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Factual Layout Analysis
This leaflet uses calming, blue tones which fits
in with the subject of the information,
because Yoga is something that is relaxing and
There is also a pattern in the background
which resembles a lotus flower, which is
something that is commonly seen in Yoga as it
symbolises enlightenment, divinity, fertility,
wealth, and knowledge.
The font used for the title is different to the
body font, which helps to break up the text.
With the title font being serif it looks
professional and formal, while the body font
gives a more friendly and welcoming feel. The
text is given in small doses so that it doesn’t
overwhelm you with information and it is
paragraphed neatly. This would fit in with the
theme of Yoga because during sessions you
would do very little talking and there would
be minimum explanation as the moves would
This leaflet is clear on what it is advertising and is also easy to understand as it
provides brief but informative explanations. Giving that this association is
professional it seems right to assume that they are fully trained to be Yoga
instructors, and that they have extended knowledge so they will know the full
benefits and procedures of Yoga. This leaflet avoids ambiguity by clearly stating the
benefits you will gain from getting involved with Kundalini Yoga and they also give
clear information about the association and how you can contact them and find out
more. This leaflet uses a formal register because it is a professional association and
this particular advertisement is probably aimed at people of more mature ages
rather than teenagers.
The images used look professionally taken
and the one on the front of the leaflet is very
good in advertising Yoga as the woman is
holding a typical pose and looks very content.
There are also people behind her who are
striking the same pose which gives the reader
an impression of the atmosphere of sessions.
The blurred background of the image makes it
look peaceful and dreamy which is what
people will be wanting. The other two images
show a woman and a man demonstrating
yoga poses during sessions. This image is
beneficial because it shows that anyone can
get involved with Yoga, no matter your age or
gender. It also shows diversity and promotes
coming together and being at peace.
This leaflet uses bold text to make the sub-headings stand out, as well as using
it effectively on the left hand side where a question is asked in bold and is then
answered for you in smaller, normal text. It is almost like a rhetorical question
but it puts words in your mouth. The images used in this leaflet show animals
living happily which is meant to pull at the heart strings because the cow in the
top right looks really happy running through the grass and the leaflet is trying
to make us feel bad for ending these animals lives. The things stated in this
leaflet could be seen as bias because they are using facts in their favour and are
claiming that the vegan life is easy, but that might just be their personal
opinion. This leaflet avoids ambiguity because it gives you the numbers to
support the facts that it states.
This leaflet uses a variety of colours
which are all taken from the societies
logo. It is an appropriate logo because it
is shaped like three leaves, each one
being a different colour – the colours
which are present on the leaflet. The
colours are not overly bright or over the
top, which may be better because this
would be a considered a serious topic.
The colours used are quite earth-like,
with the green representing grass and
shrubbery, the red colour representing
the earth/dirt, and the blue
representing lakes/sea/rivers or the sky.
The fonts used are sans serif, apart from
the one which is used for the quote on
the front of the leaflet. The other fonts
are easy to read and look appropriate
for the topic, whereas the serif font
used for the quote is slightly harder to
read but it makes the quote seem more
legit and wise. The background of the
leaflet is plain and simple which works
well and also gives the impression that
it is a serious and informative leaflet.
The information is given in detail and
includes facts and figures to support
their reasoning. There are paragraphs
which break up the text which makes it
look neat and sophisticated.
The background for the article is very simple, but it is a web article so this would be expected. The colour
scheme is also plain with grey titling and black body text, with the important pieces highlighted in blue. This
article uses bold text to make the title stand out. It also uses this technique in other places, like to outline the
authors of the article and the sub-headings. The images are all relevant to the subject of the article and show
images of cod being gathered which supports the story. The article may be more simple as in the colour and the
design because they authors may want the reader to focus more on the story and the facts rather than pretty
pictures and designs. The authors of this article have clearly done their research as you can see that they have
included statistics and figures to support the claims, as well as referencing the sources they have taken them
from. They have also made sure that the quotes included are attributed correctly. In the article they admitted
they were wrong and also admitted that they were right. They have included the legal constraint of libel
because they lied about the correct number of cod in the sea. This article is clear but may not be easy to
understand in some parts because of the libel.
This instruction manual uses an interesting design and layout which matches with the subject of the manual. The design looks quite electronic and
computerized which is good because it links in with the product. The fonts used for the sub-headings are also computerized and the boxes that the
instructions are in look like the tabs you open when you are on the internet. The body font is easy to read and very square, and there is minimal text
throughout the manual, which is better for such a product because you can use easy to follow instructions, rather than large blocks of text. The images used
are possibly more explanatory than the text as they show detailed drawings of the gun and show which way to assemble certain parts. This instruction manual
is clear and easy to understand with its simple instructions and picture references. As well as that, it means that the manual is simple and not overly
complicated like some manuals can be. This may be to do with the audience because it would typically be teens who would be using this product so you
would want it to be more simple and easy to assemble. This instruction manual would be accurate because this method and assembly of the product will have
been tested before, so the instructions will be correct. The manual presents very straight forward and direct instructions so there is no room for
interpretation and the customer will not be uncertain about the information given.