SERVICE PROVIDER
SOLUTIONS
Simplify Operations

2
*Cisco Visual Networking Index: Forecast and Methodology, 2014–2019, Cisco, May 27, 2015.
Big Changes Are Coming
Annual global IP traffic
to surpass a zettabyte by the
end of 2016*
21% Expected year-over-year
growth rate of global IP traffic*
How much is a zettabyte?
1000 exabytes
(or 1,000,000,000,000,000 MB)
1 ZETTABYTE
1 EXABYTE

3
* Cisco Visual Networking Index: Forecast and Methodology, 2014–2019, Cisco, May 27, 2015.
** Network Equipment Providers: Restoring Investor Trust, Accenture, Sept. 2012.
Companies and Consumers
Are Going Mobile
Data-Hungry Devices
Compared to the data consumption
of a standard mobile phone**
:
SMARTPHONE TABLET
Forecast for
201646% wired devices vs.
54% Wi-Fi and mobile*
Global IP traffic in
201356% wired devices
vs.
44% Wi-Fi and mobile*

4
There’s a Massive Opportunity
Connecting people, process, data, and things
$1.7 Trillion
Value of the
Internet of Everything
(IoE) toService
Providers over
Next Decade
M2M
M2P
P2P
Remote
Monitoring Service
M2M
Commerce
Intelligent
Diagnostics
Targeted
Advertising
Personalized
Traffic Report
Contextual
Security
mHealth
Order Refills
Home
Control
Collaboration
as a Service
Telepresence
as a Service
Relationship
Services

5
To Capture These Opportunities,
You Must Transform
Add new services
to give customers
more choices.
Enter new markets
to reach new customers
and geographies.
Simplify operations
to reduce costs and
increase speed.
Let’s focus here.

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What’s Driving the Need to
Simplify Operations?
Simplify Operations
Need to realign costs with
expected revenue growth
Customer trends and demands
that require much faster
response and efficient scaling
Inefficient use of people and
network due to too many
proprietary monolithic systems
Need to bring new
services to market faster

7
Are You Ready?
Many networks are not ready for the next wave of innovation.
Architectures are
based on proprietary,
monolithic products.
Technology sprawl
adds complexity.
Internal processes
are slow.
Virtual networksare
as chaotic as
physical networks.
More expensive, less flexible, and require high touch to make changes
Expensive to operate and requires highly skilled engineers and technicians
Cannot turn on new services quickly
Requires selection of strategic partners to manage
Current State Challenges

8
Three Technology Solutions
To overcome limitations, service providers are turning to:
Foundations of the Cisco®
open network architecture for service providers
Software-defined networking for improved network
services management and application-network interaction
Network functions virtualization to transform network
architectures and operations
A global development community for common solutions
and broad participation in innovation
SDN
NFV
Open-Source
Collaboration

9
Cisco Open Network Architecture
for Service Providers
HD
Monetize Customer Experiences
Personal
Experiences
Pervasive
Security
Business
Experiences
Professional
and
Partner Services
Applications
Simplify Service Creation and Delivery
Cisco®
Evolved Services Platform (ESP)
Orchestrate Services with Policy and Automation
Cisco®
Evolved Programmable Network (EPN)
Program Multivendor Physical and Virtual Infrastructure
Open
APIs
Open
APIs

10
Cisco Evolved Programmable Network
Open, Programmable
Infrastructure
• Provides compute, network,
and storage functions
• Includes physical and virtual
NFV infrastructure, data
center, and WAN
• Flexible and elastic
forwarding fabric
• Supports all services—
mobility, video, cloud,
personal, and business
HD
Applications
Simplify Service Creation and Delivery
Cisco®
Evolved Services Platform (ESP)
Orchestrate Services with Policy and Automation
Cisco®
Evolved Programmable Network (EPN)
Program Multivendor Physical and Virtual Infrastructure
Monetize Customer Experiences
Personal
Experiences
Pervasive
Security
Business
Experiences
Professional
and
Partner Services
Open
APIs
Open
APIs

11
Cisco Evolved Services Platform
Open, Modular
Software Platform for
Network Services
• Automate your
services delivery.
• Slash your network
operations costs.
• Launch new services rapidly.
HD
Applications
Simplify Service Creation and Delivery
Cisco®
Evolved Services Platform (ESP)
Orchestrate Services with Policy and Automation
Cisco®
Evolved Programmable Network (EPN)
Program Multivendor Physical and Virtual Infrastructure
Open
APIs
Monetize Customer Experiences
Personal
Experiences
Pervasive
Security
Business
Experiences
Professional
and
Partner Services
Open
APIs

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Deliver Real Results
78% reduction in operating expenses and a 200% increase in ROI as a result
of the capabilities they acquired from the Cisco®
ESP
More efficient
use of resources
Delivered common
cloud platform
Real-time data for
predictive analysis
Expedited service
provisioning
Virtualized service
creation and delivery
And more
Automated and
orchestrated sales cycle

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Case Study Objective
Devise a quick and secure way to connect to
all data and all clouds for customers that typically
rely on 40–80 separate cloud environments to
support varied business applications.
Solution
Implement Cisco®
cloud and Intercloud solutions,
includingCisco ESP.
Results
The solution added policy, performance, security,
and visibilityall the way up to the application level
and removed performance concerns associated
with hybridcloud services.
Equinix Expands as a
Provider of Enterprise
Cloud Services

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Direct Benefits of Cisco Open Network Architecture
Decrease operating costs
across your network.
Deploy resources efficiently against
important strategic initiatives.
Increase revenue and ROI by implementing
services faster with fewer resources.
Gain strategic value as you
elevate the role of the network.

15
Welcome to the Benefits of
Cisco Open Network Architecture
Operating costs decrease and agility increases,
allowing you to react quickly to new market opportunities.
Visit cisco.com/go/sp to learn more.
@CiscoSP360
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