SMM & SMO Activity Plan.

1. SMM & SMO Activity Plan
Chirag Ray – Social Media Marketing Expert

2. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation
Management
Social Media Marketing
Social Media PR

3. Social Media Audit:
 Research your social media
presence
 Analyzing your social media
opportunity and threats
 Recommending the ideal social
media strategy
 Execution plan

4. Social Media Monitoring
 Identifying con variations
 Segregating con variations
 Analyzing conversation
 Insight & recommendation report

5. Social Media Management
 Strategic presence creation on
social media
 Presence promotion and response
management
 Analyzing opportunities for social
media outreach

6. Online Reputation Management
 Researching and analyzing current
online reputation
 Defining a reputation score
 Recommending steps to improve
reputation score
 Execution of recommendations

7. Social Media Campaign
 Creation of campaign thought
 Illustration of campaign execution –
tool, Apps and prospective
conversation strategy
 Deliverables (ROI) via camping
execution

8. Social Media Release
 Identification of online PR Objective
 Analysis of PR Opportunities
 Strategy Layout and Activation of
blogger and Influencer outreach

9. Social Media Strategy
With a well-designed social media strategy, you can
leverage conversation to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are
extensive – from increasing customer satisfaction,
to keeping tab on the competition, to marketing
your latest product.
Why not take advantage?

10. Facebook
 Creating profile
 Creating page
 Content development
 Buzz creation
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing via YouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Adding custom tabs
 Tagging use of various external interactive Apps

11. LinkedIn
 Creating profile
 Creating company page
 Integrating profile with other media channels
 Add connections
 Join Groups
 Targeting and networking with the influencers
 Starting Discussions in groups
 Active participations in relevant Q&A’s
 Publish Press release
 Create polls
 Launch and promote e vents
 Submit feeds
 Share presentation
 Integrate blogs to the profile
 Share likes

12. Twitter
 Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site and
blogs
 Increase followers base constantly
 Network and engage the followers

13. Google+
 Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing ( pdf, ppt, whitepaper, brochures,
notes…)
 Tagging

14. Pinterest
 Creating Profile
 Creating boards
 Content Development
 Buzz creation
 Integration profile with other social media
channels/blogs
 Add pins
 Influence repines
 Photo sharing with links
 Sync info graphics
 Follow influencers
 Follow relevant boards

15. Blogs And Q&A’s
 Blogs
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
 Q&A’s
◦ Post questions and answers on Q&A sites
like answer, bag, quora, yahoo answers with
links, to derive traffic, increase backlinks,
create more visibility and enhance online
reputation

16. Digital PR
 Monitor and evaluate relevant online
media conversation
 Engage with key influencers in the
blogosphere
 Develop the corporate blogs, social
network sites and multimedia tools
 Plan and develop content for
corporate websites
 Optimize e communication for
effective distribution in the digital
space

17. Social Bookmarking and Document sharing
 Social Bookmarking
◦ Bookmarking Links from the site
◦ Adding keywords
◦ Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
 Document sharing
◦ Sharing presentation through slide share, scribd,
docstoc
◦ Publishing white papers and Article in scribd and
docstoc

18. 12 – Month Social Media Marketing Plan

19. Thank You
Chirag Ray – Social Media Marketing Expert