3. iPhone Users
25,000 people
signed up the first
day
27 million registered
users (12 Mar 2012)
400 million photos
shared to date with
60 photos shared
per second
4. Interact with Friends
Fast and Easy photo sharing
Comments and Likes
Search #hashtags
Connect to other social media platforms
Personalized
Apply a filter
6. http://socialfresh.com/brands-on-
instagram/
Product Development and Customer
Engagement
Used mostly in Sports, News, Fashion and
Entertainment, Politics
For…insights, backstage passes, additional
place for supporting or iconic visual aids
To integrate with pop culture and quick way
to interact with audiences– minimal effort
8. Similar to other SM
platforms
Default Public
Set to
Private, only
followers can see
pictures
Manageable
Account Settings
9. Creative, original
Integrates photo sharing such as picasa or
flickr with social media aspect i.e.
Followers, like and comment buttons
Links to other platforms
(Twitter, Facebook, Tumblr, Pinterest)
Free global tool, saves to phone
Fun ways to enhance its usage: created a
new market
http://content.photojojo.com/websites/10-
rad-new-instagram-apps-and-sites/
10. Must have an iPhone (Android version soon to
be released)
Based in a phone application, but now
accessible and manageable online through
online interface - http://web.stagram.com/
Can’t upload pictures from any other
location
Privacy restrictions