Wordpress Plugin Growth Hacks
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There are numerous ways to grow your Wordpress website's engagement, email list, and revenue. Here is some information on growth hacks and what plugins to use.
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Wordpress Plugin Growth Hacks
- 5. *A specific marketing niche, with a laser focus on growth. Growth of user engagement, email addresses, social reach, and revenue. Not branding, not awareness, not traditional mediums, but rather specific tactics that grow your business. WordPress rocks for Growth Hacking. Infinitely extensible.
- 6. Growth hackers build the product's potential growth, including user acquisition, on-boarding, monetization, retention, and virility, into the product itself - Ryan Holiday WordPress rocks for Growth Hacking. Infinitely extensible.
- 8. My fundamentals for growth* • DigitalPyromania • ShouldersofGiants
- 10. Growth Hack Pissed Students, Parents, & Professors signed digital Petition for open source text books.
- 11. Growth Hack • Tens of thousands of signatures • Hundreds of thousands of emails • Over 1300 universities • Tens of Thousands of Social Shares • Adopted at over 200 Universities • In just a few days
- 12. Wordpress
- 13. Wordpress Plugins you can use to Grow
- 14. PUBLIC SERVICE ANNOUNCMENT Use Analytics to gather metrics….or else.
- 21. Homework: What is a really innovative way to use to use these tools?
- 22. Message At Risk Users https://wordpress.org/plugins/intercom-for-wordpress/
- 25. Homework: What is a really innovative way to use to use these tools?
- 28. Homework: What is a really innovative way to use to use the unlock tool?
- 31. Homework: What is a really innovative way to use to use viral signup?
- 33. Homework: What is a really innovative way to use to use web push?
- 34. Make Your Content Embedable http://embed.ly/code or https://wordpress.org/plugins/embed-code-generator/
- 35. Homework: What is a really innovative way to use to use embed?
- 36. Make Cheese
- 37. Homework: Single Sign-on SumoMe: Highlight to share content, Welcome Mat, Exit Intent Intercom.io: Onboarding, event based messaging, stop losing users, chat. Social Locker: Share to access content Call Now Button: Web Push Notifications: Make your content embeddable
- 38. BONUS. LinkedIn Hack Text (202) 630-0217 I like you.
- 39. Final Hack
- 40. List of Chris Lawson’s Preferred Plugins for Growth http://bit.ly/20U4nMk I like you.
Editor's Notes
- Former Director of Marketing, Communications, and Strategic Partnerships at Ruckus an early music service and social network that was acquired by Sony / Universal. Co-Founder, Live Pulse. A digital consultancy that helps Start Ups through Fortune 1000’s. Co-founder Ends Meet: a music start-up and record label Serial starter: Coupost, BetteHumanRace.com, BigMess, Ends Meet, Thr33d. ConvergeUS Fellow. Founded by Twitter’s Biz Stone, social innovation through technology
- Ive got these rad accolades
- .
- A specific marketing niche, with a laser focus on growth. Growth of user engagement, email addresses, social reach, and revenue. Not branding, not awareness, not traditional mediums, but rather specific tactics that grow your business. WordPress rocks for Growth Hacking. Infinitely extensible.
- Growth hackers build the product's potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself - Ryan Holiday
- You have certainly herd the word optimization. Growth Hacking is Optimization of email, social meida sharing, search engine rankings, converion rates, and even revenues…and more. Always be trying new ways to move your user down the path towards growth.
- Start a bunch of small fires and see what catches. Stand on the shoulders of giant.
- Twitter required new users to Follow 10 relevant people, making engagement and growth explode. “We dug in and tried to learn what the “aha” moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly.” “It turned out that if you manually selected and followed at least 5-10 Twitter accounts in your first day on Twitter, you were much more likely to become a long term user, since you had chosen things that interested you. And if we helped someone you know follow you back, then even better. As we kept tweaking the features to focus on helping users achieve these things, our retention dramatically rose.”
- Our client Flat World Knowledge offers a free, open-source digital textbook. Traditional textbook companies do business like the Mafia - using tactics that force universities into using their books exclusivly, driving prices up like crazy. With the price of textbook's skyrocketing at 4x the rate of inflation with studnts epdning $2k per semester, the founders of Flat World Knowledge knew they had to take a stand. The web app was developed to allow any supporter of the cause to sign the petition, simultaneously email notify their professors, and share with others through Facebook, Twitter, and Email. With a database of thousands of college and universities nationwide, and hundreds of thousand of professors address, a complex dynamic email and reporting system was created to provide customized emails delivered in the all-to-difficult domain of .edu mail servers. It immediately garnered 10’s pf thousands of petition signatures and 100’s of thousands of emails sent to decision makers, media impressions, shares and follows through social media channels.
- Emails sent to professors at that student or Parents university, with information about Free courseware in their subject, a request to sign, and a request to share .
- Get more (Conversions)
- Make more (Revenue)
- Seriously. Use some sort of Analytics tracking. Google Analytics is free. If you are not tracking data, you do not know what is working and what is not.
- Easy one to start. Use Single Sign on. There are lots of them. Know your audience. If they are developers, let them use GitHUb to log in. If they are married women, let them use Pinterest. It works. Always. Some sites see 400% more signups. Why wouldn't’t you do something that makes it super easy for your users to sign-up?
- SumoMe: With Highlighter, your visitors can highlight sections of your articles to share with their friends, coworkers, and more. This does two insanely valuable things: 1. Drives you social traffic 2. Highlights popular sections for you readers.
- 20% more traffic. Grow your email list by multitudes.
- Exit Intent rules. You may think it is annoying, but it works. Do you want to annoy a few visitors in exchange for growing your business significantly? REALLY COOL THING about SumoMe, and why I recommend it, is that is has a lifetime cookie regarding signups. So, if your visitor just signed the mailing list using the eWcome Mat, then your users will not see the Exit Intent message.
- Exit Intent rules. You may think it is annoying, but it works. Do you want to annoy a few visitors in exchange for growing your business significantly? REALLY COOL THING about SumoMe, and why I recommend it, is that is has a lifetime cookie regarding signups. So, if your visitor just signed the mailing list using the eWcome Mat, then your users will not see the Exit Intent message.
- My trick: Put the Welcome Mat and Exit Intent on the content area – blog, video pages, etc. and add the Smart Bar to other areas of the site to either collect emails or send people to blog.
- Good: 2 million unique visitors, 15 million monthly pageviews.
- Intercom allows site admins to send personal or automated messages to users via email, in-app messages, or push notifications. These can be triggered based on any event. One of the best segments that is tracked is “slipping away”. This is for sites with logged in users. They do have one feature Chat that will let you engage with non-logged in user. There are dozens of good Chat tools for Wordpress. Use them. You conversions will increase.
- These Messages can be send as pop-up windows in app. You can send these as drip messages to move them through the product, to tell them about new features, to allow them to chat and ask questions, to test new features, etc.
- You can send messages when the do, or do not take actions, where they live, what features they use or do not use…and my Favorite – to find your influencers. Send a message to your users with thee highest twitter following, and send them a message and Tweet at them. Offer a tshirts or something if they share.
- Can you think of a super cool way to use Intercom?
- Social Locker https://wordpress.org/plugins/social-locker/ Social Locker is easy to use social locker which allows you to automatically lock any page, post, custom post type or selected content. Your content is hidden and only way to reveal it is to like or share your page. This functions gives you more likes, shares, tweets or +1’s.
- Social Locker https://wordpress.org/plugins/social-locker/ Social Locker is easy to use social locker which allows you to automatically lock any page, post, custom post type or selected content. Your content is hidden and only way to reveal it is to like or share your page. This functions gives you more likes, shares, tweets or +1’s.
- Can you think of a super cool way to use Intercom? Download this album for free.
- Click to Call Buttton This one is straight forward, but very smrt for business that rely on phone calls to grow their business. It easily add a phone call feature.
- A great way to grow interest is to use a Viral Signup form. When someone signs up on your website, they will be prompted to get say 5 friends to sign up as well in exchange for something cool, like immediate access to your service or a free product.
- Can you think of a super cool way to use Intercom?
- Desktop Push Notifications. I like Push Crew and Roost, but you are my peeps for I found One Signal – its free
- Can you think of a super cool way to use Intercom?
- Embed The Embed Code Generator is stil working but no tbeen updated in a while. WP has oEmbed native, but not a good plugng. Embedly is free and easy and awesome, but you need to enter the URL, get the embed code, then manually post that code. Not bad at all.
- Can you think of a super cool way to use embed?
- Single Sign-on SumoMe: Highlight to share content, Welcome Mat, Exit Intent Intercom.io: Onboarding, event based messaging, stop losing users, chat. Social Locker: Share to access content Call Now Button: Web Push Notifications: Make your content embeddable
- Free tool I built. For you for being nice. I built this tool. there is research that says site and app visitors like a familiar feel, so we built this tool to track where the visitors came from and routes them to a landing page with the same look and feel. This will hopefully increase your conversion rates. This is a $50 plugin, but I am giving to you for free because you are nice. email me at chrisl@livepulseweb.com if you want a free copy.
- Get the list