manual starsellersworld.com dynamic pricing: setting up rulesets

starsellersworld / hanauer landstraße 146 / 60314 frankfurt
www.starsellersworld.com star@starsellersworld.com
xwave group deutschland gmbh
hanauer landstraße 146
60314 frankfurt am main
t: +49.69.956359.0
f: +49.69.956359.231
handelsregister b des amtsgerichts frankfurt am main ustid: de235215324
hrb 58595 geschäftsführer: christopher reinhardt
postbank business giro: 960554465 blz: 44010046 iban: de40440100460960554465 bic: pbnkdeff
Calculation instructions Version 1.2
Become a Star: Become a top seller - with a maximum profit margin!
Content Page
1. Price calculation at supplier level……….………………………………………………………………………………….…..….2
2. Price calculation at seller level - control your margin! ..…………………………………………..…………….....…..4
2.1 Shipping costs …..…………………………………………………….…………………………………………………………………..7
2.2 Optional surcharges .……………………………………………………………………………………………………………………9
2.3 Min/Max-calculation ……………………………………………………………………………………………..…………………….9
3. Price calculation at article level ..………………………………………………………………………………………………….10
3.1 Simulation…………………………………………………………………………………………………………………………………..11
4. Exclusion of competitors ……………………………………………………………………………………………………………..15
4.1 Exclusion of competitors by seller name …………………………………………………………………..………….……15
4.2 Exclusion of competitors based on assessment points and feedback …………………………………………18

www.starsellersworld.com Calculation instructions V1.2
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Calculation instructions Version 1.2
Become a Star: Become a top seller - with a maximum profit margin!
The calculation lays the foundation for your economic success. Starsellersworld determines the
optimal selling price of your articles on the basis of your defaults of the min and max surcharges,
forwarding expenses and purchase prices. Important factors such as competitive prices and
valuations are also included in the calculation.
1.1 Price calculation at supplier level
A supplier in Starsellersworld can be a producer, a warehouse or a distributor.
The supplier price is the basis of every further calculation. The calculation can then be defined at
sales level and at item level.
The calculation settings for each supplier can be found here:
Select Account management / Interfaces
Click on the small black arrow on the left side to open the supplier account

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Open the settings tab
Here you can enter your percentage surcharge, discount deduction and the flat rate for shipping
costs. You can also manage the minimum and maximum stock and listing stock here.
Example: A supplier gives a discount of 15% on all articles, then this can be entered here for
percentage discount. The purchase price is reduced by this percentage.
Then you can, for example, define a percentage surcharge of 5%, then 5% of the supplier discount
remains for you.
Here you can also set the flat-rate shipping cost charge.

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Calculation example 1 for one item:
Supplier price 15,50 €
Percentage surcharge e.g. 5% 0,77 €
Calculation Basis Price 16,27 €
Flatrate shipping cost charge 2,50 €
Calculation Basis Price 6,49 €
Shipping costs can be defined per item, per delivery, per staggered price or based on weight per
article. See also 2.Shipping costs on page 7
Percentage discount e.g. 5 %
Calculation Basis Price 11, 59 €

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2. Price calculation at seller level – Control your margin!
Select Account management -> Interfaces
Click on the small black arrow on the left side to open the seller account
Now select + Add calculation

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You can define different scales for pricing. We recommend that you define a maximum of three
scales. The price calculation should be adapted to your shipping structure on the online marketplace.
It should be noted that the price is entered in net and not in gross.
The Min% surcharge applies to the entire portfolio in the indicated (price € from to price € up to)
price range. This is added to the sales price (not to the supplier price). The Max% surcharge is also
calculated on the sales price and only applies if no other competitor lists the product.
Example 1:
An article has a price of 24,00 €. There is no competitor offering the same product. Then the system
calculates a price of 27,60 €. (Max-surcharge 15%)
Example 2:
An article has a price of 24,00 €. A competitor offers the same product for 26,90 €. Then the system
calculates a price of 26,80 €.
Example 3:
An article has a price of 24,00 €. A competitor offers the same product for 23,50 €. Then the system
calculates a sales price of 24€.
The Min € surcharge is a fixed value that is always added to the VK in the price range.
The underbid value, as shown in the screenshot above, undercuts the competitor by
Ten cents. If you want to outbid it instead of underbid it, you can, for example, enter
-0.15 on. With this you outbid your competitor by 15 cents.
The settings can be simulated in the simulation on article level to see how they would behave on the
market (see 3.Price calculation on article level p.11).
You can change the values directly in the table.

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Click on the column you want to change and enter the value. Finally confirm the change with
"ENTER".

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2.1 Shipping costs
2.1.1 Shipping costs based on article/weight
Log in with your Seller Central account to view the current shipping model.
Click on Settings -> Shipping Settings

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Enter here in SSW the same values as in your Seller Central Account -> Save
2.1.2 Shipping costs hierarchized price
Log in to your Seller Central account to access the current shipping model.
Click on Settings -> Shipping Settings

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Call up the shipping costs here in Starsellerworld.com:
Activate "Hierarchized price" and click on the plus + button.
Here you can enter the data of your Seller Central account.
2.2 Optional surcharges
Click on Account management -> Interfaces -> Calculation -> Optional additions
Here you can enter optional surcharges.

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2.3 Min/Max
If the Min/Max calculation is activated for you, you can enter the desired values here.
Click on
Account management -> Interfaces -> Expand sales account -> Calculation -> Min/Max

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3. Price calculation at item level
You can find the Article price calculation in the item management.
Click on purchase / item management and on the left on the + beside an item
Select Article price calculation here
Here you can see competitor data, calculation details and listing details.

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3.1 Simulation
The simulation can be found to the right of the Article Price Calculation tab.
Below you can see a simulation of the calculation of a product. The data can be easily changed and
the result can be viewed live. The data is not saved, but only simulated.
The purchase price, the shipping costs per item and the VAT are deducted directly from the product.
The Amazon fee is determined by the system.
The shipping flat rate, discount and supplier surcharge can be found under
Account management -> Interfaces / accounts -> Supplier interface -> Settings
See also 1.1.

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The calculations are based on the net amount.
The markup (amount) or (percentage) can be set under
Account management -> Interfaces/accounts -> Sales interface -> Calculation->
price calculation. See also 1.2.
The shipping fee can be found at
Account management -> Interfaces/accounts -> Sales interface -> Calculation->
shipping costs
Example:
How would the price change if I could negotiate a 3% discount with the supplier?
The simulation immediately shows the result

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Example:
How would the price change if you add 4 Euro to the article base price?

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4. Excluded competitors
4.1 Excluded competitors based on seller's name
Click on the logo of the desired seller.
Now a page opens from which we can copy the Amazon-ID of the seller.
For Ebay, you just need the seller name.
The desired Amazon ID is displayed in the address line behind "seller =".

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Copy the seller's Amazon ID
Now open the menu item "Exclude competitors".
You can find it under
"Interfaces", open the sales interface (Main and contract account).
Now click on "Calculation" and "Exclude competitors".
Then select "Add seller exclusion" in the footer bar.
Now paste the copied Amazon ID of the seller into the corresponding field or add the name of the
seller you want to exclude, e.g. “laptop_top”
Now click on "Add" to add the seller to the competition exclusion.
The excluded competitor will now be displayed in the list below:

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4.2 Exclusion of competition based on assessment points and feedback
You can exclude competitors that are below a defined evaluation or feedback limit.
Open the menu item "Exclude competitors".
This can be found under "Interfaces / Accounts", here open your main and contract account.
Now click on "Calculation" and "Exclude competitors".
Here you can define a minimum value for the rating points.
Sellers with less than 408 rating points are now automatically excluded as competitors.

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You can also define a minimum feedback value here.
Sellers who have less than 4.8 points of feedback are now automatically excluded as competitors.
Click "Exclude" to make the settings effective.
You can also exclude Top-Rated or NON-Top-Rated-Sellers here. And also private sellers.

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Änderungs-Historie
30.10.2015 Dokument Erst-Version 1.0 Elisabeth Sarika Singh
09.11.2015 Überarbeitung VersionsNr Elisabeth Sarika Singh
07.12.2015 Überarbeitung Titel V1.2 Elisabeth Sarika Singh
19.02.2019 English Version Elisabeth Sarika Singh

manual starsellersworld.com dynamic pricing: setting up rulesets

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