2. Definition: Internal Communication
Staff communication
Employee relations
Industrial relations
Change management
Transformation management
Reputation management
Leadership communication – Stephen
Windsor Lewis (2002)
(Smith, 2008)
3. Definition: Internal Communication
BBC: Internal communication: The act of
communicating internally; internal
communications - the function which
helps deliver it.
Function responsible for effective
communications among participants within
an organization, a strategic focus for
business communication, second only to
leadership concerns (Barnfield, 2003).
4. Definition: Cont/
Exchange of information and ideas within
an organization (Bovee & Thill, 2000).
Is about creating an atmosphere of respect
for all employees within the organization
(Argenti, (2003).
All formal and informal communication
taking place internally at all levels of an
organization (Kalla, 2005)
5. History of Internal Communications
“Smaller organizational decisions should be
taken by senior individuals, but large ones
should be decided as a group. Everyone’s
voice must be heard to avoid murmurs and
back-biting.” (Widget Finn, 6th C.)
7. Stage Three (late 1980s–now)
Predecessor – marketing.
Goal – implement strategy.
Emphasis – organization.
Orientation – aid to management.
Attitude – business orientated.
Focus – strategic objectives.
Adapted from ‘From the three Bs to the high Cs’,
Communication World, April/May 1997 By Michael C.
Brandon
8. Introduction
Two planes of communication activities in
the structure of a company’s
communication system (Zajkowska, 2009):
- internal communication
- external communication
9. Building Blocks to Internal Communications
(Brad Whitworth - The IABC Handbook of Organizational
Communication, 2006)
Hierarchical communication
Mass media communications
Non-formal networks of invisible
communicators
10. Internal Communication
Based on relationships between
employees and is an integral part of
corporate communication
Takes various forms of interaction:
- verbal and written
- personal and virtual
- individual and group
(Gavlas 2008)
11. Objectives of Internal Communication
1. Information is understood and accepted
with respect to the content, intent, relevance,
and merit of the message.
2. The goals of the communications with
regard to motivating, directing, informing, or
gaining the participation of the audience is
achieved among the majority.
Spitzer & Swidler (2003)
12. 3. The end result is achieving improvement
in one or more of the core success
components: product quality, sales,
profitability, workforce performance and
satisfaction, and, ultimately, customer
satisfaction.
14. Communication audit as main tool for
building communication strategy
An organization, which wants to take
seriously the area of internal
communication, should first demonstrate
how the actions taken in the area of
communication support the implementation
of its strategy (Cal, Allyson, 2004).
15. A properly conducted communication audit
should consist of four stages (Jones 1975):
1. Survey of the management board and
managerial staff
2. Survey of employees
3. Assessment of discrepancies
4. Recommendations
16. Using a Marketing Approach to Improve Internal Communications
(Spitzer & Swidler 2003)
17. In Summary: Internal Communications
Moved on from events and people to
sharing corporate goals
Needs to be championed at the very top
Helps the workforce to understand what is
expected of them
Is everyone’s responsibility from CEO to
line manager and supervisor
Play the slide show for this presentation to listen to the audio commentary by Peter Walsh and view slide timings. Or, click the sound icon on a slide for controls that you can use to hear the audio at your own pace.
A little organization will go a long way to enhancing your PowerPoint presentation.
Your title slide should be catching and relevant to your audience – offer something in the title that your audience wants.
Keep some basic principles in mind:
Your slides should complement what you have to say, not say it for you.
Keep slides direct and to the point - less is more!
Choose a background color or design that enhances and complements your presentation rather than competes with it.
Don’t get too fancy - a simple font, elegant color scheme and clear message is more important than lots of information (clutter!) on the slide.
Keep it simple! The purpose of the PowerPoint slide is to keep the mind of your audience focused – fewer words are better.
Note: You understand that Microsoft does not endorse or control the content provided in the following presentation.
Consider sub-headings that provide an emotional or action-oriented aspect to your presentation – these can be very motivating to an audience.
Consider sub-headings that provide an emotional or action-oriented aspect to your presentation – these can be very motivating to an audience.