Please have a read about Personal Branding and how it can help you stand out from your competition.

1. BB R A N D I N G
Y o u o n l y g e t o n e f i r s t i m p r e s s i o n

2. Table of Contents
What personal
branding will do for you
The importance of
personal branding
Who needs personal
branding?
Where to use your
branded photos?
Reinvent your
brand personality
Corporate
Personal Branding
Galleries
Create buzz around
your personal brand
One photo different use
The woman
behind the lens
Price Packages
4
6
8
10
12
15
20
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28
30
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3. What personal branding will do for you
What’s the payoff for having
a powerful personal brand?
Builds credibility
•
Shows your true self
•
Connects you with your target audience
•
Sets your apart from your competition
•
Gives you a consistent brand message across all platforms
•
Represents your message and values
•
Builds confidence
When you’re distinctive, you’ll cut through the clutter.
Potential clients will notice you. They will remember you.
And when you get it right, the right people will be drawn,
like a magnet, to work with you.
- LORI (famousinyourfield.com)
B R A N D I N G
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4. The importance of personal branding
The Message Starts With You
Branding is a marketing concept & tool
•
Reflects what the brand stands for
•
Reflects your professional reputation
•
What you are known for (or would like to be known for)
Its professional versus personal
Dr. Med. Klaus Bachfischer
Facharzt für Orthopädie
Spezielle Orthopädische
B R A N D I N G
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5. Real Estate Agents
•
Bloggers
•
Consultants
•
Entrepreneurs
•
Coaches
•
Corporate Executives
•
Stylists
•
Interior Designers
•
Make-Up Artists
•
Chefs
•
Salons
Builders
•
Restauranteurs
•
Developers
•
Models
•
Journalists
•
Therapists
•
Doctors
•
Lawyers
•
Photographers
•
Artists
•
Creators
Maria Rebekka Stoehr,
German-Mexican
Mezzo-Soprano
Who needs personal branding?
To be in business today, our most important job is to
be head marketer for the brand called YOU.
-Tom Peters
Actors
•
CEOs
•
Financial Planners
•
Chiropractors
•
Personal Trainers
•
Sales Representatives
•
Educators
•
Manufacturers
•
Designers
•
Retailers
•
Freelancers
Everyone
B R A N D I N G
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6. B R A N D I N G
Where to use your branded photos?
Social Media
Linkedin
•
Facebook
•
Instagram
•
Youtube
•
Dating Sites
•
Others
Website
About Us Page
•
Contact Page
•
Email Newsletter
•
Blog
•
Seasonal Blog Posts
•
Behind the Sceens
Email
Email Signature
Others
Husband /
Wife’s Desk
Print
Brochures
•
Seasonal Ads
•
Promotions
•
Advertisements
•
Business Card
•
Flyers
Magazines
Magazine features
•
Magazine Articles
•
Magazine Ads
•
Behind the Scenes
•
Article Contributor
Newspapers
Newspaper Features
•
Newspaper Articles
•
Newspaper Ads
Christopher Rowe, Vice President R&D, Mars Wrigley London
With the surge of social media, you have not only the
ability, but you now have the need to manage your
own reputation, both online and in real life.
-Forbes Woman, Feb14, 2012
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7. Reinvent your
brand personality
with magazine-style portraits
to market you, your brand,
and your business
Charlotte -Congrats on your numerous awards! Very well
deserved I am sure. Thanks once again for the great series
of photos you took for me in my new VP role. Looking
forward to future work together, very best.
-Giles Taylor, LinkedIn Sept 2019
Photographed as Chief Director of Design
Rolls-Royce Motor Cars, now Global VP of
Design for FAW Group China
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8. H E A D S H O T S
Corporate & Personal Branding
What type of business do you need your headshots for?
The corporate headshot has evolved. Today, it is very contemporary, highly styled, and it
needs to immediately set you apart from your competitors. This type of “Personal Branding”
is perfect for Lawyers, Doctors, Real Estate Agents, Business Executives, Authors, Creatives,
Bloggers, Artists, Designers, and Musicians alike. It is also equally important
to style hair, makeup, and wear clothing that matches your brand
or type of business and to show your brand’s personality.
So, let’s find out how do you want to be photographed?
To create a custom look for your portraits we need to answer a few questions.
What’s the style that best suits you,
your brand, or type of business?
Look at these images below, which of these images are you most drawn to?
Corporate Executive, Business Casual, or Brand Specific.
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9. Coordinate clothing with background
Look for outfits that match the tones of
the images you are most drawn to.
Like a charcoal background with a gray dress. A light gray background with a white outfit.
Pop in some color on a light or dark background. Or go dark and moody with black on black.
Or do you want a combination of your brand colors for your clothing and background?
How do you want your hair styled?
Do you want to wear your hair up in a bun or ponytail?
Hair down and behind your shoulders, in front, or off to the side?
Expression & Projection
How do you want to portray your brand and your business?
Looking at these pictures, which of these expressions are you most drawn to?
How friendly do you want to look?
Big smile. Causal smile. Or no smile, I want to look strong, confident, and stoic.
What mood do you want to project?
Honest. Trustworthy. Or friendly with more movement and laughter.
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10. Do you need headshots sized for your
social media pages and website?
Once you've chosen your favorite portraits and I can format them for you to use
on all your social media pages. Square crops for all of your profile images on Facebook,
Instagram, LinkedIn etc. Extend the backgrounds on your images for your Facebook
or your website banners giving you plenty of room to add your logo and some text.
These are items that can be added to our headshot
service and customized to fit your needs.
P R O F I L E B A N N E R S
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11. G A L L E R I E S
Do you need images of your products
for your Social Media, Blog, or Website?
What visual platform are your using the most to attract clients?
I can help you maximize your social branding by curating images of your products
so you can share them on your Instagram, Pinterest, or post to your blog, or website.
Show your brand’s story with images that are clean and dynamic,
that help attract, entice, and “speak” to your audience.
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12. Create a buzz around your personal brand
Kick your image management up a notch–with
a customized personal branding portrait session.
Starupphoto produces stunning profile images to use for your business card, website,
social media and other print marketing materials. Portraits that could double as covers
for a High-Fashion or Fortune 500 magazine. We start with a consultation
to get to know you, and your brand personality. We then customize a portrait
session around you. We’ll choose 3 outfits for you to change into durring your session.
Our stylist team will create that polished, professional look and get you camera ready.
Then it’s onto your portrait session where you will be gently coached into poses that flatter
you that will showcase your brand product or service. At your viewing, choose from
up to 25 portraits that best represent you and your brand. Any image you purchase
includes a digital version for your online marketing.
Timothy Thomas,
Head of School,
Munich International School
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15. One photo – several purposes
A single portrait can be cropped, resized and clipped for used in many different graphic
designs and for different media. This service is included in the top package at Starupphoto.
Below is shown how we can crop the same photos to different use.
In this example I have used the same
photo to place my subject into different
for him braded environments.
Here is a so-called "hero" images that are popular in the design of websites. In this picture
I have extended the picture with more white wall, to the right, in this way it is now easy
to use the picture in connection with text, items in the top of a web page.
Here, the original photo is cut close and used as eye-catcher as cover for, for example, an online product,
an (online) magazine cover or a book cover or a social media stop effect photo. On social media, you need
to create "stop effect" to catch the attention of all the many posts you are exposed to in a news feed.
And exactly that, you can do with pictures by combining it with graphics and text.
Anne Novarra
Photography: Charlotte Starup
Makeuo: Nadine Gamble
BUSINESS
PORTRAITS
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16. The woman behind the lens
Lawyers, doctors, coaches, entrepreneurs, speakers, authors and come to me for beautiful
marketing photos. They love their photos but the common feedback I get is how their photo
shoot experience with me made them feel. Common words in my many reviews include,
“she made me feel comfortable”, “it was relaxed”. She is professional, uncomplicated,
connected, patient, passionate, kindhearted, talented, easy to work with and more.
It is not uncommon that the experience of a photoshoot with me actually changes the way
my clients view themselves. “It was the most transboundary experience of my life” is one
of my favorite descriptions from a google review of mine. Another one said “I feared
this so much but am ready to book another session with Charlotte”
A B O U T A B O U T
I know everyone can be photographed in “A” best way and I am ridiculously
passionate about making my clients happy and LOVE their photos. As one online
review states.... ”Charlotte does not settle until you are 100% happy”.
Hence my 100% Happiness Guarantee which you can read about later.
I have been awarded 22 times within the last two years including praises for my
branded headshots. My full-service studio in the picturesque town of Starnberger
See south of Munich includes hair and makeup service and a full studio wardrobe.
My brand is exclusive, luxurious, contemporary, functional and fashionable....
can you tell from my branded photos? I invite you to a photoshoot with me
and I promise to show you the best photos of you that you have ever seen.
Warm regards,
31www.starupphoto.com30 STARUPPHOTO • BOOK YOUR SHOOT

17. P R I C E P A C K A G E S P R I C E P A C K A G E S
You & Your Company /
Product and Interior
Employees Only
€ 4000
Professional pictures for your home page.
Visual expression and identity of your company.
This is for the person or company who needs:
Visual communication affects your customers emotionally. Pictures that clearly communicate
your brand and support your messages. Pictures that will attract even more customers to
your business, because the images support your potential customers' identity narrative, belly
feeling and the rational arguments that determine who we are dealing with.
The price of employee portraits may vary depending on the scope and style of the
assignment on portrait photos, and thus how much time is required for the task.
Below you will find a price example of photographing 30 employee portraits.
Startup € 250
Price per portrait photo € 90
• Makeup & Hair Styling
• Plan for photo session, location spotting
• Consultation, planning meeting, visual
mood board, suggestions for locations
for photography, input to props etc.
• Advice on the image style and image
type for your customer type
• Review of website, Visual mood
board, detailed.
• An image series that includes portrait
photos, work situation pictures, mood
images and Action and Detail images
from your business.
• Professional sparring in relation to
which images and how you can use
them in your marketing channels.
• Employee Portraits
• Photography on a suitable background in
the company or on a white background.
• Online gallery so employees can choose
from 3-4 pictures themselves
Contact me to get your personalized offer
for employee portraits.
• More Hours Shooting,
More Backgrounds & Light Setups,
Wardrobe changes / Looks
• Online gallery with up to 50 different
images you can choose from
• Photo session in your surroundings
that can be both indoors and outdoors
• As many changes of clothes that
we manage within the scheduled time.
• Extended image editing, eg extension
of images to "header banners".
Different crops for different media.
• Studio or on location session /
Second location
• Video for social media
• Design and printed Marketing piece 10 pages
• Business card design and layout 200 printed
• 1 digital portrait photo
per person in (72 dpi) in color
• Professional editing and retouching
• Prices are incl. VAT
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18. All packages come with
100% Happiness guarantee
•
Various Poses Sitting, Standing, Leaning
•
Post Session in Studio consultation
•
Pre-shoot consultation and tips of advice
will be mailed to you
P R I C E P A C K A G E S
Delux Branding You € 2400
Branding You € 700
Headshot You € 199
We photograph in studio or on location according to agreement.
Prior to shooting, you are styled by a professional makeup and hair stylist.
This is basically the same as the Delux Lifestyle and Branding Session (see previous
page) only with less included photos, hours shot and wardrobe changes. Marketing materials
& employees photos are add-ons. Pruning and customizing image according to your wishes.
We photograph in studio or on location according to agreement. Prior to shooting,
you are styled by a professional makeup and hair stylist. This photo package includes:
This is for you who simply need one or two headshots. We photograph in studio
and you come ready to go. You can book hair and make up at your wish.
• Professional makeup & hair styling
(about 1 hour)
• 5 portrait photos in color & black &
white, for print and web
• 3 sets of clothes / 3 looks
• 1 portrait photos in color &
black & white, for print and web
• 1 sets of clothes / 1 looks
• 2 backgrounds
• As many backgrounds
as we can manage
• Ca. 2 hours of photography
• Pruning and customizing image
according to your wishes.
• 1 hour photography
• Additonal Photos can be
purchased in sets of
1, 3, 6 or 10.
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19. Call to book your portrait session today!
01733467454
www.starupphoto.com
Haupstrasse 19A, 82319, Starnberg, Germany