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Next Generation Service Station

  1. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1 Next Generation Service Station Mohamed Babikir Business Development Manager EMEAR Oil&Gas Vertical
  2. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22 §  Total visibility and consistency of operations across all your service station outlets §  Enables a transformation of services and value-add opportunities, with direct impact on the bottom line Driving a transformation of retail fuel services Cisco’s Next Generation Service Station
  3. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3 The challenge §  How can I create differentiation in a commodity market? §  How can I reduce costs, increase customer loyalty and create consistent processes in all outlets?
  4. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4 Cisco’s Next Generation Service Station §  Standardized IP-based solutions in all service outlets §  Simplified voice and network communications to all locations §  Ability to add new capabilities easily without requiring additional infrastructure
  5. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5 Benefits to you §  Consistent back-office and front- office processes §  Compliance with PCI standards for credit-card security §  Reduced wastage, improved inventory management §  Enables new services to build incremental revenue §  Gain market intelligence for targeted campaigns §  Increased customer loyalty Reduced costs + increased revenue = A better bottom line
  6. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6 Benefits to your staff §  Increased reliability of on-site systems §  Remote support and management of communications §  Ease of communications to HQ and all other sites §  Easier inventory management §  Improved personal safety §  Availability of online training §  A better customer experience
  7. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7 Benefits to your customer §  Customers want a fast, convenient and inviting experience §  Customers expect additional services -  Fuel -  Food -  Groceries -  ATM -  Wireless connectivity -  Maintenance §  Cisco’s Next Generation Service Station helps you deliver a better customer experience and build customer loyalty, leading to increased revenue
  8. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8 “The goal is that the store is always up”* at a major US Service Station operator §  Business Challenge §  Provide visibility and consistency of operations across 1500 service stations §  Avoid costly upgrades to legacy POS (point of sale) systems by integrating into IP network §  Solution §  Deploy an IP-based network connecting all retail locations, plus corporate HQ, suppliers, logistics centres, etc §  Network carries inventory and fuel data, voice-over-IP phone calls and credit transactions §  Benefits §  Reduced average number of phone lines per store from 8 to 4, saving $2.5M per year §  Eliminated outsourced point of sale help desk §  Eliminated shared modem pools and analogue lines §  Eliminated inter-company call costs §  Reduced “click-charges” by 1/3 §  Allowed real-time credit approvals, thus reducing credit risk §  Increased inventory turns on high margin products §  Reduced average transaction time per customer from 33 sec. to 3 sec.* Director of Retail Systems
  9. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9 “Our network infrastructure from Cisco is a productivity enhancer. We’ve gained the agility to quickly bring to market new products and services that our customers want – and at the same time lowered our costs.” Director of Retail Systems Major US Refinery & Service Station Operator
  10. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10 Drive your own transformation! §  Cisco can…. –  Engage with your retail team and infrastructure organization to assess your needs. –  Define a solution that meets your needs. –  Help you build a business case and pilot plan. –  Work with you every step of the way, from initiation through final delivery. §  We are ready. How can we help?
  11. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11 Next steps Develop Solution & Architecture Build business case Current Architecture Assessment Technical/ Solution Workshop Identify Savings Opportunities Pilots or POC Current Operational Assessment Define technology scope and functionality
  12. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
  13. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13 Glossary
  14. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14 Building the business case §  Improved visibility and reporting across all operations §  Improved productivity through consistent systems, consistent training §  Allows a more efficient organization – managers can easily supervise multiple locations. §  Increased revenue – rapidly deploy targeted marketing across all outlets or to just a specific subset §  Reduced fuel loss and better inventory management – through faster, more complete credit authorization, license plate recognition, etc §  Reduced freight costs through better logistics – deliveries optimized to match demand. Don’t run dry; don’t waste deliveries. §  Reduced communication and infrastructure costs – calls between all sites at zero cost, and reduced need for external phone lines. §  Increased security for staff and inventory – through video surveillance, rapid alerts, real time monitoring, RFID tags, panic buttons
  15. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15 Deliver and scale your solution §  Cisco works with partners who can deliver an overall solution to meet your specific needs §  Your solution may range from a unified network and communications package to a fully-fledged business process and application upgrade §  Start with a pilot to prove the value – and then scale out to cover their entire network of service stations §  Cisco and its partners have a proven capability to scale and deploy rapidly and successfully, from hundreds to thousands of sites
  16. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16 Glossary
  17. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17 Building the business case §  Improved visibility and reporting across all operations §  Improved productivity through consistent systems, consistent training §  Allows a more efficient organization – managers can easily supervise multiple locations. §  Increased revenue – rapidly deploy targeted marketing across all outlets or to just a specific subset §  Reduced fuel loss and better inventory management – through faster, more complete credit authorization, license plate recognition, etc §  Reduced freight costs through better logistics – deliveries optimized to match demand. Don’t run dry; don’t waste deliveries. §  Reduced communication and infrastructure costs – calls between all sites at zero cost, and reduced need for external phone lines. §  Increased security for staff and inventory – through video surveillance, rapid alerts, real time monitoring, RFID tags, panic buttons
  18. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18 Deliver and scale your solution §  Cisco works with partners who can deliver an overall solution to meet your specific needs §  Your solution may range from a unified network and communications package to a fully-fledged business process and application upgrade §  Start with a pilot to prove the value – and then scale out to cover their entire network of service stations §  Cisco and its partners have a proven capability to scale and deploy rapidly and successfully, from hundreds to thousands of sites
  19. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19 Return on Investment §  Cisco has a number of case studies that we can share with you §  One customer, with a chain of 1500 service stations, covered the cost of equipment for their entire chain in a little over a year
  20. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20 Cisco’s Next Generation Service Station: What it means for your business Retail Inventory & Stock OrderingCentralized Physical Security IP-enabled CCTV RFID Inventory Management Fuel Logistics Corporate Communications Vehicle Plate Recognition
  21. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21 Public Voice Communications In-Store Advertising Internet Kiosk: Data, Voice, Music and Video WiFi Hotspot: Public Internet Access Credit Card Authorization Loyalty system Cisco’s Next Generation Service Station: What it means for your customers
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