Social Bookmarking Case Study
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StumbleUpon is now the #2 driver to our blogs and drives over 1/3 of our new visitors. Find out more and read about the 7 things we have learned. Want more? Read this blog post: http://bit.ly/cveP9h
![Why Use Social Bookmarking Tools in General? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Bookmarking Case Study
- 1. Case Study: Our Social Bookmarking Journey How Cisco Service Provider Marketing Has Adopted Social Bookmarking September 2010
- 5. Several pieces of content were hard to find
- 7. @EssenteeWeb: "So's I can share what I think is cool and find content I otherwise wouldn't have.“
- 8. @MicaR: "Been a Stumbler for yrs. Great to get new ideas flowing when stuck, and, of course, great time waster. I've learned a lot, randomly.“Source: StumbleUpon, The Silent Social Media Bookmarking Story,:http://bit.ly/bZlRq3
- 9. The Power of StumbleUpon In general, it is the second largest social media traffic driver behind Facebook Source: Facebook Accounts for Half Social Traffic,StumbleUpon 2X Twitter, http://bit.ly/a1U7Ni
- 11. As a team, our analysis found StumbleUpon to be most effective
- 12. But, we always experiment and augment StumbleUpon with other tools
- 14. LinkedIn Groups
- 16. Enables a public profile page so search engines can index our links
- 17. Tools without “No Follow” tags to help increase our SEO results from backlinks to Cisco.com
- 19. StumbleUpon drives more than 1/3 of our new visitors from Google (and Google is biggest search driver for Cisco)
- 20. We have seen an increase in our online exposure and influencer/follower activity
- 22. But, for the heck of it, we took a sample of bookmarked blogs and non-bookmarked blogs to see if bookmarking matters at all…on a high level and qualitatively*
- 24. Examples on left: similar topic, published around same time, videos included in both
- 25. Post with StumbleUpon had significantly more views thank the one without social bookmarking*n=24significant outliers have been removed from analysis
- 27. Create an internal Cisco social bookmarking circle – ask others to StumbleUpon your links, and reciprocate
- 29. Use the SearchStatus plug-in to expose “no-follow” tags on public page (http://www.quirk.biz/searchstatus/)
- 30. Use bit.ly links (instead of Cisco.com web URLs) if reporting is a higher priority than SEO
- 31. Place your frequently-used tools on the bookmark toolbar within your browser
- 32. Create a “checklist” of all sites you intend to use for bookmarking – and make it a routine to promote content
- 34. Understand your bookmarking options: Take the time to assess the various bookmarking tools to select the one(s) that is most successful to your efforts
- 35. Public lists: Make your bookmark lists public to allow for easy content discovery
- 36. Use tools to simplify your life: Integrate productivity enhancement tools into your bookmarking practice to reduce manual labor and help you stay on target
- 37. Experiment: Never cease to experiment with new platforms, productivity enhancement tools and content syndication methodologies
- 38. Team effort: Build and grow your social bookmarking team