1. Kristen Grimm, President
April 28, 2014
Harness the Power
of Strategic
Communication

2. Words of Wisdom: Seize Opportunities
Count ‘Em Up

3. • Grabber
• Problem/Benefit
• Your work/solution
• Ask
Words of Wisdom: Elevator Speech
YIKES!
What do
you do?

4. Diseases from unsanitary
water kill more people
than war and violence
each year.
People in developing
nations don’t have access
to clean drinking water.
Charity: Water is
dedicated to helping these
people by building wells
to access clean water
near their homes.
Find out how you can
help.

5. Words of Wisdom
CANCEL IT.

6. Clear Purpose

7. If you don’t know
who your audience
is or what they care
about, you can’t
reach them
effectively.
Words of Wisdom: Know Your Audience

8. Segment

9. Analyze

10. Follow the Frog

11. How Will They Make Decisions?

12. From 1,000 hits a week to 30,000 in two days!
Readiness Level

13. Clear Ask

14. When messaging:
Words of Wisdom: Message Well

15. Of course, implementing health reform won’t be flawless at every
step of the way. But it’s also not exactly the train wreck that
opponents claim. Here are five popular myths circulating about
Obamacare’s presumed impact that you shouldn’t be so quick to
believe:
Bad

16. Words of Wisdom: Celebrate Success

17. Greenpeace

18. Frame Well

19. Show Vision of What Your Way Looks Like

20. • MEGO
• Literal Sclerosis
• Data Dump
• No Stories
Avoid Message Sins: The Top 4

21. It isn’t just what they can hear, but who
they can hear it from.
Words of Wisdom: Good Spokespeople

22. Superchefs Against Superbugs

23. If what you are doing
isn’t working...
Words of Wisdom: Do What Works

25. Want more strategic
communications
planning help?
www.smartchart.org

26. ©2014 Spitfire Strategies LLC
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