Struggling to get your online marketing going? Here are some tips.
OMG - Online Marketing Guide is a series of presentations designed by Chocolate Shoebox to help you in your online marketing.
Defining the Problem and Determining Research Objectives Rohit Kumar
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OMG - Tips for Kickstarting Your Online Marketing
3. The Internet is a big place…
Are you disappearing into the noise?
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
4. Don’t be a Wallflower
Make yourself HEARD!
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
5. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
6. Without planning, the internet
can eat you alive.
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
7. Create a strategy
Map out a plan for your content,
communication, and analysis
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
8. Find the right
platforms
• Where is your market talking?
• Don’t stretch it too thin:
One or two well, rather than many badly
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
9. Get creative
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
10. Brainstorm
ideas
• Create a campaign – competitions and giveaways are a good
place to start
• Assign a small budget and use advertising - Google and
Facebook advertising are cheap and work well for many brands
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
11. Content is king
But rubbish content is
rubbish
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
12. Make a Splash
• Solve a problem – what value are you
adding to someone’s life?
• Fun but relevant – make it personal
and shareable
• Visuals! Images and videos are more
likely to be shared
• Look at ALL the media:
videos, pictures, presentations,
graphs, polls, diagrams, infographics
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
13. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
14. The internet
is social
• Offer content to other people’s websites
• Get chatty – Talk to everyone
• Get people talking - Ask questions.
Answer every question, no matter how
small
• Build relationships and collaborate with
people that could offer value to you and
your customers
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
15. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
16. Do something new.
Then do something else!
• Don’t be afraid to try something new
• Monitor everything. Cut out the parts that don’t work and
try something else!
Find out what works for you
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
17. The End.
(Of this presentation – the beginning for your online marketing)
About Chocolate Shoebox:
Forget what you think you know about marketing and advertising agencies. Chocolate Shoebox is an
outsourced marketing solutions company with flair. We perform a full range of services which collectively cover
the full spectrum of marketing communications. Whatever you need, we can do it. Plus, we’re quite fun.
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox