3. Social Media –
The Virtual Front Yard
• Public platform
• Weak personal
tie - introduction
• Contact you may
know only online –
opportunity
for growth
4. The Backyard
Where public conversations become more private
• Facebook – Inbox
• Twitter – Direct
Message
• LinkedIn – Reply
Privately
5. “Getting invited into the backyard
is kind of a big deal, and that
should also be a goal if you
want to deepen engagement
with some of your ties.”
Debra Askanase
Communityorganizer20.com
7. Strength Progression of Social
Media ties
Connected Begin private Conversations Stronger
on one conversations on expand; move interpersonal
social social media from social media connectivity,
media to email business &
platform friendships
May connect on develop
other platforms to Explore
strengthen the collaboration and
relationship opportunities Communication
moves to phone,
in person
Weak Tie ---------------- Stronger Tie --------------- Strongest
Personal Tie
http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
8. Online Networking is Still
Networking
• It’s all about relationships – use social
media to create, maintain & build
relationships
• You need to be “present” and in front of
your network
• You need to invest time
• Quality of contacts more important than
quantity
9. Your Virtual Neighborhood
Front Yard
Keeping in Getting to know
touch your neighbors
Kitchen Deepening relationships Backyard
11. Real Benefit of Social Media
Provides a new way to engage
and communicate with your
network
Editor's Notes
Beauty of social media is that people are very willing to share ideas which then get morphed, expanded and changed as other bloggers in real time interpret what they’ve read and add their own ideas to it Only use 1/10 of our brain; we have to collaborate Ideas I’m presenting are not my own, but I put my own twist on them
Great experience coming to Vegas; first time owning a home; established neighborhood; large garage, drive way, sidewalk Levels of associations: Great friends – Jim & Gussie People you met only because you shared something in common People you felt you knew because you saw them every day or admired their home People who became business associates People who banded together only in times of need Think of social media in the same way, levels and depth of associations
When I moved into my home, we had a grass lawn; yard work; played w/my daughter Much of social media is a very public forum, think of it as your front yard. You learn a lot about your neighbors by hanging out in the front yard
This is where the collaboration happens, partnerships, friendships and business relationships are formed
Exciting when social media is used to strengthen real world relationships Meet-up example
Some people you know really well, some you’re meeting for the first time, some you’ll decide to establish stronger relationships with
