What makes some entrepreneurs succeed while others fail? Charles Tsai of Social Creatives argues that it all boils down to six best practices - or habits. These six are fundamental to creating positive change in today's world. (They also correspond to the letters in the word, SOCIAL.)

1. 6
The Habits of
^
Highly Effective
S O C I A L
Entrepreneurs

2. Why do some
social
entre preneurs
succeed...
while others
fail?

3. Does it have to do
with their...
ideas, timing, luck or team?
YES. YES. YES. YES.

4. But those factors all depend on
something more fundamental...

5. more invisible...

6. our habits!

7. First we make our habits,
then our habits make us.

8. Here, then, are
the six habits of
highly effective
SOCIAL
entrepreneurs...
☛

9. #1
it
ab
H
Social Entrepreneurs Develop
S OLUTIONS
S

10. They don’t just
“make some noise”
and ask for
donations and
signatures.

11. They come up with
new solutions...
especially those that
BREAK PATTERNS
and change systems.

12. And they do this
over and over again.

13. They’re always asking
“How can things
be better?”

14. "Social entrepreneurs are not
content just to give a sh or
teach how to sh.
They will not rest until
they have revolutionized
the shing industry."
Ashoka founder Bill Drayton

15. #2
it
ab
H
Social Entrepreneurs Measure
O UTCOMES
O

16. They know the difference between
Outputs vs. Outcomes
your effort - your impact -
number of widgets how the world is
you sell better

17. If you’re
helping people,
are they
healthier,
richer, happier,
more skilled or
educated, etc.?

18. If you’re helping the
environment, is it
cleaner, more protected,
more biodiverse, etc.?

19. They measure outcomes and
manage their success by
OUTCOMES...
not outputs.

20. “If you can't measure it,
you can't manage it.
If you can't manage it,
you can't deliver it.
If you can't deliver it,
you have no social value.”
David Hunter
Nonpro t management consultant

21. #3
it
ab
H
Social Entrepreneurs Establish
C hange Models
C

22. They know SOLUTIONS don’t
automatically lead to OUTCOMES
S≠O

23. Change requires PROCESS,
not just PRODUCT.
So you need to
establish and
validate
change models...
your formulas for
change.

24. S + A + B + C... = O
And it needs to be
repeatable and scalable.

25. If you can’t explain it simply,
you don’t understand it well enough.

26. #4
it
ab
H
Social Entrepreneurs Practice
I nclusion
I

27. They’ve learned the hard way
to create change WITH not FOR.

28. They design and implement
solutions WITH input and
involvement of beneficiaries.

29. Grameen Bank
They even involve
beneficiaries as
owners,
employees and
evangelists.
Invisible Children’s ME
ND

30. Because the rules of
INNOVATION
have changed.

31. If you want to go fast, go alone.
If you want to go far, go together.
~ African Proverb ~

32. #5
it
ab
H
Social Entrepreneurs Leverage
A ssets
A

33. They know investors don’t fund
IDEAS.
They fund RESULTS.

34. So the key to initial
success is not
BUSINESS PLANS.
It’s your own
BOOTSTRAPS.

35. Learn to leverage existing
ASSETS...

36. People Skills
Assets
Resources Networks
Organizations

37. Use success to build
more success.
That’s the way
the world works.

38. Do what you can
with what you have
where you are.
~ Teddy Roosevelt ~

39. #6
it
ab
H
Social Entrepreneurs Think
L ong-term
L

40. Real change stands
the test of time.
That means solutions
need to last.

41. And they need to be sustainable...
financially ecologically

42. Social entrepreneurs are always
thinking YEARS ahead...
What solutions do we need
10 or 20 years into the future?

43. If you think in terms of a year,
plant a seed;
if in terms of 10 years,
plant trees;
if in terms of 100 years,
teach the people.
~ Confucius ~

44. In summary...

45. Social Entrepreneurs...
Develop S OLUTIONS
Measure O UTCOMES
O
Establish C HANGE MODELS
C
Practice I NCLUSION
Leverage A SSETS
Think L ONG-TERM

46. Social Entrepreneurship is about...
Developing S OLUTIONS
that lead to O UTCOMES
O
using C HANGE MODELS
C
that are I NCLUSIVE
A SSET-BASED
and L ONG-LASTING

47. To learn more
about the six habits
and download
multimedia and
toolkits for each,
visit
socialcreatives.org

48. Social Creatives Workshops
We offer social innovation workshops tailored to
secondary school and university students.
•Social Entrepreneurship 101
•Six Habits of Highly Effective
SOCIAL Entrepreneurs
•Impact Dashboards - How to
Demonstrate Measurable Change
•Business Models for Social Change

49. Charles Tsai
Social Entrepreneurship Educator
Charles Tsai is a journalist, writer, speaker
and consultant for social entrepreneurs.
A former reporter and producer for CNN,
Charles ventured into the social sector to
help youth design and implement their
own solutions for change. He then helped
Ashoka launch its first global campaigns
to support youth-led social ventures.
Now, he has launched SOCIAL Creatives,
a new framework to learn, teach and
practice social entrepreneurship.

50. Charles Tsai
charles@socialcreatives.org
www.socialcreatives.org