he appears to have been equally active on social media duringboth conventions. Democratic Convention Republican Convention
Influential tweeters during the conventionsAmong the most influential tweeters on social media during the convention – Donald Trump wasactive during both conventions, as was the President himself. The Huffington Post tweeted on-topic more than 40 times during the Democratic convention and about half that number duringthe Republican convention. Democratic Convention Republican Convention
Campaign issues on social mediaThe following charts indicate the most discussed campaign issues during both conventions. Thetop issue during the Democratic convention was “economy” while the top issue during theRepublican conventions was “taxes.” Republican Convention Democratic Convention
Current state of the social media raceOn the tail end of the conventions, both teams are still virtually tied in terms of mentions of socialmedia. Team Obama has seen a slight bounce in the polls on the heels of the convention, but therace is clearly still neck-in-neck.
Enjoy this? Here’s more:Continually updated on the Vocus blog:o 9/4: #Election2012: A Tight Social Media Race as DNC Convention Beginso 8/29: #Election2012: Taxes Are The Number One Issue, Says Social Mediao 8/27: #Election2012: Is Romney Absorbing Ryan’s Social Media Buzz?o 8/21: #Election2012: Which Candidate Has More Social Media Influence?o 8/20: #Election2012 Social Race: Can Social Media Predict the Election?o 9/6: Guest post : How Much Will Social Media Really Affect the U.S. Election?