2. The Hayi app is an exclusive
digital platform for the neighbourhood that facilitates
the exchange of information, goods, and services
relevant for community-living within a
local area.
3. Who's interested?
#meetup
Neighbours can connect with everyone & everything in their neighbourhood
Building a Real Community
Where can I buy this?
#recommendations
Can anyone help?
#advice
What happened?
#news
4. 3 KEY BENEFITS FOR JUMEIRAH
Gamifying the Neighbourhood
Promote Offers to neighbours
Hyperlocal Advertising for Jumeirah Portfolio
1.
2.
3.
5. GAMIFY THE NEIGHBOURHOOD
Neighbours complete community challenges to win free rewards
Challenges
Neighbours can earn coins by
completing community challenges
which they can then use to bid on
winning free rewards from partner
brands.
Free Rewards
Join us as a partner brand to have your
products listed as rewards for
neighbours.
6. HYPERLOCAL ADVERTISING
Advertising Jumeirah Portfolio to targeted neighbourhoods across the city
User Behavior Data
Simone has just moved into JVC and has joined
the Hayi app for her neighbourhood.
1. She fills out her profile which includes:
nationality, gender, occupation, interests, family
size & pets etc.
2. Simone then begins to engage with her
neighbours, asking for some nearby local
recommendations.
3. We can build a comprehensive data pool for
each resident like Simone, for the purpose of
advertising the most relevant Jumeirah content,
where Simone is now seeing ads for dinner at
Bastion nearby at the Jumeirah Beach Hotel.
7. Local Offers
Visibility
All Business Profiles and Offers are
visible at all times and can be found
by neighbours in the Local Offers
tab.
Neighbours can explore and redeem
exclusive offers and promotions
from Jumeirah Groups portfolio.
LOCAL OFFERS
Neighbours can explore all available offers from Jumeirah Group portfolio
9. NEIGHBOURS LOVE THE PRODUCT
| 2023
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
100%
75%
50%
25%
0%
Hayi Verified Users
31%
Hayi's superior user retention proves the need for a neighbourhood social network in MENA
52%
31.5%
Weeks after sign-up
Social Apps
(Global Average)*
21.1%
8.3%
5.1%
*Attention Retention! 2021 app retention benchmarks report, Appsflyer (2021), - average user retention of cohorts based on weekly activity
Hayi user retention is
6x higher
than the Global Average
for Social apps
