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Doing Business with Tropo

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A session in the DevNet Zone at Cisco Live, Berlin. Learn what use cases are good fits for Tropo, how you can make money with Tropo, discover how to get support from Tropo, and see how some real businesses are making or saving money using Tropo.

Publicada em: Tecnologia
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Doing Business with Tropo

  1. 1. Adam Kalsey Manager, Technical Marketing akalsey@cisco.com @akalsey
  2. 2. Cloud APIs enabling developers to quickly 
 and easily embed communication capabilities 
 into their applications and business processes. 3
  3. 3. 4 Old-style Communication Development
  4. 4. 5
  5. 5. 6 + ✓Ask ✓Call ✓Conference ✓Hangup ✓Record ✓Reject ✓Say ✓Transfer
  6. 6. 7 • Local Numbers • Toll Free • 25+ countries • SIP Addresses Numbers • Inbound • Outbound • Trunking included Voice • Inbound • Outbound • Two-way Texting
  7. 7. 8 • Transfer • Conference • Headers Call Control • Speech Recognition • Text to Speech • Audio playback • Recording Rich Media • Redundant data centers • Auto-scaling • Usage- based Cloud
  8. 8. 9 • Globally available • Global Outgoing Calls & Messages • Numbers in 42 countries • 80 speech languages
  9. 9. Account Types 10 • Free for testing • Low-volume • Restricted use • No production usage Developer • Pre-paid • Credit Card • Self-service signup • Shared Cloud • one minute billing increments Production • Post-paid invoices • Contract • SLA • Account Manager • Shorter billing increments • Training Enterprise
  10. 10. 11 24x7 support All features Monitored, Managed Cloud Developer Production Enterprise
  11. 11. 12 ✓call ✓answer ✓hangup ✓transfer ✓reject ✓ ask ✓say ✓play ✓record ✓conference
  12. 12. 13 ask “Thanks for calling. For sales say sales or press 1. For support say support or press 2.”, { :choices => “1 (sales, 1) , 2 (support, 2)”, :onChoice => { if result.value == 1 then say “A sales person is not available right now” elsif result.value == 2 say “Support is currently assisting other customers” end } }
  13. 13. Inbound Capabilities: 
 User Calls or Texts App 14 • Surveys / Voting • Voice Search • Seasonal Spikes • Audio Conferencing • Information Lookup • Basic Auto Attendent
  14. 14. Outbound Capabilities: 
 App Calls or Texts User 15 • Voice Broadcast • Conditional Alerts • Click-to-Call • Appointment Reminders • Two Factor Authentication • Confirmation SMS
  15. 15. 16 Customer Loyalty In store IVR Notifications Satisfaction Surveys “Press 1 if you were satisfied Status of gift cards, extra coupons, promotions Confirmation receipts of delivery, order pickups In store Paging and Notification - “Press for help in electronics” Branch site flexibility Appointment Reminders Use Cases Retail Click to Call for Web Leads (auto conference) Delivery/Operations In store Delivery optimization
  16. 16. 17 Hospital, Pharmacy Home Healthcare Operations Patient appointment Reminders Prescription Re-fill and pickup reminders Medical lab results outbound IVR Time of Day Dietary and Exercise Reminders Daily check-ins “today’s pain level =“, Mental illness check-in Nurse site visit verifications Use Cases Billing record verifications and payments Health Care + Masked Number Medical Consult
  17. 17. 18 Customer Loyalty Customer Interaction Workforce Optimization Theme park notifications Deals, promotions marketing campaigns Appointment Reminders “ Your Massage is scheduled” Reservation and Delivery confirmations “Your Table is ready” Basic Interactive Voice Response – Press 1 for concierge Use Cases Hospitality Maintenance services to validate job status Branch Site flexibility - persistent updates
  18. 18. 19 Banking Insurance 2 Factor Authentication Appointment Reminders, Kiosk integrations Basic account balance IVR and self service Proactive notifications – low balance, fraud, account activity Proactive Notifications – New offers, loan rates, stocks Extreme Weather Notification Services Branch Location Flexibility for IVR Verification of identify for account access Use Cases Payment Reminders Financial Services
  19. 19. 20 IOT Sensor Alerting Customer Loyalty Escalation of thresholds to sms/voice Plant status Emergency notifications « plant down, line halt » Smart Grid power consumption management Gas tank and gauge thresholds Use Cases Proactive outreach of utility spending, surges, planned downtime Manufacturing & Energy Notifications Payment Reminders Remote device status alerts (inbound or outbound)
  20. 20. 21 911 Alerting Notifications Reminders City appointment reminders / take a ticket Intruder and emergency alerts via Text and Calling to Mobile Extreme Weather notifications Use Cases City – Roadwork, closures, emergencies Education, Government Location tracking and alerts for student locationsTransportation – City Bus Systems Parent/student information - grades, tardy Schedule changes school closed, late start days
  21. 21. Why Tropo? 22 Cloud Modular Services (Calling, Texting, Branch etc.) Embeddable Web Developer Friendly APIs Easily and rapidly scalable Zero upfront costs and usage based fees Tropo handles all telco provisioning Pre-integrated speech technologies Tropo Premise (moving to cloud) Full Application (IVR, UC, etc.) Integratabtle Complex and/or Proprietary Fixed costs and lead-times hinder scalability Upfront capital expenditure Customer responsible for phone #s, trunk lines, etc. Speech is an add-on Traditional Communication Solutions
  22. 22. 23 • Charge customers consulting fee for application creation and maintenance • Customer signs up with Tropo directly • No recurring or usage based revenue Product CreationResell Tropo Usage Application Development • Create products that leverage Tropo • Bill customers for product usage • Tropo remains behind the scenes • Tropo bills you • Bill your customer with a markup • Track usage yourself or use Tropo CDRs • Tropo remains behind scenes • You support your customer • Recurring Revenue
  23. 23. Cisco + Tropo Expanding the Reach of the Collaboration Platform 24 Single Platform Easy to use Powered by Cisco
  24. 24. Adam Kalsey akalsey@cisco.com @akalsey