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9 Tools & Tips to Drive Content Marketing Results

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9 Tools & Tips to Drive Content Marketing Results

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Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.

Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.

You’ll see how the latest technology can help you:

• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads

Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.

Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.

You’ll see how the latest technology can help you:

• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads

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9 Tools & Tips to Drive Content Marketing Results

  1. 1. Ian Cleary 9Tools and Tips DRIVE CONTENT to MARKETING RESULTS
  2. 2. Design ©2014 Social Media Examiner • Do NOT distribute GIVES YOU DIRECTION STRATEGY TOOLSHELP YOU GET THERE but
  3. 3. Half the solution to any problem lies in defining it Dr Phil
  4. 4. You want more traffic to new content1
  5. 5. Check its popularity with InboundWriter Helps you determine the success of your topics before you put pen to paper www.InboundWriter.com
  6. 6. InboundWriter - Check the competition See what the competition is like and where you come in the pecking order! www.InboundWriter.com
  7. 7. InboundWriter – Focus on your main keywords Helps you refine your title even further by focusing on the most important terms www.InboundWriter.com
  8. 8. Example Post www.InboundWriter.com
  9. 9. Most people don’t see your content2
  10. 10. Most of Your Audience Doesn’t See Your Content Because most of them are not even logged on
  11. 11. Schedule out sharing at regular intervals using Cision Select one (or more) networks, customize the messaging for each and then schedule out the posts (in 5 minute increments) or send out immediately www.cision.com/us/social-software
  12. 12. Resharing Content • 3 Retweets14th Feb • 5 Retweets17th Feb • 4 Retweets23rd Feb • 6 Retweets26th Feb
  13. 13. Twitter Followers are not Growing quickly enough3
  14. 14. Use Social Quant to build targeted followers www.SocialQuant.com
  15. 15. Use Social Quant to build targeted followers www.SocialQuant.net
  16. 16. Twitter Stats… www.SocialQuant.net
  17. 17. Not ranking high enough on Google4
  18. 18. AHrefs Search Google to identify other sites that have similar articles to yours. Then… When you find one, use Ahrefs to find sites that link to this article www.AHrefs.com
  19. 19. AHrefs Copy in the URL for the article and click on Backlinks These are the sites you can reach out to and convince them to link to your article instead www.AHrefs.com
  20. 20. 70% of website visitors will never come back5
  21. 21. Increase Email Signup’s with Exit Intent Popup www.OptinMonster.com
  22. 22. Always Split Test 1.3% Conversion 2.1% Conversion www.OptinMonster.com
  23. 23. Opt-ins Specific to a Post A simple download of the article resulted in nearly 300 new subscribers
  24. 24. If they don’t give their email re-target them… Web User Your Website User leaves Your ad on Facebook User returns to website and subscribes
  25. 25. You want to produce more popular content6
  26. 26. Buzzsumo - What’s Trending www.Buzzsumo.com
  27. 27. Buzzsumo - What’s Popular… www.Buzzsumo.com
  28. 28. Not tracking enough about campaigns7
  29. 29. Use UTM Codes to Setup Unique Links for your Campaign Urchin Tracking Module (UTM) - for tracking campaigns within Google Analytics  Adds additional information to the a link you are sharing so you can track the results of that link in GA and see which one performs better Facebook Ad Facebook Post Blog Post Campaign: Blog Promotion Source: Facebook Medium: Post Campaign: Blog Promotion Source: Facebook Medium: Ad Create unique links that describe where each visitor came from
  30. 30. Use the UTM Builder to Create the Link – Chrome Plugin The Medium helps you separate your Facebook traffic Facebook Ads vs normal posts
  31. 31. Example Link… http://www.razorsocial.com/GA-bounce- rate-reference- guide?utm_source=Facebook&utm_medium= Post&utm_campaign=Blog-Promotion
  32. 32. Monitor Traffic and Conversions in Google Analytics
  33. 33. Don’t know enough about your website visitors8
  34. 34. Understand your visitors using Hotjar Heatmap Understand what users do on your site (e.g. where they hover and click) Visitor Recordings Recordings of real visitor behaviour (clicks, taps, mouse movements) helps highlight usability issues Form Analytics Which fields take too long to fill, which are left blank and why do visitors abandon the form altogether www.HotJar.com
  35. 35. Not producing good enough graphics9
  36. 36. Canva for Work - Define your Brand Kit Define a brand style to achieve consistency across all your designs
  37. 37. Create templates to speed up your image creation
  38. 38. Create templates to speed up your image creation
  39. 39. Resize your image for multiple platforms all at once
  40. 40. The Problem… So much to learn It’s changing all the time You don’t have time to keep up to speed on everything the solution…
  41. 41. What’s included Monthly Workshop Lasts 2 hours and will be on a range of topics Monthly Roundup Report of trends, tools, changes to the industry Private Networking Group I will be there every day How to Videos & Templates 8 videos and 3 templates every month Recommended Tool Lists Negotiated tool discounts
  42. 42. Special Offer But…. $1 first month Become part of the Founders Club Launching October 15th $48 a month after this Join today and get access to our Social Media Workshop training video (worth $147) for FREE! www.razorsocial.com/foundersclub
  43. 43. THANKS ! Keep in contact @IanCleary www.RazorSocial.com

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