Visual Storytelling presentation given by Christian Adams for WordCamp Columbus 2013.

3. WHY NOW?

4. TECHNOLOGY
(Disruptive)
Hardware & Coding Edition

7. DEATH OF THE HOME PC
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
1000000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Units Sold
Personal Computers
Smartphones
Tablets
Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates

9. Social Is Visual

10. SHIFT IN ECOMMERCE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
PC
Smartphone
Tablet
Source: Monetate
Website Traffic By Device

11. RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now

12. 1996-2000 HTML WYSIWYG Editors
2001: Content Management Systems
2001 - Tableless, Fluid/ “Liquid” Layouts
2010 - Now - HTML5/Mobile Applications/Responsive Design
2005 - Adobe Flash
Coded Web Timeline

13. User Experience

15. INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that
make
communica;ons
more
simple,
less
complex.”
-­‐
Jason
Korman,
CEO
of
Gaping
Void

17. “GeAng
informa;on
off
the
Internet
is
like
trying
to
take
a
drink
from
a
fire
hydrant.”
-­‐
Mitchell
Kapor

18. “Anyone?”

19. 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THAT
POSTS PHOTOSVS. OTHER FORMS OF MEDIA
Source: ROI Research

21. “Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008

22. Site Retargeting

23. WHAT IS YOUR
DIFFERENTIATION STRATEGY?

24. Famous for being infamous.

25. “Never judge a book by its cover.”

26. 90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and
visuals
are
processed
60,000X
faster
in
the
brain
than
text.
-­‐
Source:
3M

27. 1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured
...then they bought Instagram.

30. Your customer is the new C-Level boardroom executive.

31. THE SOLUTION?

33. Photos Videos
Infographics Memes
Comics Visual Note-taking
6 Types of Visual Content

40. B2C Case Study: Whole Foods

41. B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
subliminal repetition

42. Visual does...
Sell
Brand Awareness Promote Events Educates
Brand Position Product Launches

46. Posting Plugins & Widgets
InstaPress
InstaRoll
Yakadanda
Media Manager Plus
InstaGrabber
SimplyInstagram

47. Galleries & Sliders
Photonic
Instagrate
Slider2
SnapWidget

48. Measurement
Webstagram
Instagrid
Followgram
Ink361
Statigram
Nitrogram
VenueSeen

50. 3rd Party Print Services
Instacanvas
Snapstagram
CanvasPop
BumbleJax
InstaPrints
Keepsy
Stickygram
Blurb
Firebox
Origrami

51. WHAT DOES
THE
FUTURE
HOLD?

57. True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers

60. Luminate Image Platform

62. •A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportunities
Takeaways

63. •Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
•Measure the data
Actionable Items

65. Questions?