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7 Digital Experiences that Will
Delight Your Customers
@CiscoRetail
Forget what you thought you knew about your
customers. Digitization is changing everything.
@CiscoRetail
They want hyper-relevant experiences.
You have to know your customers – what they want, when they
want it and how they want it.
@CiscoRetail
They want more value.
Value to your customers means efficiency, savings and new
ways to engage digitally.
@CiscoRetail
Efficiency:
Deliver services that save them time with greater convenience.
@CiscoRetail
Solutions that will make their experiences
more efficient:
View the rest of the solutions in
this infographic >
Checkout optimization Dynamic digital signage In-store wayfinding/
augmented reality
78% 74% 69%
@CiscoRetail
“The Hyper-Relevant Retailer Around the World,
Insight Is Currency, Context Is King, 2015"
@CiscoRetail
Savings:
Deliver relevant offers digitally based on location and purchase
history.
Solutions that will deliver relevant promotions
and offers at the point of sale:
View the rest of the solutions in
this infographic >
Special offers via mobile device Targeted offers via digital signage
78% 78%
@CiscoRetail
“The Hyper-Relevant Retailer Around the World,
Insight Is Currency, Context Is King, 2015"
Engagement:
Deliver digital experiences that differentiate your brand.
@CiscoRetail
Solutions that will enable you to engage with
customers and build a community:
View the rest of the solutions in
this infographic >
Reviews Product Recommender
71% 71%
@CiscoRetail
“The Hyper-Relevant Retailer Around the World,
Insight Is Currency, Context Is King, 2015"
Emerging markets are leading the way with their
use of mobile devices and apps.
@CiscoRetail
See how digital habits and behaviors compare
in different countries. View infographic >
China:
• Showed highest interest in all 19 retail
concept tests
• Are more than twice as likely to use a
smartphone to help them shop in a store
• Want improved personalization above all
other improvements
India:
• Use third-party shopping apps
once per week
• 50% show satisfaction shopping
online
@CiscoRetail
They lead the demand for hyper-relevant
experiences:
Every transaction and piece of customer data
must be secure.
It’s no secret. If you want customers to give you data about themselves, you
must make sure it is protected.
@CiscoRetail
Capitalize on the Digital Revolution
Think
Differently
Architect
Dynamic
Digital
Experiences
Protect the
Trust You’ve
Earned
@CiscoRetail
Innovate to
Differentiate
Differentiation
Requires
Innovation
Requires
Insights
Requires
Data
Requires
Connections
Cisco Drives the Ability to Differentiate
@CiscoRetail
87%of CEOs think
going digital
is crucial
7%actually have a
digital strategy
Only
@CiscoRetail
Follow Cisco Retail:
Global Shopper
Research
Start Your Digital Transformation Today.
Download Research Now Visit Our Retail Page
Explore Digital
Transformation
@CiscoRetail
7 Digital Experiences that Will  Delight Your Customers

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7 Digital Experiences that Will Delight Your Customers

  • 1. 7 Digital Experiences that Will Delight Your Customers @CiscoRetail
  • 2. Forget what you thought you knew about your customers. Digitization is changing everything. @CiscoRetail
  • 3. They want hyper-relevant experiences. You have to know your customers – what they want, when they want it and how they want it. @CiscoRetail
  • 4. They want more value. Value to your customers means efficiency, savings and new ways to engage digitally. @CiscoRetail
  • 5. Efficiency: Deliver services that save them time with greater convenience. @CiscoRetail
  • 6. Solutions that will make their experiences more efficient: View the rest of the solutions in this infographic > Checkout optimization Dynamic digital signage In-store wayfinding/ augmented reality 78% 74% 69% @CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"
  • 7. @CiscoRetail Savings: Deliver relevant offers digitally based on location and purchase history.
  • 8. Solutions that will deliver relevant promotions and offers at the point of sale: View the rest of the solutions in this infographic > Special offers via mobile device Targeted offers via digital signage 78% 78% @CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"
  • 9. Engagement: Deliver digital experiences that differentiate your brand. @CiscoRetail
  • 10. Solutions that will enable you to engage with customers and build a community: View the rest of the solutions in this infographic > Reviews Product Recommender 71% 71% @CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"
  • 11. Emerging markets are leading the way with their use of mobile devices and apps. @CiscoRetail
  • 12. See how digital habits and behaviors compare in different countries. View infographic > China: • Showed highest interest in all 19 retail concept tests • Are more than twice as likely to use a smartphone to help them shop in a store • Want improved personalization above all other improvements India: • Use third-party shopping apps once per week • 50% show satisfaction shopping online @CiscoRetail They lead the demand for hyper-relevant experiences:
  • 13. Every transaction and piece of customer data must be secure. It’s no secret. If you want customers to give you data about themselves, you must make sure it is protected. @CiscoRetail
  • 14. Capitalize on the Digital Revolution Think Differently Architect Dynamic Digital Experiences Protect the Trust You’ve Earned @CiscoRetail Innovate to Differentiate
  • 16. 87%of CEOs think going digital is crucial 7%actually have a digital strategy Only @CiscoRetail
  • 17. Follow Cisco Retail: Global Shopper Research Start Your Digital Transformation Today. Download Research Now Visit Our Retail Page Explore Digital Transformation @CiscoRetail

Editor's Notes

  1. These rely upon data from previous purchases and location within the store to deliver relevant and contextual offers at the right time and place, via digital signage or smartphone. Revenue uplift is $357 million, yielding $25 million in margin contribution.
  2. Promotions and offers that encourage them to make the purchase
  3. Begin interacting with customers and building a community.
  4. http://www.cisco.com/c/dam/en/us/solutions/collateral/executive-perspectives/global-retail-infographic.pdf
  5. Source: Accenture Strategy Whitepaper, CEO Briefing 2015, “From Productivity to Outcomes – Using the Internet of Things to drive future business strategies”
  6. Shopper Research Link: http://www.cisco.com/c/dam/en/us/solutions/collateral/executive-perspectives/global-retail-wp.pdf Digital Transformation Link: http://www.cisco.com/c/r/en/us/internet-of-everything-ioe/retail/index.html Link to Retail social media accounts: hyperlinked in icons Twitter: http://www.twitter.com/ciscoretail Facebook: http://www.facebook.com/pages/Cisco-Retail/106620349323 LinkedIn: http://www.linkedin.com/groups?home=&gid=2391291 Youtube: http://www.youtubecisco.com/retail