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OMG - Tips for Kickstarting Your Online Marketing
OMG - Tips for Kickstarting Your Online Marketing
The Internet is a big place…
                             Are you disappearing into the noise?




A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Don’t be a Wallflower
                                        Make yourself HEARD!




A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Without planning, the internet
      can eat you alive.




A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Create a strategy
                      Map out a plan for your content,
                      communication, and analysis




A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Find the right
                                                 platforms

       •     Where is your market talking?
       •     Don’t stretch it too thin:
               One or two well, rather than many badly

A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Get creative

A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Brainstorm
                                                   ideas
    •   Create a campaign – competitions and giveaways are a good
        place to start
    •   Assign a small budget and use advertising - Google and
        Facebook advertising are cheap and work well for many brands

A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Content is king
   But rubbish content is
          rubbish
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Make a Splash
                                                             •    Solve a problem – what value are you
                                                                  adding to someone’s life?

                                                             •    Fun but relevant – make it personal
                                                                  and shareable

                                                             •    Visuals! Images and videos are more
                                                                  likely to be shared

                                                             •    Look at ALL the media:
                                                                  videos, pictures, presentations,
                                                                  graphs, polls, diagrams, infographics


A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
The internet
 is social
 •   Offer content to other people’s websites
 •   Get chatty – Talk to everyone
 •   Get people talking - Ask questions.
     Answer every question, no matter how
     small
 •   Build relationships and collaborate with
     people that could offer value to you and
     your customers



A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
Do something new.
           Then do something else!
 •   Don’t be afraid to try something new
 •   Monitor everything. Cut out the parts that don’t work and
     try something else!

                  Find out what works for you

A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
The End.
                (Of this presentation – the beginning for your online marketing)




     About Chocolate Shoebox:
     Forget what you think you know about marketing and advertising agencies. Chocolate Shoebox is an
     outsourced marketing solutions company with flair. We perform a full range of services which collectively cover
     the full spectrum of marketing communications. Whatever you need, we can do it. Plus, we’re quite fun.


A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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OMG - Tips for Kickstarting Your Online Marketing

  • 3. The Internet is a big place… Are you disappearing into the noise? A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 4. Don’t be a Wallflower Make yourself HEARD! A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 5. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 6. Without planning, the internet can eat you alive. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 7. Create a strategy Map out a plan for your content, communication, and analysis A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 8. Find the right platforms • Where is your market talking? • Don’t stretch it too thin: One or two well, rather than many badly A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 9. Get creative A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 10. Brainstorm ideas • Create a campaign – competitions and giveaways are a good place to start • Assign a small budget and use advertising - Google and Facebook advertising are cheap and work well for many brands A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 11. Content is king But rubbish content is rubbish A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 12. Make a Splash • Solve a problem – what value are you adding to someone’s life? • Fun but relevant – make it personal and shareable • Visuals! Images and videos are more likely to be shared • Look at ALL the media: videos, pictures, presentations, graphs, polls, diagrams, infographics A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 13. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 14. The internet is social • Offer content to other people’s websites • Get chatty – Talk to everyone • Get people talking - Ask questions. Answer every question, no matter how small • Build relationships and collaborate with people that could offer value to you and your customers A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 15. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 16. Do something new. Then do something else! • Don’t be afraid to try something new • Monitor everything. Cut out the parts that don’t work and try something else! Find out what works for you A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
  • 17. The End. (Of this presentation – the beginning for your online marketing) About Chocolate Shoebox: Forget what you think you know about marketing and advertising agencies. Chocolate Shoebox is an outsourced marketing solutions company with flair. We perform a full range of services which collectively cover the full spectrum of marketing communications. Whatever you need, we can do it. Plus, we’re quite fun. A presentation by Chocolate Shoebox – Outsourced Marketing Solutions www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox