Direct Response Marketing Case Studies

Direct Response Marketing: Two
Case Studies
Chuck Holmes
Network Marketing Professional

Individual results will vary. (c) 2018
www.OnlineMLMCommunity.com
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Direct Response Marketing: Two Case Studies
Most traditional businesses suck at marketing. There, I
said it. Most businesses spend their time focusing ON
their product rather than SELLING their product. That
is a big mistake!

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The big companies with huge marketing budgets
normally spend MILLIONS of dollars on branding and
mass media marketing. They have deep pockets and
know that if they keep their marketing message in front
of you constantly, there's a good chance you will do
business with them at some point.

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Small businesses don't have that luxury. They have
limited advertising funds and must take a completely
different marketing approach than a big
company. Small businesses should use DIRECT
RESPONSE advertising, if they want to maximize their
ROI.

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Direct Response advertising is the process of
connecting directly with your target market and
giving them an offer. You send them an offer with a
specific call of action. For example, "use coupon code
C20 during the checkout at our website to get 20
percent off your next order."

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What I want to do in the following paragraphs is share
two case studies with you. These are companies that
are amazing at direct response marketing. If you study
what they do, and adopt some of their marketing
strategies in your own business, I know you can
increase your results with your marketing and
advertising efforts.

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Case Studies
Of all the companies I’ve studied in recent years, two
companies I've studied, and done business with, are
great at direct response marketing. Those two
companies are Omaha Steaks and Vista Print.

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Case Studies
I’m sure you’ve probably done business with each of
those companies at some point or another. And if you
haven’t, you should. Although their products are good,
what you will benefit from the most is to personally
experience their MARKETING process. Their marketing
processes, systems and funnels are top notch.

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Omaha Steaks
When it comes to steaks, they have a good product at a
reasonable price. But they’re not the BEST quality or
CHEAPEST price either. They compete on
CONVENIENCE. The idea of having good steaks shipped
directly to your door is very appealing.

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Omaha Steaks
Here are a few things I’ve noticed about their
marketing efforts:
•Professional customer service on the phone
•Great use of direct mail (postcards)
•Effective email marketing campaigns with offers
and discounts
•Telemarketers calling from time to time

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Omaha Steaks
•Low priced “introductory” products designed to get
you to be a customer, with profitable up-sells
•Small discounts on “packaged” deals with multiple
products
•Birthday and holiday specials
These are just a few of the things I’ve noticed about
Omaha Steaks.

12
Vista Print
This savvy company offers a wide variety of office
stationary, business cards, note cards and other similar
items. Their prices are good.

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Vista Print
However, they do have tons of great strategies to get
you to shop with them, and come back as a repeat
customer. Here are a few things they do well:
•Up-sells and Cross-Sells when you check out
•Recommended items when you login, based off
previous purchases

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Vista Print
•Persistent email marketing, sending messages a
couple times each week
•Offering free products if you put their logo on it (in
many cases)
•Offer you time sensitive upgrades after you make a
purchase
•Daily specials
•Good use of coupons

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Vista Print
I do all my office stationary shopping with them. I don't
do it intentionally either. They just do a good job of
staying in touch with me so when I am ready to buy
something, I just visit their website.

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Vista Print
I’ll also admit that they do deliver a quality product,
and on time. I think what makes them special is
convenience. Everything is in one place. There are lots
of great deals. And it’s very easy to navigate their
website.

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Final Thoughts
I hope you will take the time to study these companies
to see their direct response marketing in action. I hope
you will model some of their direct response marketing
strategies. By doing so, you will learn many valuable
lessons you can apply in your own business, which
should result in more sales and more leads.

Suggested Reading
• Top 10 MLM Companies in Australia
• The Top 10 MLM Companies In Peru
• Top 20 Atomy Products
• Top 10 MLM Companies in Malaysia
• The Top 27 Amway Diamond Distributor IBO Top
Earner Success Story Distributors of All Time
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About Me
Chuck Holmes is a top producer in his network
marketing company, which specializes in natural and
organic products.
His company offers a free online marketing system
with capture pages and autoresponders.
Chuck gives his team members 200 free leads each
month and provides tons of training. The company
even has a postcard marketing system. Let’s connect.
(352) 503-4816 EST
chuck@onlinemlmcommunity.com
https://www.onlinemlmcommunity.com
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Direct Response Marketing Case Studies

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