2. Presentation Mind Map 1
Instagram:
Sharing visual content is the best way to let my
audience know about and build a relationship
with potential future customers and
ambassadors. A customer rather than product-
centric approach has long been the standard
approach in marketing.
Photos are the most-engaging content on the
Web. It follows that Instagram is a great platform
to engage Game Of Thrones fans and keep them
coming back for more. Using Instagram to test
what resonates with an audience visually will help
me develop my across the board.
I can monitor conversations about my Fanzine
and products on social media. I can keep track of
my mentions on forums, blogs, Facebook and
Twitter.
With over 700 million monthly users on
the platform, Instagram offers businesses
a huge potential audience. hen posting
on Instagram, hashtags are the best way
of getting my content out there and in
front of the right people. I will be sure to
use relevant hashtags that your target
audience are actually searching for.
It’s great for keeping an eye on your
competitors
What content do they post? When? How
often? How do they engage with their
fans? Do they have an Instagram contest
running? By answering these questions I
will be able to discover some best
practices in my Fanzine industry and
define my own creative strategy.
Follow hashtags used by my competitors to
keep an eye on their Instagram activity and stay
one step ahead.
Instagram
3. Presentation Mind Map 2
Facebook
no other social network is as popular as
Facebook. About one billion individuals visit
Facebook on a daily basis. I can simply take
advantage of the numerous amount of
Facebook users and increase awareness about
my Game of Thrones Fanzine.
Facebook a powerful online marketing tool is its
larger demographics. Teens, adults, and even
the elderly use Facebook. Facebook help create
a larger demographics of individuals to market
my FMP products to.
Recent statistics have revealed that Facebook
users spend an average of about 40 minutes
daily on Facebook. Spending more time on the
platform means customers will have more time
to interact with my Fanzine
I can target particular audience using
factors such as gender, age, location,
interests, job, and so forth. Businesses
can use this to promote their products
and services to their target audience.
Asides that, Facebook Ads is highly
affordable. Facebook also offers users to
set and control their advertising budget
so as not to exceed the set-aside budget.
Research shows that consumers spend 90%
of time spent on mobile is on apps and
Facebook leads the way as the most
downloaded platform of the first half of
2016.
Facebook Live
Provide a behind-the-scenes experience to
customers.
Show sneak previews of new products or
updates.
Promote events.
Answer questions.
4. Presentation Mind Map 2
Twitter
Generating leads & sales
Increasing Brand Awareness
Building better Customer Support channel
Creating a positive opinion
Building community
Hootsuite: It enables you to look into streams of
the keywords that you are targeting and jump into
the conversations that you can contribute to.
SproutSocial: As great customers service tools for
Social Media come, they are the best at it. You can
track your mentions and directly have your team
reply to that.
TweetDeck: With this tool, you have an amazing
amount of freedom to monitor individual profiles,
specific conversations, hashtags, keywords, etc. You
can even post natively on Twitter or schedule your
content.
This is an excellent opportunity for my fanzine
to do a variety of things like
Run promotional campaigns
Opinion Polls
Push out educational content
Let your audience know about your company
culture
everything at the ready, interests of people,
their websites, their profile bios. It helps you
develop context before approaching or even
targeting my customers
Twitter’s aim as a Social Network has always
been to promote open communication and easy
access to connect with the fellow community
members present on the Social Network.
.
5. Research Presentation
• Evidence of a good presentation-https://blog.ut.ee/10-tips-for-a-good-presentation/
• 1. Preparation, preparation, preparation
• There is no easy way out. Giving a excellent presentation is all about the preparation that goes into it, and this
theme applies to every single aspect you include in your presentation.
• 2. Think audience
• When you are preparing your presentation, there is one thing you should always keep in the back of your mind:
the audience. The sole purpose of a presentation is to communicate whatever you have to say to an audience.
Position yourself being in their shoes and answer the following questions: who, what, why, how?
• 3. Communicate
• A presentation is never a one way communication, despite the fact that you are the only one speaking.
Communication is always two ways. Although you do not want your audience interrupting your speech, make it
engaging: look at the audience, speak to the whole audience. Your audience wants to be spoken to. Ask rhetorical
questions, use short pauses when you are, for example, changing the subject or moving on to another topic.
Rhetorical questions will often raise the audience awareness as do pauses. Don’t hide behind a computer, a paper,
or a desk.
• 4. Prepare the little things
• There is truth in the old saying “It’s the little things that count”. Often when we are preparing a presentation we
prepare the content, the slides, the general story line, but it is often the little things that catch us off guard.
• 5. Structure your presentation
• The purpose and content needs to be carefully considered. How much detail can you cover in the allotted time?
Going back to a point made earlier, what does your audience already know about your topic? What do they need
to know, and more important, what is your take-home message? What do you want your audience to remember?
6. Research Presentation
• Evidence of a good presentation-http://www.rogerdarlington.me.uk/Presentation.html
• Think about the presentation beforehand. It is short-changing the organisers of the event and your audience if you only think about
what you're going to say the day before or while travelling to the event. If necessary, clarify with the organisers exactly what is
required of you and what facilities you will require.
• Do use PowerPoint if the facilities are available. Although some speakers seem to have taken an aversion to PowerPoint, it is so
convenient and ensures that your presentation has a clear structure and something for your listeners to take away.
• Face your audience at all times even though the screen to which you are speaking is behind you. So that you know what your
audience is viewing at any given time in the presentation, either have a computer screen on a desk in front of you showing the
presentation or print off the slides and use the paper copies as a speaking aid.
• Be very clear about how much time you have - and stick to that time in preparing and delivering your presentation. It's very difficult
to 'cut' a PowerPoint presentation at the event itself, so it's a great mistake to run out of time. Most presenters prepare too much
material; but nobody ever complains that a presentation was too short (it always allows more time for questions).
• Be very clear about your key message - and ensure that everything in your presentation is both consistent with, and suppportive of,
that key message. You should be able to articulate the message in a phrase or a sentence and indeed you might want to use that
phrase or sentence in one of your first slides, or one of your last, or even both.
• E-mail your presentation to the event organisers in advance. Ask them to load it onto a laptop, run it through, check that it looks
fine, and confirm that with you. Then you don't have to worry about the technology when you arrive at the venue; you can
concentrate on the delivery of your material. Also it enables the event's organisers to run off copies of your slides, so that they are
available to them in good time.
• Make copies of your slides available. It is a matter of preference whether you do this at the beginning of your presentation or at the
end. If your listeners have copies at the beginning, they can take notes simply by annotating the slides, instead of having to note down
all the information on the slides. On the other hand, you might feel that, if they can see in advance the slides you are going to use, you
lose the element of control or surprise. It might depend on the content of the presentation: if you are going to show detailed tables or
graphs with lots of figures, your audience will probably find it easier to have a copy on their lap. It might depend on the circumstances
of the presentation: if there is a large audience, people at the back may not be able to see the screen clearly and would really
appreciate having copies of the slides.
7. Websites that are good for presenting Fanzines
• http://www.fungalpunknature.co.uk/FUNGALPUNK/CDReviews/FANZINESPa
ge%201.html
• https://blog.issuu.com/fashion-zines/
• https://punkrocker.org.uk/miscproduct.html
• http://drownedinsound.com/in_depth/1678-fanzine-reviews
• http://www.spitrecords.co.uk/fanzines.htm
