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Jeremiah Owyang Keynote on the Collaborative Economy

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From Jeremiah's blog post: http://www.web-strategist.com/blog/2013/06/27/keynote-slides-the-collaborative-economy-corporate-opportunity/

This particular speech weaves in a story about Danish King Frederick the 7th, who I got to learn about on last month’s trip to Copenhagen. I was intrigued by his unique conundrum as he saw a revolution coming to his gates, giving him one of two choices: 1) Fight them and potentially lose his head, or 2) collaborate with the crowd. We dip in and out of his experience throughout the presentation, as we cover key steps in the presentation: a definition of the trend, real world examples from many verticals B2B and B2c, numbers showing the disruption in terms of dollars, a look at the causes of this sharing movement. In the meat of the presentation, we focus on the solution, which we call the Collaborative Economy Value Chain, and provide real world examples of what corporations are doing now. To top things off, we’re honest about the many challenges, but also list out the benefits of why a company should join the collaborative economy. The appendix has additional data from our research, a glossary, and credits from whom we interviewed.

Publicada em: Negócios, Tecnologia
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Jeremiah Owyang Keynote on the Collaborative Economy

  1. 1. What role do corporations play if people don’t need them?
  2. 2. The Collaborative Economy @jowyang An economic model where ownership and access are shared between people, startups, and corporations.
  3. 3. The only way, is to let go to gain more.
  4. 4. Is this a business disruption?
  5. 5. Sharing Is Not New
  6. 6. Lyft People Can Tap into Each Other Need to travel…
  7. 7. Lyft enables crowd to be transportation
  8. 8. AirBnb People Can Tap into Each Other Need a place to stay…
  9. 9. AirBnb Enables Crowd to be a Hotel
  10. 10. People Can Tap into Each Other Need to get funded... LendingClub
  11. 11. LendingClub enables crowd to be a bank
  12. 12. oDesk People Can Tap into Each Other Need staff…
  13. 13. oDesk enables crowd to be a workforce
  14. 14. Feastly People Can Tap into Each Other Need to feed team
  15. 15. Feastly enables restaurants in your neighborhood home
  16. 16. People Can Tap into Each Other Need a place for staff… LiquidSpace
  17. 17. Liquidspace enables companies to rent from each other
  18. 18. Yerdle People Can Tap into Each Other Need consumer products…
  19. 19. Yerdle enables neighbors to gift goods rather than buy
  20. 20. A properly shared car is $270,000 Lost Revenue Of auto sales (1 shared car = 9 cars at average of $30k each.) 23
  21. 21. Is this a passing fad?
  22. 22. Societal Factors 75% said they predicted sharing of physical objects and spaces will increase in next 5 years –Shareable Magazine Study
  23. 23. Population Economic Factors 1975: 4 Billion 2050: 9 Billion
  24. 24. Technology Factors • 87 phones per 100 people on planet • Three quarters of startups use social tech like Facebook
  25. 25. A movement that’s only increasing Out of 200 collaborative economy startups, total funding was over $2 billion Of those funded, the average was $28 million (May 2013, Lyft raised $60m)
  26. 26. Eras of the internet
  27. 27. To stop the sharing revolution you must stop the internet.
  28. 28. Collaborated with the Revolutionaries 32
  29. 29. What can you do?
  30. 30. Collaborative Economy: Value Chain
  31. 31. Collaborative Economy: Value Chain
  32. 32. Collaborative Economy: Value Chain
  33. 33. 1. Company as a Service
  34. 34. Toyota as a Service
  35. 35. Razors as a service
  36. 36. Mobility as a Service
  37. 37. Collaborative Economy: Value Chain
  38. 38. 2. Motivate a Market
  39. 39. ScotteVest enables second market
  40. 40. Patagonia enabling second market and altruism
  41. 41. Collaborative Economy: Value Chain
  42. 42. 3: Provide a Platform
  43. 43. Collaboration
  44. 44. Fund Design Develop Co
  45. 45. Co-Fund new products
  46. 46. Co-Design products like Nike
  47. 47. Co-Develop like Quirkly
  48. 48. Co-Customize Like Etsy
  49. 49. Co-Production with 3D Printers
  50. 50. Co-Storage of Products with Lockitron
  51. 51. Co-Deliver with Deliv
  52. 52. Co-Market: Christina Bike Enable others to build a product
  53. 53. Collaborative Economy: Value Chain
  54. 54. What will challenge us as we move forward?
  55. 55. Opposing Market Forces Abound 1. Governments and institutions oppose. 2. Buyers and sellers lack complete trust. 3. Lack of industry-wide reputation systems 4. Uncertainty about which startups will stand the test of time.
  56. 56. What are your benefits for letting go to the collaborative economy?
  57. 57. More efficient, as the crowd helps.1 2 Long term relationship with vested customers. 3 New value created between people 4 If you act now, you will have first mover advantage
  58. 58. Collaborative Economy: Value Chain 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
  59. 59. Collaborative Economy Take-Aways • A sharing revolution is increasing in velocity and scale • People turn to each other to get what they want—bypassing corporations • Activate the Collaborative Economy Value Chain • Company as a service • Motivate a marketplace • Provide a platform
  60. 60. Let go of your company to gain the market.
  61. 61. What side of history will you be on?
  62. 62. Download the Open Research report: bitly. Jeremiah Owyang Partner and Industry Analyst Altimeter Group @jowyang web-strategist.com jeremiah@altimetergroup.com
  63. 63. Collaborative Economy Glossary Collaborative Economy (Model): An Economic model where ownership and access is shared between people, startups, and corporations. Two sided Marketplace (Category): An online website where buyers and sellers of goods or services are sharing inventory, need, and transacting. Example: Ebay, Craigslist, AirBnb, 99 dresses. Transactions (Verbs): There are many types of verbs that can be used in facilitation including: Buy, Sell, Swap, Lend, Gift, Co-own, co-fund , buy and more. Maker Movement (Trend): An emerging trend where customers can self-design, create, produce, and distribute products and goods on their own. Company as a Service (Strategy): Rather than sell goods in the traditional sense, offer products or services to customers on- demand or through a subscription model. Rent, Subscribe, or Gift. Motivate a Marketplace (Strategy): A community around a brand enabling customers and partners to resell or co-purchase products, swap goods related to the brand, or even enable lending or gifting for no monetary exchange. Provide a Platform (Strategy): Corporations that enable an ecosystem customers to build products and new services as partners — not just consumers. Online Reputation (Feature): Any number of online features that store historical and current information about social profiles, individuals network connections, credibility, or reviews of previous and predictable behavior. Social Sign On (Feature): A technology feature that connects websites with profile systems from social networks like Facebook, LinkedIn or Twitter connect enabling existing reputation, social contacts, and social graph information
  64. 64. Altimeter looked at over 200 collaborative economy startups
  65. 65. Over 1/3 of these startups have received venture capital funding 37% $
  66. 66. The average funding per startup is $29M $130M $83M $50M $29M Average Startup
  67. 67. The total funding across these 200 startups is $2B, showing broad investor commitment $2B
  68. 68. 2/3 of these startups focus on peer-to-peer sharing 63% Peer-driven sharing, like Airbnb or 99Dresses 35% Business/brand-driven sharing, like co-working or BMW Drive NOW
  69. 69. 2/3 of these startups charge on a per usage (pro rata) 67% 21% 10% 6% Pro Rata Membership/One Time Fee Free Exchange
  70. 70. Of the Top 30 Startups, Most Have Social Networking Features 75 Have social networking features, e.g. social profiles and reputation systems 73% Integrate Facebook Connect 53%
  71. 71. Collaborative Economy Value Chain: Exploded Visualization
  72. 72. Credits: Research Interviews Airbnb, Molly Turner, Public Policy Arbor Advisors, Dean Callas, Investment Banker Ariba, An SAP Company, Joseph Fox, VP of Strategy August Capital, David Hornik, Investor Bazaarvoice, Stephen Collins, CEO carpooling .com, Markus Barnikel, CEO Cisco, Carlos Dominguez, SVP, Office of the COB and CEO ConnectMe 360, Brian Hayashi, Founder Decide.com, Shauna Causey, VP, Marketing Enterprise Holdings, Ryan Johnson, WeCar AVPeToro, Yoni Assia, CEO and Founder eToro, Nadav Avidan, PR and Communications Manager eToro, Adi Yagil, Head of Social Media Gazelle, Israel Ganot, CEO HomeExchange, Ed Kushins, Founder Jive Software, Christopher Morace, Chief Strategy Officer LiquidSpace, Mark Gilbreath, CEO/Founder/Skipper Lithium, Rob Tarkoff, President and CEO Lyft, Kristin Sverchek, General Counsel MuckerLab, William Hsu, Co- Founder, Partner Sasson Capital, Vivian Wang, Venture Capitalist oDesk, Gary Swart, CEO oDesk, Shoshana Deutschkron, Director, Communications OuiShare, Antonin Léonard, Co-Founder Oversee.net, Gene Chuang, CTO PivotDesk, Alex Newman, Director, Customer Development Sass.me and Oversee.net, Min Chan, GM of Mobile SCOTTEVEST, Scott Jordan, CEO and Founder Shareable Magazine, Neal Gorenflo, Founder Shasta Ventures, Rob Coneybeer, Managing Director Collaborative Lab, April Rinne, Chief Strategy Officer Collaborative Lab, Lauren Anderson, Chief Knowledge Officer The Mesh, Lisa Gansky, Author, The Mesh: Why the Future of Business is Sharing Zuora, Tien Tzuo, CEO Zuora, Brian Bell, CMO Deborah Schultz, Innovation Strategist
  73. 73. The following people provided guidance, reviewed content, tested ideas, or most importantly, challenged the thesis during the project: David Armano, David Berkowitz, Richard Binhammer, Mel Blake, Erik Boles, Michael Brito, Noelle Chun, Steve Farnsworth, Lyle Fong, Ian Greenleigh, Shel Holtz, Noah Karesh, Kevin Kelley, Matt Krebsbach, Wendy Lea, Evelyn Lee, Geoff Livingston, Jacob Miller, Marcus Nelson, Ben Parr, Jeff Richards, Andy Ruben, Jim Rudden, Ben Smith, Aaron Strout, Carmen Taran, Rob Tarkoff, Ed Van Siclen, Mike Walsh, Sharon Weinbar, Adam Werbach, Susan Williams, Vladimir Mirkovic, Anita Wong, and the entire Altimeter Group research and consulting team. We extend special appreciation to LeWeb founder Loic Le Meur who inspired Altimeter Group to research this topic. Credits: Research Input