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Link Building for Bloggers   By: Gregory Ciotti   SparringMind.com
3 Ways to Target   Keywords • Before you start link building, your   blog should have these 3 keyword                ‘targ...
1.) Homepage    Phrase• Your homepage phrase (‚main phrase‛) is what keyword the main  page of your blog is targeting (ie,...
Tips• Your homepage phrase should be the    most difficult keyword you target.• If your blog is about ‘blues music’, go  f...
2.) Resource    Phrase(s)• Your blog should target slightly less  difficult keywords (‚body phrases‛)     on what are know...
Example:
Tips  • Your resource pages should be about    the large topics that your blog covers,     or the largest aspects of your ...
3.) Blog Post   Phrases• These keywords are what your specific blog posts target (‚long tail  keywords‛). Ex: Any post tha...
Tips• Blog posts should usually be targeting    smaller, less competitive key phrases,     since you’ll be posting more of...
5 Ways to Build    Links • Link-building usually comes in the    form of purposeful link building   and ‚attracting‛ links...
1.) Guest Post  for Others• Guest posting is talked about a lot,    but it’s an amazing link-building  strategy. The key i...
2.) Interview Influencers• Influential people in your niche    have a lot more clout than you.• If you interview them, the...
3.) Create     Widgets• Creating on-site widgets (such as  WordPress plugins) can be really useful for getting backlinks. ...
4.) MassiveRound-Ups• Compiling a huge round-up on a specific topic (like the Entrepreneur’s Handbook) will attract intere...
5.) Crowdsource    / Ego Bait  • A crowdsourced/ego-bait post is      creating an article featuring the  opinions of multi...
On Contextual   Linking• Contextual linking (linking to places  on your site with the exact keyphrase)   should only be do...
3 Great LinkBuilding Blogs      • SEOmoz.org     • LinkBuildr.com   • PointBlankSEO.com
Sparring   Mind.com• Thanks for reading! If you have any   additional tips on link building for  bloggers, be sure to leav...
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Link Building for Bloggers

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http://sparringmind.com - An overview of link building for bloggers, with a few simple tactics.

Publicada em: Tecnologia, Design

Link Building for Bloggers

  1. 1. Link Building for Bloggers By: Gregory Ciotti SparringMind.com
  2. 2. 3 Ways to Target Keywords • Before you start link building, your blog should have these 3 keyword ‘targets’.
  3. 3. 1.) Homepage Phrase• Your homepage phrase (‚main phrase‛) is what keyword the main page of your blog is targeting (ie, www.example.com)
  4. 4. Tips• Your homepage phrase should be the most difficult keyword you target.• If your blog is about ‘blues music’, go for something like ‚blues music blog‛ or even ‚blues music‛. • When guest posting from authority sites, link to your homepage with this keyword
  5. 5. 2.) Resource Phrase(s)• Your blog should target slightly less difficult keywords (‚body phrases‛) on what are known as resource pages. Example in next slide.
  6. 6. Example:
  7. 7. Tips • Your resource pages should be about the large topics that your blog covers, or the largest aspects of your brand.• If your blog is a ‘paleo diet’ blog, one of your resource pages could be about ‚paleo diet recipes‛, and would target that keyword. • These resource pages should be linked to from your homepage.
  8. 8. 3.) Blog Post Phrases• These keywords are what your specific blog posts target (‚long tail keywords‛). Ex: Any post that is trying to rank for a search term.
  9. 9. Tips• Blog posts should usually be targeting smaller, less competitive key phrases, since you’ll be posting more often. • If you are creating a large resource or using an infographic, it’s okay to go for bigger phrases (as those posts tend to draw a lot of links). • It’s good to link ‚deep‛ into your site to these posts from other sites.
  10. 10. 5 Ways to Build Links • Link-building usually comes in the form of purposeful link building and ‚attracting‛ links via content. • Here are easy 5 ways to do this.
  11. 11. 1.) Guest Post for Others• Guest posting is talked about a lot, but it’s an amazing link-building strategy. The key is to link deep into your articles (not just your homepage)
  12. 12. 2.) Interview Influencers• Influential people in your niche have a lot more clout than you.• If you interview them, they will often link to the post & attract other links
  13. 13. 3.) Create Widgets• Creating on-site widgets (such as WordPress plugins) can be really useful for getting backlinks. You can also create things like badges for people to embed on their site.
  14. 14. 4.) MassiveRound-Ups• Compiling a huge round-up on a specific topic (like the Entrepreneur’s Handbook) will attract interest from the community, who presumably are your target audience.
  15. 15. 5.) Crowdsource / Ego Bait • A crowdsourced/ego-bait post is creating an article featuring the opinions of multiple influencers. Either get short quotes from them, or short statements & put them all in one post.
  16. 16. On Contextual Linking• Contextual linking (linking to places on your site with the exact keyphrase) should only be done from authority sites, and shouldn’t be over-utilized. Link contextually sparingly.
  17. 17. 3 Great LinkBuilding Blogs • SEOmoz.org • LinkBuildr.com • PointBlankSEO.com
  18. 18. Sparring Mind.com• Thanks for reading! If you have any additional tips on link building for bloggers, be sure to leave a comment!

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