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Price & disclosure
1.
2. Celebrity gossip/chatter host on YouTube
Quit full time administrative assistant job
Revenue: $100,000+ yearly from YouTube
Costs: $2,000 camera + $6 backdrop
3. Make money through advertisements on your
videos Clicks or every 1000 impressions
4. Monetize all videos
1,000+ subscribers & regular uploads
Video Views: $2.5 to $5 per 1000 views
Channel Views: $0.01 per channel view
5. Video: $2.4 million
Channel: $0.75
million
Total $3.15 million
6. TubeMogul Research and advertising agency
Celebrity Revenue $
Shane Dawson 315,000
Annoying 288,000
Orange
Ryan Higa 151,000
Fred 146,000
Smosh 113,000
Natalie Tran 101,000
7. Banners & text ads
Google Adsense
Amount charged depends on:
› Popularity/Visits
› # of ads
› # competitors
› # interested advertisers
› How much advertisers are willing to pay
9. Companies gives products or money for
recommendations
10.
11. Should they disclose they are getting paid?
• Visible ads (YouTube/Blogs) that
No
recognizable by a reasonable
Disclosure
person
• Hard to recognize ads that are
biased (Recommendations)
Disclosure
• Federal Trade Commission requires
disclosure
People do not follow these rules!
Independent YouTube partners (not part of a brand or media company)Using $0.75 per thousand viewsJuly 2009 to July 2010http://www.businessinsider.com/meet-the-richest-independent-youtube-stars-2010-8#10-natalie-tran-101000-1
He is an exception and others charge a lot less
$10,000 per tweet company limits1 tweet per day $3.5 million a year
YouTube Haulers Elle & Bair Fowler got paid $4,000 to conduct a product review on SunLove’s tan spryOverall, different celebrities make money in different ways and some make more money than others depending on how they can monetize what they do and the interests from companies
Information which users have the choice to interpret and is not asked to click or purchaseHowever, misleading and biased information is created when celebrities have an incentive to recommend the products and thus should be disclosed this is also required by the Federal Trade CommissionsBut, most people do not follow these rules. From companies to agencies, they are not telling the people that the payment should be disclosed.
