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Busting Brain Myths for Better Design

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A lot of what we know about user experience comes from the fields of cognitive science, psychology, and neuroscience. However, often this information ends up coming over as pop psychology, instead of through actual research. Here I discuss 5 myths that I've heard a lot in the UX community, and how they stand up to science.

Publicada em: Design
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Busting Brain Myths for Better Design

  1. 1. Busting Brain Myths
 for Better Design Chelsea Maxwell ! @chelsea_lace
  2. 2. quick quiz
  3. 3. are you a left brain or a right brain thinker? quick quiz
  4. 4. hemispherectomy?
  5. 5. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  6. 6. user interaction designer Active Network m.s. applied cognition and neuroscience The University of Texas at Dallas
  7. 7. I like brains
  8. 8. who else likes brains? I like brains
  9. 9. Roger Sperry
  10. 10. One must caution in this connection that the experimentally observed polarity in right-‐left cognitive style is an idea in general with which it is very easy to run wild.
  11. 11. what do we know about brain hemispheres?
  12. 12. Broca’s area Wernicke’s area
  13. 13. So do 1 in 10 right-‐handed people 1 in 3 left-‐handed people have language areas on their right hemisphere
  14. 14. creativity logic
  15. 15. creativity logic
  16. 16. memory intelligence understanding motivation talent awareness emotional intelligence problem solving divergent thinking aesthetics skill reasoning creativity logic
  17. 17. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  18. 18. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  19. 19. ? ? ?
  20. 20. 65% of people surveyed believe we only use 10% of our brains
  21. 21. We are making use of only a small part of our possible mental and physical resources. — William James
  22. 22. Professor William James of Harvard used to say that the average man develops only ten percent of his latent mental ability. — Lowell Thomas
  23. 23. 10% of what?
  24. 24. 20% body’s energy 3% weight
  25. 25. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  26. 26. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  27. 27. Katherine Briggs and Isabel Briggs Meyers
  28. 28. Introversion Extroversion Intuitive Sensing FeelingThinking Perceiving Judging
  29. 29. Introversion Extroversion Intuitive Sensing FeelingThinking Perceiving Judging
  30. 30. Introversion Extroversion Intuitive Sensing FeelingThinking Perceiving Judging
  31. 31. Introversion E I Sensing FeelingT Perceiving J
  32. 32. INTP ENTP ENTJ INTJ ISTP ESTP ESTJ ISTJ ISFP ISFJ ESFP ESFJ INFP INFJ ENFP ENFJ
  33. 33. INTP ENTP ENTJ INTJ ISTP ESTP ESTJ ISTJ ISFP ISFJ ESFP ESFJ INFP INFJ ENFP ENFJ
  34. 34. INTP ENTP ENTJ INTJ ISTP ESTP ESTJ ISTJ ISFP ISFJ ESFP ESFJ INFP INFJ ENFP ENFJ
  35. 35. forer effect or barnum effect
  36. 36. Disciplined and self-‐controlled outside, you tend to be worrisome and insecure inside. “ ”
  37. 37. You pride yourself as an independent thinker and do not accept others' statements without satisfactory proof. “ ”
  38. 38. At times you are extroverted, affable, sociable, while at other times you are introverted, wary, reserved. “ ”
  39. 39. subjects rated accuracy as 4.26 on a scale of 0 (﴾very poor)﴿ to 5 (﴾excellent)﴿
  40. 40. even after just 5 weeks as many as 50% of people are classified as a different type
  41. 41. people are complicated
  42. 42. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  43. 43. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  44. 44. Goethe’s Theory of Colors
  45. 45. Alexander Schauss (﴾Baker-‐Miller Pink)﴿
  46. 46. Alexander Schauss (﴾Baker-‐Miller Pink)﴿
  47. 47. http://bit.ly/1jPAjh4
  48. 48. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  49. 49. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  50. 50. Marc Prensky
  51. 51. 1/3 can't identify description of “bcc” email function 1/4 didn’t know how to adjust privacy settings on social media sites
  52. 52. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  53. 53. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
  54. 54. Design better
  55. 55. 1. don’t generalize. research.
  56. 56. Age Extroversion Technology experience Emotions Creativity Occupation Personas Tasks Decision making
  57. 57. 2. your users aren’t stupid
  58. 58. 3. designers aren’t special I’m not like other brains
  59. 59. 4. Design with mental model in mind
  60. 60. Can you find the original source?
  61. 61. Is the study valid? Can you find the original source?
  62. 62. Too good to be true? Is the study valid? Can you find the original source?
  63. 63. Is someone trying to make money from this? Too good to be true? Is the study valid? Can you find the original source?
  64. 64. resources @neuro_skeptic @neurobullocks @brain_facts_org @neuroscience
  65. 65. @chelsea_lace chelseamaxwell.com/brainmyths.html

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