Following last year's successful trip, the third Digital Mission to New York takes place from 1st-5th November 2010 to coincide with ad:tech New York Conference and Expo, the city's largest gathering of digital marketers, where "brands, agencies, publishers and service providers come together to share, network, learn and do business".
The packed programme, massively supported by UK Trade & Investment, programme for the trip builds on the Digital Mission's momentum and relationships with New York-based entrepreneurs, agencies and digital practitioners to create a cracking line up of activities.
The 19 companies participating in the Digital Mission to New York 2010 were:
Adversion
Amaze plc
BrightLemon Ltd
Casual Films
Cube
Eresponse Media
HuzuTech
Lingo24 Ltd
Livestation
Nuji
Plancentric
Realeyes Data Services Ltd
Red Glasses
ShoutEm UK
Thrive Digital
ustwo
Videojuicer
Waspit Ltd
We Are Social
The Digital Mission series of trade missions was created by Chinwag for UK Trade & Investment and generously sponsored by Winston & Strawn.
http://chinwag.com/digitalmission/nyc10
2. UK Digital @ NYC 201002
About
Digital Mission is a series of trade missions organised
for UK-based small and medium-sized firms operating
in the digital sector by Chinwag on behalf of UK
Trade & Investment (UKTI), the government agency
charged with helping firms export and developing
inward investment.
The trips, which began in 2008, are specifically designed for digital companies and provide a unique
opportunity to expand internationally, understand foreign markets, find partners, develop business
relationships and discover investment opportunities.
Digital Mission to New York 2010
Organised by Chinwag, and by UK Trade &
Investment (UKTI), the Digital Mission to New
York provides the ideal platform for the companies
attending to make business connections, build
international profile, understand the US market and
discover the practicalities of setting up shop in the US.
The companies selected represent the top digital
talent from across the UK’s vibrant digital industry.
The companies range from leading digital agencies,
payment providers, mobile technologies and
applications, video services through to eye
tracking specialists and experts in advertising
and media networks.
The 19 Digital Mission companies are: Adversion,
Amaze, BrightLemon, Casual Films, Cube, Eresponse
Media, HuzuTech, Lingo24, Livestation, Nuji,
Plancentric, Realeyes Data Services, Red Glasses,
ShoutEm UK, Thrive Digital, ustwo, Videojuicer,
Waspit Ltd and We Are Social.
Detailed information and contact details for each
company are listed in this booklet and on the website:
digital-mission.org/nyc10-companies
This trip is timed to coincide with ad:tech NYC, where
the Digital Mission stand will provide a focus point
to meet the companies. Come and meet us on
stand #1858.
To keep up to date with activities during the week,
please follow @digitalmission on Twitter.
The Digital Mission to New York 2010 is the third trip
to New York and builds on the proven success and
momentum of previous missions.
The first Digital Mission to New York in September
2008, was a proven success with 19 British firms
taking advantage of the activities to expand their
presence in the US. Other missions in the series
have included a missions to South by South West
Interactive Festival (SXSWi) in Austin in March ‘10
and ‘09, and a very successful trip to Los Angeles
and San Francisco in October 2009.
For more information about future missions,
including the mission to South by South
West interactive (SXSWi) in March ‘11,
please subscribe to the newsletter on
http://digital-mission.org
Or contact mission@chinwag.com
4. Digital Mission
companies
NYC 2010
digital-mission-org/nyc10-companies
Contact: Richard Dyke
Richard@adversion.co.uk
+ 44 (0)7904 431 773
Adversion, as its name suggests, is in the
business of creating international versions
of advertising in all media for global brands
and agencies. Adversion brings considerable
experience and leading edge technology to
this process which offers cost savings, global
visibility and brand consistency to clients.
Adversion has particular expertise in digital
versioning and indeed creative origination of
flash banners, websites & video.
www.adversion.co.uk
04 UK Digital @ NYC 2010
Company biographies are their own
5. Contact: Rod Hyde
r.hyde@amaze.com
+44 (0)7973 471 880
http://uk.linkedin.com/pub/rod-hyde/0/232/682
Amaze is a leading pan-European marketing and
technology company with digital in our DNA.
We offer a broad range of services including
digital strategy and communications, web
design and build, web based business solutions,
online advertising, search, social media, online
reputation management, eCRM, mobile, user
experience, analytics and managed services
in addition to traditional marketing services
including PR. We have expertise in delivering
complex multi-lingual digital solutions at both
a pan European and Global level for leading
organisations including Bridgestone, Coca-Cola,
Dyson, Henri Lloyd, Lexus, Logicalis, Sage,
Siemens Enterprise Communications and Toyota.
Our solutions are in 35+ countries, 4 continents
and 28+ languages.
www.amaze.com
Contact: Leon Tong
info@brightlemon.com
+44 (0)7961 480 142
Twitter: @brightlemon
www.linkedin.com/company/brightlemon-london
We build large online communities for
Education, Charity and Business.
We have successfully created large online
networks for Amnesty International, the British
Council, the Department of Education, Tate
Modern and the United Nations.
Our networks represent over 1,250,000
users in 18 countries and have been twice
award nominated. Two of our case studies
are featured by MySQL.com and our training
courses are recommended by Mashable.
…Imagine a 100,000+ user community all
with a specific, active interest in your
product, service or cause...
www.brightlemon.com
05UK Digital @ NYC 2010
Company biographies are their own
6. 06 UK Digital @ NYC 2010
Company biographies are their own
Contact: Wil Stephens
wil@cubeinteractive.co.uk
+44 (0)7968 325 637
Twitter: @wilstephens
http://uk.linkedin.com/in/wilstephens
Cube is a BAFTA award-winning digital
production company that works with broadcasters
and brands to deliver engaging, interactive
entertainment experiences. We create online
hits, mobile apps and games across all digital
media platforms. Cube is a leading provider of
interactive, digital content and services to major
brands, including BBC, Channel 4, ITV, Domino
Records and Microsoft. It has recently launched
CITV’s biggest brand, Horrid Henry online and
developed social games for Microsoft as part
of its recent Windows 7 launch. Cube has also
launched two innovative kids online gaming
services for major broadcasters.
www.cubeinteractive.co.uk
Contact: Barnaby Cook
barnaby@casualfilms.com
+1 212 796 4933
+44 (0)7720 714 740
Twitter: @casualfilms
uk.linkedin.com/in/barnabycook
When we, Barnaby Cook and Nick Francis,
founded Casual Films in 2006 we had a
camcorder, a laptop and an idea. We believed
the large, expensive crews traditionally used
in film production were unnecessary when
producing content for the Internet. Working
creatively, with a meticulous eye for detail, we
set to work changing the preconceptions of our
clients. Casual Films’ ability to handle the entire
production in-house makes commissioning
online video easier than ever. Whatever your
requirement, our multi-award- winning team will
treat your ideas with respect, translating them to
video confidently and efficiently.
www.casualfilms.com
7. 07UK Digital @ NYC 2010
Company biographies are their own
Digital Mission
companies
Contact: Farnaz Khan
farnaz@eresponsemedia.co.uk
+44 (0)7738 719 478
Twitter: @farnazkhan
http://uk.linkedin.com/in/farnazkhan
Eresponse media Ltd is an award winning
company which connects advertisers, publishers
and consumers. eResponse media Ltd run
http://www.prizeboom.com one of the largest
competition publishers in the UK. Prizeboom
hosts a range of prizes from cars, cash to
holidays reaching 1,000,000 opted in members.
The Advertisers platform offers lead generation,
solus email and datashare campaigns which
can help clients generate 100k opt ins per month
(UK-millions more Globally). We also work with
leading publishers monetizing their inventory.
Our UK consumer pool has a reach of 20 million
consumers online, that’s a reach of 25% of
the UK’s household! (available internationally).
Eresponse media plans to go global.
www.eresponsemedia.co.uk
Graeme Harvey
Graeme.harvey@huzutech.com
+44 (0)7530 863 512
Twitter: @HuzuTech
http://uk.linkedin.com/in/graemejharvey
HuzuTech is a social media software company.
It licenses its social media platform, HuzuSocial,
and virtual world platform, HuzuVirtual, to brands
and agencies, for a fraction of the cost of building
the technology themselves. Both platforms are
white label products; can be fully customised for
each brand; and interoperate seamlessly with
each other, providing an extensible, scalable
technology platform. Feature highlights:
HuzuSocial: profiles, forums, video, blogs,
picture galleries, friends network, and
Facebook integration.
HuzuVirtual: customisable virtual worlds; avatar
builders; fully interactive environment and quests;
2.5D worlds; scalability; Flash 10 compatibility;
parental controls; moderation; social network
(HuzuSocial); and virtual shopping.
www.huzutech.com
8. Contact: Daniel Adams
daniel.adams@livestation.com
+44 (0)7909 977 978
Twitter: @livestation
http://uk.linkedin.com/pub/daniel-adams
Livestation is the destination for TV news online.
Livestation works with over 30 global news
broadcasters including BBC, CNN, Bloomberg,
Al Jazeera and CNBC to deliver viewers the
broadest selection of live news in one place.
Livestation works on computers, mobile phones,
iPads and internet connected TVs.
FOR BROADCASTERS: Livestation enables
broadcasters to distribute their channels on
multiple platforms in high quality on a wide range
of devices and to reach a relevant audience.
FOR ADVERTISERS: Livestation offers brands
exposure to an audience of 2 million monthly
unique viewers watching premium news video
content through pre-roll and other advertising
formats.
www.livestation.com
Contact: Christian Arno
Christian.Arno@lingo24.com
+44 (0)7973 241 601
Twitter: @lingo24chr
http://uk.linkedin.com/in/lingo24
Lingo24 is a global translations company with
operations in North America, Europe and
Australasia. With hubs spread across multiple
time-zones, we offer genuine round the-clock
coverage. We’ve always been very connected to
technology – in fact, we were the first translation
company to market entirely online, way back in
2001, and we’re now embracing cloud-based
technologies to streamline workflows and be
more efficient overall. With the adoption of the
revolutionary new translation management
technology XTM, and with some of the best
technological minds in the localisation industry
on board, we’re forging new ground for the
translation industry.
www.lingo24.com
08 UK Digital @ NYC 2010
Company biographies are their own
9. Digital Mission
companies
Contact: Dean Fankhauser
dean@nuji.com
+44 (0) 7545 376 552
Twitter: @nuji
uk.linkedin.com/in/deanfankhauser
Nuji is a mobile & web based social shopping
platform that helps people remember, share and
get great deals on real-world products. With Nuji
you can ‘tag’ a product by scanning its barcode or
search for it by keyword using your mobile phone.
All tagged products are synced in real-time with
your account at nuji.com.
Nuji is social, so everything you discover can be
shared with people that follow you, making it a
very powerful product discovery engine. Once we
gain traction, we will offer coupon deals based on
where you are and what you’ve just tagged.
www.nuji.com
Contact: Matthew Scherba
mps@plancentric.com
+44 (0)797 643 7131
Twitter: @Plancentric
Plancentric is a new software based approach
for businesses that plan and manage
professional resources in the real world.
The real world where:
• Constantly changing priorities, activities and
resources need to be flexibly managed
• Budgets, costs and progress aren’t guesswork
• Today’s challenges don’t destroy tomorrow’s
plans
• Software tools are quick to set up, easy to use,
with no big up front commitment
• Software tools don’t cost the earth because of
loads of bells and whistles that never get used.
Plancentric helps you measure effectiveness,
gain insight into business performance and
work smarter together to deliver better results.
www.tx3.biz
www.plancentric.com (under development)
09UK Digital @ NYC 2010
Company biographies are their own
10. Contact: Adam Martin
adam.m.s.martin@googlemail.com
+44 (0)7576 642 466
Twitter: @redglassesapps
http://uk.linkedin.com/in/adammartin
Red Glasses designs and builds high-end
mobile apps for media and corporate clients -
iPhone, iPad, and Android. Many of our team
come from the videogames industry - designers,
programmers, and artists - and we specialize
in using videogame techniques to inform the
design of mainstream apps. From decades
of experience in creative development in the
games industry, we’ve settled on pure Scrum
for all our projects. This gives clients unparalled
access, input, and insight into the development
of their own apps, while leaving us the freedom
to do what we do best.
www.red-glasses.com
Contact: Mihkel Jäätma
mihkel@realeyesit.com
+44 (0)774 880 9671
Twitter: @mihkeljaatma
http://uk.linkedin.com/in/mihkel
Realeyes – the Google Analytics of Eye
Movements. Realeyes collects eye movement
data to analyze consumer response. Eye-
tracking goes beyond clicks and mouse data
to reveal full interaction with any media. Unlike
traditional surveys and interviews it’s completely
objective and delivers unbiased results. We
provide the largest samples, fastest delivery
and most actionable analysis, as recognized
by most demanding clients in the industry.
Central database, proprietary software and
process automation ensure our cost efficiency
and scalability. Realeyes improves advertising
and optimizes web design - 2/3rds of our work
is from repeat clients, including Fortune 500
brands, publishers and research agencies.
www.realeyesit.com
10 UK Digital @ NYC 2010
Company biographies are their own
11. Digital Mission
companies
Contact: Viktor Marohnic
viktor@shoutem.com
+44 (0)7857 984 436
Twitter: @vikot
http://uk.linkedin.com/in/viktormarohnic
We partner with the world’s most vibrant online
communities to power their local, mobile and
social evolution.
Existing online communities, bloggers or fan
clubs now can have their own engaging and fun
mobile apps.
With mobile apps built on ShoutEm they can
reach new audience and follow the fast growing
trend of mobile internet usage.
www.shoutem.com
Contact: Andrew Fawcett-Wolf
Andrew@thrivedigital.com
+44 (0)7818 424 399
Twitter: @ukdigitalguy
http://www.uk.linkedin.com/in/fawcettwolf
Thrive Digital is a specialist boutique
commercial consultancy that’s focussed on
results and delivery for its clients. Thrive’s
principle and founder Andrew Fawcett-Wolf has
been helping US digital media and advertising
technology companies come to the UK/Europe
for over twenty years including the likes of CMGi
(AltaVista), AudienceScience, CMP Media,
CNET, Rovi (Macrovision), Bunchball, Operative
etc. Localised services offered include Sales
Marketing, Legal, HR, Corporate Governance
and general management support/advice.
www.thrivedigital.com
11UK Digital @ NYC 2010
Company biographies are their own
12. Contact: Eric Lindstorm
eric@videojuicer.com
US Mobile: +1 503 442 6824
Swiss Mobile +41(0)763 371 057
http://ch.linkedin.com/pub/eric-lindstrom/7/621/635
Videojuicer enables brands and agencies
to engage audiences with interactive-video.
With clients like www.live.Burberry.com, and
www.PokerStars.tv, Videojuicer has been
defining the creative potential for transaction-
media. Providing live and on-demand video
entertainment targeting a segmented audience
or brand. Video creates emotional connections
with viewers leading to “transactions”.
Videojuicer’s scalable video-technology is
quickly adapted or functionality added, to
achieve their client’s goals. Innovative goes
beyond standard ad placement or “managed
social-network” accounts. Revenue and lead
generation is embedded within a syndicated
video-player. Videojuicer can provide tools,
concepts, project planning and execution.
Or just one part within a client’s project team.
www.videojuicer.com
Contact: Julian Ehrhardt
jules@ustwo.co.uk
+44 (0)7763 131 099
Twitter: @ezyjules
http://uk.linkedin.com/in/julianehrhardt
ustwo™ is an independent digital design studio
that delivers pioneering user experiences to the
world’s leading brands including Sony, Sony
Ericsson, Intel, HM, BBC, Turner JPMorgan.
Specialising in UI/UX design, app development
content creation the ustwo™ studio designs
multi-platform experiences across Mobile,
Tablet, TV and beyond to create engaging
relationships between brands, devices and their
end users.
Located in London, UK and Malmö, Sweden;
ustwo™ brings innovation to a range of markets
including mobile, consumer electronics, retail,
entertainment, medical financial. ustwo™
is opening its first US studio in 2011 and
welcomes discussions with potential clients,
project business partners and new studio
members.
www.ustwo.co.uk
12 UK Digital @ NYC 2010
Company biographies are their own
13. Contact: Richard Steggall
Richard.steggall@waspit.com
+44 (0)7789 722 976
Twitter: @Steggall76
http://uk.linkedin.com/in/steggallrichard
Waspit is a unique and competitive mobile
payment system enabling people to pay for
things on the spot, on the run or online –
simply by using their mobile phone.
It is available to all customers, on all networks
and using any phone – old or new. It is also one
of the first mobile payment providers to link with
MasterCard meaning users can make payments
anywhere MasterCard PayPass is accepted
simply by waving their phone over the terminal.
Waspit’s solution also provides a competitive
and commercial alternative payment option to
retailers – both on the High Street and online.
www.waspit.com
Contact: Nathan McDonald
Nathan.mcdonald@wearesocial.net
+44 (0)773 330 3338
Twitter: @nathanmcdonald
http://uk.linkedin.com/in/nathanmcdonald
If you’re looking for an independent social
media agency with global capabilities then talk
to We Are Social. We’re social media specialists
who have won awards and done some great
work with clients such as Coca-Cola, Unilever,
Expedia and 20th Century Fox. With a multi-
lingual team that’s second to none, our offices
in London, Paris, Milan and Sydney give us
the ability to design and deliver global social
media strategies across multiple geographies
and timezones.
As specialists, we are entirely focused on
innovative, creative and effective social media
marketing and communications. We work
with brands directly and we partner with other
agencies, so get in touch.
www.wearesocial.net
13UK Digital @ NYC 2010
Company biographies are their own
14. 14 UK Digital @ NYC 2010
About Chinwag
The Chinwag community is a focal point for digital media practitioners in the UK and
beyond. Founded in 1996, it has grown into a community media company that publishes
websites, discussion forums and blogs supporting the people and companies who work in
the digital industry. In February 2007 the Chinwag Live events series launched, topical panel
discussions that have also gone on tour around the UK.
Since July 2008, Chinwag have worked closely with UK Trade Investment in organising
the Digital Mission series, which help UK digital SME’s to expand their businesses abroad,
forge partnerships with US companies and seek investment from overseas. They also publish
Chinwag Jobs, the leading recruitment website for digital marketing, media, technical and
design positions.
Sam Michel
Phone: +44 (0)7887 627 115
Twitter: @toodlepip
Email: sam@chinwag.com
Lauren Cotton
Phone: +44 (0)7515 012 030
Twitter: @0hlauren
Email: lauren@chinwag.com
http://chinwag.com http://digital-mission.org http://jobs.chinwag.com
About UK Trade
Investment
UK Trade Investment (UKTI) is the government organisation that helps UK-based companies
succeed in the global economy. We also help overseas companies bring their high quality
investment to the UK’s economy - acknowledged as Europe’s best place from which to succeed
in global business. UKTI offers expertise and contacts through its extensive network of specialists
in the UK, and in British embassies and other diplomatic offices around the world. We provide
companies with the tools they require to be competitive on the world stage.
The UK’s Information and Communication Technologies sector, (UK Technology) is a dynamic
and connected industry delivering smart business value through its innovative applied
technological solutions.
Visit www.uktradeinvest.gov.uk, or call + 44 (0)207 215 8000. You can also catch up with us on
these social media channels:
YouTube: www.youtube.com/UKTIweb
Blog: http://blog.ukti.gov.uk
Twitter: at www.twitter.com/ukti
Patricia Young
Email: patricia.young@fco.gov.uk
Phone: +1 (212) 745-0451
Niall Gordon
Email: Niall.Gordon@fco.gov.uk
Phone: +1 (212) 745-0221
Carmen Ayo
Email: Carmen.Ayo@uktispecialist.com
Phone: +44 (0)7930 804 595
15. 15UK Digital @ NYC 2010
Digital Mission company contacts
Company Contact email Telephone
Adversion Richard Dyke richard@adversion.co.uk +44 (0) 7904 431 773
Amaze PLC Rod Hyde r.hyde@amaze.com +44 (0) 7973 471 880
BrightLemon Ltd Leon Tong info@brightlemon.com +44 (0) 7961 480 142
Casual Films Barnaby Cook barnaby@casualfilms.com +44 (0) 7720 714 740
Cube Wil Stephens wil@cubeinteractive.co.uk +44 (0) 7968 325 637
Eresponse Media Farnaz Khan farnaz@eresponsemedia.co.uk +44 (0) 7738 719 478
HuzuTech Graeme Harvey graeme.harvey@huzutech.com +44 (0) 7530 863 512
Lingo24 Ltd Christian Arno christian.arno@lingo24.com +44 (0) 7973 241 601
Livestation Daniel Adams daniel.adams@livestation.com +44 (0) 7909 977 978
Nuji Dean Fankhauser dean@nuji.com +44 (0) 7545 376 552
Plancentric Matthew Scherba mps@plancentric.com +44 (0) 7976 437 131
Realeyes Data Mihkel Jäätma mihkel@realeyesit.com +44 (0) 7748 809 671
Red Glasses Adam Martin adam.m.s.martin@googlemail.com +44 (0) 7576 642 466
ShoutEm UK Viktor Marohnic viktor@shoutem.com +44 (0) 7857 984 436
Thrive Digital Andrew Fawcett-Wolf andrew@thrivedigital.com +44 (0) 7818 424 399
ustwo Julian Ehrhardt jules@ustwo.co.uk +44 (0) 7763 131 099
Video Juicer Eric Lindstorm eric@videojuicer.com US Mobile: +1 503 442 6824
Swiss Mobile +41(0)763 371 05
Waspit Ltd Richard Steggall richard.steggall@waspit.com +44 (0) 7789 722 976
We Are Social Nathan McDonald nathan.mcdonald@wearesocial.net +44 (0) 7733 303 338
Sponsors
Huge thanks to our sponsors and supporters; Esendex, TechHub and international law firm
Winston Strawn
Esendex
www.esendex.com
TechHub
www.techhub.com
Winston Strawn
www.winston.com