Digital Transformation Core Elements

Core Elements
for Digital Transformation
Chun Kang
Kyobo LifePlanet
June 4, 2019

Table Of Content
• Introduction about Chun Kang
• Overview of Digital Transformation
• Pioneers on Digital Transformation
• Core Elements for Digital Transformation
11:54:14 PM 2Core Elements for Digital Transformation (4Th June, 2019)

Chun Kang
• X Generation
• Husband of a beautiful wife
• Father of wonderful two kids
• Living on North Seoul near border in South Korea
• Thirsty in software development from 1984 by 8-bit computer
• Experienced to build large scale services for 192+ countries and 400M+ users
• Experienced various cultures at Multi National Companies including Korea, US,
UK, China, Japan, India and etc.
• Driving Digital Transformation

Chun Kang
• Experienced from Pager to LTE
• Experienced from Vinyl to Streaming Media
• Experienced from Post Card to Social Media
• Experienced from Traditional Market to Mobile Market

Experienced means “Need efforts for Transformation”

Startups are usually innovative,
because they just bypass legacy tools
when create something new from the scratch.

Why Stereotypes are bad?
What you can do about them?
(Fixed Idea, 고정관념, 固定観念)

Ham Burger is not the only food in America

UK has sunny day like other countries, but people used to say UK is a rainy country

Not all the Busan people have many chance to eat sashimi

What is Digital Transformation?
• Digital Transformation (DT) is not necessarily about digital technology, but about the
fact that technology, which is digital, allows people to solve their traditional
problems.
• The transformation stage means that digital usages inherently enable new types of
innovation and creativity in a particular domain, rather than simply enhance and
support traditional methods.
• In a narrower sense, "digital transformation" may refer to the concept of "going
paperless", and reaching a "digital business maturity" which affects both individual
businesses and whole segments of society, such as government, mass
communications, art, medicine, and science.

Sometimes rookie brings
a disruptive idea from legacy issues.
What they wanted to do is just for solving problem.

Pioneers on Digital Transformation
• Sometimes disruptive ideas are coming from traditional inconvenience, and
solved by unknown creators having no presence on that industry.

What disruptors intended are
delivering better value/experience
to their customers

• Disruption often comes from outside of your sector
• What we need to avoid is “Not Invented Here”

• Why cross-industry innovation is so important?
• Different Demands, Same Journey

Digital Transformation in old Companies

• Cal Zeiss started from Compound Microscope for microorganism, and now
covers Virtual Reality as well. Cal Zeiss hear the voice of customers and
enhance their product continuously.
Reference: https://www.zeiss.com/corporate/int/about-zeiss/history.html

• Samsung is started from grocery store, and now transformed to the world’s
largest producers of electronic devices including appliances, digital media
devices, semiconductors, memory chips, and integrated systems.

• Microsoft started from Computer Operating
System, and now transformed to Cloud Solution
Company supporting multiple operating
systems including Mac OS and Linux.

Core Elements on Digital Transformation

• What disruptors thinking are how to enhance user experience,
instead of trying to find an idea how to sell
Customer
Experience
Operational
Process
Business Model> >

Transforming Customer Experience
• Customer Understanding triggers more engagements and consumptions
Reference: https://www.edureka.co/blog/data-science-vs-big-data-vs-data-analytics/

• Most of A.I. solutions are mainly focused on Search & Recommendation that
needs more metadata and big-data based on service use cases.
Unstructured data is important, but makes more value/power when the model is designed based
on the use cases, so it helps to deliver better search & recommendation by its associated
information.
Metadata is a basic foundation when
design a service model.

• Optimizing Process – simple/comfortable process triggers service Lock-in

• Omni channel experience boost more customer engagements
Source: https://catchpr.co.uk/omnichannel/

Transforming Operational Processes
• Robotic Process Automation makes expected results quickly without any
human errors, so the existing workers can have more chances on creative job.
Sorenson Media (acquired by Nielson) saved 90% of cost on quality testing from live
TV stream for 24/7/365 by computer vision and machine learning on cloud.

• Digital ecosystem like public clouds and assistant tools contributed to have PoC(Proof
of Concept) in a cheaper and easier way, so many start-ups try creative ideas better
easily, but none of the existing regulations cover all the cases on earth.
New items breaking stereotypes cannot be
controlled by legacy regulations
Public Cloud triggered to try new idea as PoC
without pre-investigation on server infrastructures

• Digital tools for collaboration makes more performance and transparency
Collaborative Group Chat
: Slack, HipChat, Yammer, ….
Collaborative Writing
: Confluence, Google Docs, …
Social Development
: GitHub, BitBucket, Bamboo, …

• Data Driven Management gives more balance and efficiency when Agile-based
project is running
A Kanban board gives predictability,
quality and time-to-market performance
A burndown chart can do more than just monitoring progress

Transforming Business Models
• Digital Buyers actively use digital tools like Reviews & Recommendations

• Internet-based behaviors boost remote service using internet banking

• New generations like Millennials and Gen-Z prefers digital media and service
instead of face-to-face processing

• Digital Globalization expands and accelerates the movement and exchange of
ideas and commodities over vast distances.

• What you need for Digital Transformation
• Creative Idea to make more value
• Challenge to working smart by digital solutions
• What you will be faced is to Solve Problems
• Stereotypes people having in the legacy orgs
• Environmental Regulations like Security, Privacy and etc.

Digital Transformation Core Elements

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