Are you looking for ways to market your small business website with a limited budget? Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site. Join us for a discussion on finding the best options for your website.

1. HOW-TO: PROMOTE
YOUR WEBSITE
...ON THE CHEAP
A Little Elbow Grease Goes a Long Way
+Chris Mohritz | chris@mohritz.co

2. OUR JOURNEY
● Being measurable
● Being useful
● Being trustworthy
● Being search-friendly
● Attracting existing traffic
Interupt me anytime for questions & comments

3. CONTEXT
Two options for developing web traffic:
● Buy it, or
● Earn it *
Two options for earning it:
● Create it from scratch, or
● Capture it from an existing source *
* - today’s focus

4. BE MEASURABLE
Always Follow the Data

5. WHY ITS IMPORTANT
● "What's measured improves" ~Peter
Drucker
● And the entire purpose we’re here is to
improve website traffic, so let’s measure it

6. GOOGLE ANALYTICS
● Every website needs a traffic analysis tool
● google.com/analytics
○ How many visitors?
○ What pages are most popular?
○ What’s the bounce rate?

7. GOOGLE WEBMASTERS
● Gain a little more insight into how Google
views your website
● google.com/webmasters
○ What problems does Google see with your site?
○ What real-life keywords/searches are you showing
up for?
○ Which searches are you getting clicks for?
○ Has your site received a ranking penalty?
○ Requesting a penalty review

8. EMAIL LIST
● Every website needs a method for visitors
to be proactively notified of updates ...if
they wish it
● mailchimp.com
○ How many opt-ins? (i.e. how many people find
your information valuable and want more?)

9. BE USEFUL
Its Just Good Business

10. WHY ITS IMPORTANT
● Most paper brochures end up in the trash
● So let's not create a brochure website

11. BECOMING A “GO-TO” RESOURCE
● Make the effort to understand your
prospects (wants, needs, problems)
● Then do or create something to make your
prospect's life better (what can you make
easier, simpler, faster for them?)
● Put it on your website

12. THE AGE OF CONTEXT
● Content may still be king, but its useless
out of context
● Focus on best possible visitor experience
(give Google what they want ...this)
● Create multiple website entry points
(search term-specific “home” pages)

13. BE TRUSTWORTHY
Don’t Look (or Act) Like Spam

14. WHY ITS IMPORTANT
● On the Internet, you’re assumed spam
until proven otherwise

15. GOOGLE AUTHORSHIP
● Its all about weeding out spam
● Show Google you are a real person (not
spam)
● Show Google your content is from a real
person (not spam)
● Link your Google+ Profile (rel=”author”)
● Link your business’s Google+ Page (rel=”
publisher”)
● google.
com/webmasters/tools/richsnippets

16. GOOGLE+ LOCAL LISTING
● Verify it
● Fill it out completely (video, photos, etc.)
● Find it here: plus.google.com/local

17. BUSINESS DIRECTORY PROFILES
● Create accounts
● Fill them out completely and consistently
(citations ~= backlinks)
● blog.hubspot.
com/blog/tabid/6307/bid/10322/The-
Ultimate-List-50-Local-Business-
Directories.aspx

18. SOCIAL NETWORK PROFILES
● Create accounts
● Fill out completely (logo, photos, seed
content, etc.)
● Minimum:
○ Pinterest (business account)
○ Google+ Page
○ Twitter
○ Facebook Page
○ Extra credit: Linkedin Company Page

19. PRIVACY POLICY
● Every website needs one
● google.com/search?
q=privacy+policy+generator

20. BE SEARCH-FRIENDLY
Help Them Help You

21. WHY ITS IMPORTANT
● Despite what they may think, search
engines are terrible at guessing
● So don’t leave this massive source of free
traffic to chance
● Very succinctly tell Google what your site is
about - the other search engines will
follow

22. UNIVERSAL SEARCH
● Google/Bing/Yahoo
● Global SEO
● For every page you want search engine
traffic to, think of it as a discrete entry
point - build it as a parallel home page

23. VIDEO SEARCH
● YouTube.com is #2 (1?) search engine -
take advantage!
● wordstream.
com/blog/ws/2014/03/13/explainer-videos

24. MAP SEARCH (LOCAL BUSINESSES)
● Google+ Local/Bing Local/Yahoo Local
● Local SEO
● Tons of tips: blumenthals.com/blog
● Must have a mobile-friendly site
● If responsive, don’t block Googlebot’s
access to javascript & stylesheets (i.e. don’t
robots.txt deny /js & /css folders)

25. KEYWORDS
● spyfu.com
● adwords.google.com/KeywordPlanner
● Keywords can define website page
structure (category landers, subcategories,
etc.)
● Keywords should define meta tags for all
pages you want search traffic to (title,
description, etc.) - different from actual
product name

26. CONTENT STRUCTURE
● Fix what Traffic Travis says is wrong with
your pages (traffictravis.com)
● Go deeper: searchengineland.com/2014-
seo-playbook-on-page-factors-178546

27. ATTRACT EXISTING
TRAFFIC
Its So Much Easier

28. WHY ITS IMPORTANT
● Trying to create your own traffic (aka
blogging) is too expensive and time
consuming on this noisy Internet

29. GUEST BLOGGING
● A must if you’re serious about web traffic
● Find blogs related to your market and
offer articles (published under your name)
● Search Google: “your niche blog”
● How can you make the blog owner look
like a hero to their readership?
● Try to link Google Authorship if possible
(depends on the publishing blog)
● about.com
● answers.com

30. NICHE-SPECIFIC FORUMS
● Find them on Google: “your niche forum”
● Create a forum account
● Engage in conversation, don’t sell
● Answer questions
● Ask questions
● quora.com
● Movies related to your market?
○ imdb.com/boards
● Other products related to your market?
○ Amazon Customer Discussions

31. HELP A JOURNALIST
● Monitor helpareporter.com
● Respond where appropriate

32. COUPON CODES
● Create a checkout coupon and submit it
to:
● retailmenot.com
● coupons.com
● mycoupons.com
● etc.

33. PRESS RELEASES
● They still work (and always will)
● Cheapo writers: fiverr.com
● Free distribution: prlog.com
● When budget allows, have them
professionally written and distributed
(prweb.com)
● Use with coupon codes if applicable

34. SUMMARY
● Look like a real person and a real business
● Create a website that’s really helpful to
your target audience
● Help the search engines understand your
web pages
● Spread the word (what your site can help
them with)

35. KEEP GOING (YOU’RE A ROCKSTAR)
● 30 Free Ways (searchenginewatch.
com/article/2048588/30-Free-Ways-To-
Market-Your-Small-Business-Site)
● 10 Proven Ways (forbes.
com/sites/ilyapozin/2012/04/11/10-
proven-ways-to-market-your-website)
● Paid ads (Facebook, Bing, etc.)
● Retargeting
● Google PPC if you’re drowning in cash

36. Feedback?
Questions?
chris@mohritz.co