1. Solution Overview
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 7
CUSTOMER BENEFITS
Cisco Managed Services Deliver a Wide
Range of Customer Benefits
 Up to 50% ROI within first 3 years
 Faster time to value for new service roll
outs, network migrations etc.
 Superior network availability and
service quality
 Reduced Customer Churn
 Higher compliance and reduced risk
Deploy New Technologies Quickly with Cisco
Managed Services for Service Providers
Service providers’ businesses and operations
are undergoing major changes. New initiatives,
like IP convergence, cloud, software-defined
networks and network virtualization, are driving
new business models. These initiatives are
also creating opportunities for new revenue
streams and greater efficiencies. Speed, agility
and flexibility are required for fast access to IT
and new applications. Now is the time to invest
effort and resources in figuring out how to
make this opportunity work for you. You have a
chance to disrupt rather than being disrupted.
To make the most of the opportunity, you need to stay at the forefront of a fast-evolving and highly competitive
marketplace. But service providers face many challenges in using these new initiatives to their advantage. Multi-
layer virtualized architectures, which enable service providers to take advantage of these opportunities, require
different skill sets, tools, and processes compared to traditional operational models. And the fast pace of
technological innovation and shrinking life cycles are increasing operational complexity and costs. Typically, 65%
of IT budgets are spent just keeping the lights on. Rising customer expectations, bandwidth hungry applications,
and increased competition from low-cost providers are squeezing margins, increasing customer churn and
impacting revenue growth.
Service providers need to transform their operations to ride these new engines of growth. By offering new
managed services, you can achieve your goals and stay relevant for your customers.

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Figure 1. Changing Technology Trends Are Driving Business Growth and Productivity
Cisco Can Manage Your Infrastructure So You Can Grow Your Business
Cisco’s experts and processes can provide complete monitoring, management, and support of your multivendor
infrastructure and applications. With our support, we can help you reduce customer churn from service quality
issues, which studies show to be as high as 40%.
With Cisco Managed Services, you’ll spend less time and resources buried under mundane tasks, and more time
driving innovation. Cisco experts can manage your infrastructure and help you get the most value from your
technology investments. Our services meet a wide range of needs and business models.
Cisco Managed Services form a strategic partnership between Cisco and service providers to help customers
achieve their business and operational objectives. Your customers have the option to maintain control of their
network and have full visibility into any changes being introduced by Cisco. We will work with you to find the right
balance between control and operational efficiency gains, and we bring end-to-end capabilities across network
lifecycle, including build, operate and optimize. Cisco services will help you address market challenges and help
keep your business agile and flexible. Cost savings and incremental revenue generated through Cisco Managed
Services engagement can be used to focus on service innovation, customer success and accelerating time to
value.
Cisco Managed Services for Service Provider Networks
Cisco Managed Services for service provider networks is designed to help customers maintain business continuity
with an outstanding experience for end customers. Our solution includes network and operations experts,
consistent processes, and advanced tools. Together, they help to deliver a best-in-class user experience and drive
down operational costs. Cisco’s approach to network management is centered on proactive identification and
resolution of infrastructure availability and performance issues. More than 95% of issues are proactively identified
and closed before they are known to the service provider.

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Cisco Managed services provides a full range of operations and management capabilities for multi-vendor fixed
and mobile networks. Managed Services for SP Networks supports IP/MPLS, optical, mobile packet core, cable
and IP RAN backhaul technologies in physical and virtualized (NFV) modes, when applicable. Based on desired
outcomes agreed with the customer, Cisco’s delivery team can perform one or more of these functions:
● Operations: Cisco ensures business continuity by delivering typical NOC functions. You can partner with
Cisco to out-task basic NOC functions, including event, incident, problem, and configuration management.
● Optimization: Get superior service availability and performance with services that focus on operations
transformation and improve operational efficiencies. Cisco provides real-time monitoring capabilities for
more effective performance, capacity and compliance management.
● Network Planning: Plan your network more effectively with advanced capabilities delivered as part of
Cisco Managed Services. Cisco provides topology modeling, ‘what-if’ analysis, and demand forecasting to
achieve business growth objectives while minimizing incremental CapEx spend.
● Full Management: Outsource end-to-end management of your operations, optimization, planning, as well
as other management activities such as provisioning, lifecycle management and contract management.
Cisco also offers value-add consulting capabilities for more effective capacity monetization, design
optimization, and customer experience analytics to help customers meet their objectives. The services can also
be customized to help you achieve your business and operational outcomes.
Managed Customer Premise Equipment (CPE) Services
Cisco Managed CPE Services is a comprehensive, automated, proactive management solution hosted from the
Cisco cloud. It is offered as a white-labeled service and allows SPs to offer services for data, voice, and security at
CPEs for faster penetration and accelerated adoption in their market. Cisco provides service management
backed by the full assurance of Cisco service-level agreements (SLAs). As a pay-as-you-grow model, no up-front
investment is required and time to market can be as little as 12 weeks. Cisco’s intellectual capital earned over
years in CPE operations can help you drive your new managed product portfolio and generate new business
streams for value-added services.
Cisco Managed CPE Services include:
● Managed Data
● Managed Security
● Managed UC
● Managed WaaS
● Managed iWAN
Benefits include:
● Generate new revenue streams with minimal investment
● Reduce errors and increase customer satisfaction
● Reduce truck rolls with automated provisioning
● Reduce operational, technological, and financial risk
● Differentiate your company from competitors
● Become an early adopter for the latest technologies

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Managed CPE as a Service (MCPEaaS)
Managed CPE as a service is designed to solve issue of upfront capital investment for purchasing CPE assets and
licenses. It also offers logistical support required for shipping and field installation, with service assurance and
performance management for day-2 operations. MCPEaaS is offered in foundation, standard and advanced tiers to
meet a wide range of requirements. It provides flexibility for SPs to more easily and quickly add to their existing
capabilities.
MCPEaaS offers pricing on service pack per month basis. Each service pack includes:
● Cisco
®
hardware and software
● Cisco Technical Services (Cisco SMARTnet
™
Service)
● Cisco Cloud Managed Services (Cisco Smart Operate)
● Partner services (primed by Cisco)
● Unique Cisco MCPE management process and assurances
Benefits include:
● Avoid additional CapEx costs
● Reduce market and financial risk
● Reduce multi-vendor management complexity
● Gain flexibility to accelerate new services to market
● Promote brand loyalty
Hosted Collaboration Solution (HCS)
The Hosted Collaboration Solution is managed, operated, and supported from our controlled data centers. HCS
provides many of the same features as our CPE collaboration solutions, with flexible deployment models
customized to your requirements. Options include:
● HCS Wholesale: Get hardware and software licenses, services, and support that help you sell collaboration
services through your managed cloud.
● HCS White Label: Get collaboration services from a Cisco-managed cloud on a per-user per-month utility-
based consumption model.
“Our collaboration with Cisco allows us to be one of the first cable
operators in the United States to offer comprehensive, world-class
managed security services to enterprises and our key vertical markets
in education, government, and healthcare. Working with Cisco, we’ve
already been able to quickly bring new security services to specific
customers in the education vertical market, while maximizing previous
investment in our robust MPLS-based converged core network.”
— Craig Cowden, Senior Vice President, Network Engineering and Operations, Bright House Networks

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This solution helps you:
● Reduce operating costs and keep them predictable
● Use existing resources for more strategic work
Satellite Broadcaster Builds New Core Network with Help from Cisco Managed Services
A direct broadcast satellite service provider needed to build a new core terrestrial network to support its “grow
video and services” initiative across the United States. Cisco’s hardware, technical expertise, and ongoing support
helped the company meet its time-to-market challenge.
Challenge
● Highly complex terrestrial network solution
● Insufficient software and hardware expertise
● Short time to market
Solution
● Dedicated Cisco operations team
● Cisco-designed IP next-generation network (NGN) core
● Cisco support for network and security
Results
● Seamlessly integrated solution into existing processes and procedures
● Network was deployed on an expedited basis to meet time-to-market considerations
Figure 2. Cisco Managed Services

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Why Cisco?
Cisco has been the leader in IP based networking technologies for more that 25 years. Based on intellectual capital
developed over years by supporting and maintaining the world’s largest network install base, Cisco is driving
innovation in the managed services industry. Our comprehensive managed services portfolio provides
management capabilities across technology architectures, including fixed and mobile networks, CPE, collaboration,
cloud and more. Our offerings are designed to meet customers’ business and operational objectives, and they can
be customized easily to meet customer-specific needs.
Figure 3. Cisco’s Experience Provides Strategic, Differentatied Capabilities
Cisco offers industry leading tools, intellectual capital, analytics and automation that allow us to offer superior
service level aggrements, and enable our customers to differentiate themselves from their competition. Our focus
on proactive identification and resolution of issues means that more than 95% of issues are identified at early
stage, and are resolved before they can impact service availability or performance.
Why Cisco?
● Proven Expertise in IP technologies
● Flexible Packaging aligned with outcomes
● More than 95% of issues proactively identified and resolved
● Deeper Visibility and Control
● Superior Service Level
Based on our leadership in IT technologies, Cisco’s Managed Services supports the latest technologies and helps
service providers with the challenges of adopting complex, leading edge technologies. With our support, service
providers can focus their full attention on taking new services to market.

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Cisco has a proven track record of being able to scale for customers of all types and sizes. While we manage
relationships locally, our delivery centers and network operations center across the globe enable us to deliver
round the clock, scale quickly, and operate cost effectively.
Next Steps
To add Cisco Managed Services to your support contract, contact your Cisco Services sales representative or
Cisco authorized channel partner.
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