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Leveraging the Power of Streaming Video
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Leveraging the Power of Streaming Video
1.
Leveraging the Power
of Video with Live Internet Streaming Alex KrasneGlobal Communications Manager for New Media, Cisco
2.
Do you watch
streaming video?
3.
4.
Live streaming
video use jumped 600% in the last year.
5.
6.
Live streaming sites
Justin.tv Show and Share Livestream Ustream You Tube (pilot)
7.
8.
Production
9.
Social media
& promo
10.
Troubleshooting
11.
Engaging with
a live audience
12.
13.
Twitter, Facebook
14.
Audience =
anyone with a computer and high-speed connection
15.
16.
Live from
Partner Velocity
17.
Marketing tips
with Luanne Tierney
18.
Hosted VOIP
opportunitiesustream.tv/ciscochannels
19.
20.
Conferences
21.
How to’s
22.
Demonstrations
23.
Expert chats
24.
25.
Embed it!
26.
Archive past broadcasts
27.
Invite guests
28.
The Dashboard
29.
Create and manage
a show
30.
31.
Supports one camera
32.
Import movies,
audio
33.
Picture in
picture
34.
35.
Supports unlimited
cameras
36.
Graphics
37.
Screen capture
38.
39.
Broadcast live
using high or low resolution
40.
41.
42.
What does
audience want to hear?
43.
44.
Welcome audience
45.
Engage early!
Ask a question.
46.
Short interview.
47.
Then audience
Qs.
48.
49.
Tripod
50.
Fast internet
connection/Ethernet
51.
Laptop
52.
53.
54.
55.
Tweet starting
two weeks prior, ask network to amplify
56.
Ask engaging
questions prior
57.
58.
Create an
event prior to your broadcast and invite people to joinfacebook.com/ciscochannels
59.
60.
Host
61.
Camera
62.
PR
63.
64.
Make sure
staff knows roles
65.
66.
Background noise
67.
Limit panning
68.
Placement
69.
70.
20 minutes to
warm up the audience
71.
Casual tone
72.
Good posture
73.
74.
Embed the
recap
75.
Text should
include salient points
76.
77.
78.
@cisco_channels
79.
facebook.com/ciscochannels