As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming. Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.

1. HOW-TO:
Use Pinterest to
Promote Your Business
Leverage the Visual Web
+Chris Mohritz | chris@mohritz.co | #IdeaToOperations

2. OUR JOURNEY
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What is Pinterest?
Why use Pinterest?
How to create your account
What to pin
How to create boards
How to pin
How to find pinners
How to find content
We’ll jump right in
Feel free to ask about my background after session

3. MY GOAL
Everyone leaves today with
a clear topic to pin about, and
concrete steps to get going

4. ENJOY THE RIDE
Slides will be available at:
http://meetup.com/Eureka-Scottsdale

5. WHAT IS PINTEREST?
A Traffic Machine

6. IMAGE-BASED
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www.pinterest.com/theyummylife
Social network
Sharing your interests
Boards
Pins

7. WHY USE PINTEREST?
Its a Traffic Machine

8. GET HIGH-QUALITY TRAFFIC
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www.pinterest.com/theyummylife
mashable.com/2013/05/08/pinterest-most-popular-brand-boards/
sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/

9. HOW TO CREATE YOUR
ACCOUNT
Go Business

10. THE 2 MINUTE SETUP
www.pinterest.com
Personal vs. business account
Email: can be changed later
Username: brand (or benefit you provide)
Picture: consistent or descriptive (www.
pinterest.com/cupcakeproject)
● About You: why they should follow you
● Location: nearest major city
● Website: verify it
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11. WHAT TO PIN
Eye-Catching Images

12. EYE CANDY
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Goal (of pin): get their attention
Show benefit of your product/service
Food, fashion, fitness, crafts, photography
Travel sites, sunsets, sunrises also do well
Pretty not required (just eye-catching)
Can use screenshots (& Google Docs)
Don’t sell
Don’t forget the videos

13. HOW TO CREATE
BOARDS
Do Your Homework

14. SEARCH-FRIENDLY HEADLINES
● www.pinterest.com/lifebyearth
● Name: use keywords (check Google &
Pinterest)
● Description: what you’ll pin in that board
● Keep most popular boards above fold

15. HOW TO PIN
Be the Latest & Greatest

16. EXPRESS CONCEPTS VISUALLY
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Manual, browser extension, etc.
Pin images from your blog
Source: blog post URL (money site)
Description: be engaging, ask a question
Always be testing (time, content, etc.)
Be something they haven’t seen before

17. HOW TO FIND
FOLLOWERS
Be Interactive

18. DON’T PLAY THE NUMBERS GAME
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Comment (inform, inspire and interact)
Re-pin
Like
Follow (quality over quantity)

19. HOW TO FIND CONTENT
Be Eye-Catching

20. START USING IMAGE SEARCH
● www.google.com/search?
q=infographic+organic&tbm=isch
● Blogs: www.pinterest.
com/source/travelchannel.com
● www.pinterest.com/popular
● Other social networks

21. HOW TO GET BETTER
Always Be Improving

22. ANALYTICS
● www.pinterest.com/source/lifebyearth.
com/analytics
● www.gopixel.me
● www.tailwindapp.com

23. RECAP
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Pinterest is a traffic machine
Get it while its hot
Pin “eye candy”
Be interactive
Be engaging
Point them to money site (or next step)
Always be testing (ABT)
Do more of what works
Forget what doesn’t work

24. RESOURCES
“Ultimate List of Pinterest Tips”
● bloggingwithamy.com/pinterest-tips
● Read comments also
“Using Pinterest to Rock-out Your Brand”
● sugarrae.com/online-marketing/social-
media/using-pinterest-to-rock-out-yourbrand
www.pinterest.com/search/boards/?q=pinterest%20tips

25. GOAL CHECK
● What to pin about?
● Steps to start pinning (& get traffic)?

26. The Mobile Minute
Note Taking Apps...
● Google Keep
lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637
● Evernote
www.evernote.com

27. COMING UP
Next Week:
● HOW-TO: Move Your Business Into The Cloud
With Google Apps
Week After Next:
● HOW-TO: Research Local Businesses (And Build
A Mailing List For Free!)
In 2 Weeks:
● HOW-TO: Create An Automated Email System
That Sells For You 24/7

28. 10x.to/eureka
chris@mohritz.co