The title is perfect. This is absolutely most basic description of SEO. Geared towards small business owners but would help anyone.

1. Absolute Beginners Guide to SEO
for Small Business
Chris Lloyd
Everything Austin Apartments

2. What is SEO
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search
results.

3. PAID ADS
PAID ADS
ORGANIC

4. SEO is just one tool
• Pay Per Click
• Email
• Conversion
Optimization
• Social Media
• Affiliate marketing
• Blogging
There are lots of internet marketing techniques

5. Is SEO right for your business?
• It depends on two different things
– How many people search for your keywords?
– How many other businesses are competing for
your keywords?
• You can get answers to both with the Google
Keyword Tool

6. Your keyword
Competition # of searches

7. Don’t like what you see
• Look for synonyms (attorney vs lawyer)
• Narrow it down
– Where do you do it? (City/State)
– When do you do it? (24 hours)
– How do you do it? (Delivery/while you wait/etc)
– Who for? (Kid-Friendly/Small Business/etc)

8. Then do a sanity check
• Google “intitle:keywords” How many pages are
dedicated to that keyword?
• Google the keywords (without “intitle”)
• What is the competition?
– Big Brands/National Competition
– Single blog posts vs homepages
– Spammy pages
– How optimized are the ranked pages?

9. Two things that affect your rank
On-page optimization
• Everything that you can
affect by yourself on your
pages
• Easy to improve
• Only table stakes
• Done wrong usually means
you will have a tough time
• Done right usually just gets
you in the game
Off-page optimization
• Mainly comes down to the
links that people point to
your site from other pages
• Depending on industry,
creativity, and hustle – can
be very difficult
• Done wrong means you are
invisible
• Done right it can blow your
competition away

10. Components of On-Page Optimization
• Keyword mentions
• Title Tag
• Meta Description
• Header tags
• Alt tags
Woorank.com is a free way to find big issues

11. Title Tag

12. Meta Description

13. Header Tags

14. Alt tags

15. Off-page optimization
• You have to get good quality links!
• Directories – google for them
– Georgetown business directory
– Industry directories and professional associations
• Local business listing sites
• Getlisted.org
• Chamber of Commerce/Better Business
Bureau

16. A little more advanced
• Competitor backlinks
• Outreach to bloggers and webmasters
• Creating content that will naturally attract
links
• Things to be careful of
– Link Networks
– Reciprocal links

17. Can you hire someone to do it?
• Professional SEO can be a shady business
• Don’t let them charge too much for on-page
optimization
• Ask them how they plan to build links
– Many use reciprocal links and link networks
– Do they plan to create new content for you?

18. More Questions?
• LinkedIn -
http://www.linkedin.com/in/chrislloyd
• Don’t be afraid to endorse me for SEO 