Visible Banking - Social Media & Banking 2.0

Christophe Langlois, Visible-Banking.com Social Media: une Verite qui Derange Novembre 2008

Visible-Banking.com: Top Banking 2.0 blog ,[object Object],[object Object],[object Object],www.Visible-Banking.com

Interview 2.0 on Visible-Banking.com Source: www.Visible-Banking.com (Sep. 2008) www.Visible-Banking.com

Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com

Your Key Challenges & Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy ROI Technology www.Visible-Banking.com

[object Object],[object Object],www.Visible-Banking.com

The Future of Online Finance... Now New PFM tool Virtual Investing www.Visible-Banking.com 500,000 users 2.5 million users Closes US office Partners with ANZ 10 new videos / day The next way to invest Launched BizEquity

[object Object],[object Object],should you care? www.Visible-Banking.com

Appreciate the Power of Social Media Myfuturebank.org - NAB, Australia (October 2008) Facebook.com - HSBC, UK (June 2007) www.Visible-Banking.com

People’s Expectations Have Changed www.Visible-Banking.com

Market Size - from the Research Firms ,[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com

Shall We Embrace Social Media?... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transparency Show we have a soul Customer Advocacy www.Visible-Banking.com

Banking 2.0: Technologies & Trends SOCIAL MEDIA WEB 2.0 - UGC RSS Podcasts Photo & Video Widgets Micro Blogging Blogging Social Networking Inspired by the McCann Social Media Tracker Wave .3 Virtual Worlds www.Visible-Banking.com P-to-P Lending PFM Customer Reviews Ideas & Innovation Labs

The Four Kinds of Social Media Projects BTF – Intranet 2.0 Online Banking B-to-B projects B-to-C projects Risk Complexity www.Visible-Banking.com OPEN Open Restricted Restricted Design & Launch Recruit Engage Measure

The Key to Success: Reward People Successful Social Media Initiatives, Buzz & WOM Active Communities www.Visible-Banking.com Fun / Experience Visibility Exclusive Content Contest / Prizes

[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com

10 “Good” Reasons Against Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com

Blogging: North America Leads the Way Consumer Commercial Senior Executives 03/2006 09/2006 11/2006 08/2006 2007 Q4/2007 www.Visible-Banking.com

Social Networking: Focus on SME Market 04/2008 02/2007 08/2008 01/2008 – 08/2008 2008 10/2007 ,[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com

Idea Generation & Innovation Labs Financial Institutions Best Practices www.Visible-Banking.com

Customer Ratings & Reviews Source: db research (June 2008) Source: www.bankofamerica.com/reviews (Sep 08) www.Visible-Banking.com

PFM 2.0: Mint & Wesabe Simplicity Innovation mint.com wesabe.com www.Visible-Banking.com

PFM 2.0: the Banks are Catching Up Banks “ It's nice to see a bank who's at least thinking about people in their 20s. That said, it's just so far from complete. Until banks provide an elegant system for pulling all your information together in one place, accurately showing your spending and cashflows so that you budget and save, and show you (objectively) ways you can save money, I'm not too worried.” Aaron Patzer, Founder & CEO, Mint.com Source: www.netbanker.com (July 2008) Start ups / Communities / Vendors www.Visible-Banking.com

The Widget Economy is Real ,[object Object],[object Object],[object Object],Source: http://www.betteronlinebanking.com/ (Sep 2008) Source: www.fidelity.com (Sep 2008) www.Visible-Banking.com

ROI 2.0: Blogging, SN, PFM and Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Sales Online Marketing Brand Customer Advocacy Employee Advocacy Benefits www.Visible-Banking.com

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Negative comments: from 75% to 22% ? Source: www.YouTube.com (Sep 2008) www.Visible-Banking.com

Q&A - Thank You for Listening ,[object Object],[object Object],[object Object],www.Visible-Banking.com

Visible Banking - Social Media & Banking 2.0

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Visible Banking - Social Media & Banking 2.0