As presented on November 10, 2011 for the National Apartment Association - Online Learning Facebook for property management: from start to finish, everything you need to know to create a presence on Facebook that attracts and retains residents at your community. Stand out from the crowd, don't be left behind! There's nothing worse than being ignored online. We can show you how to differentiate your community from competitors. Learning Objectives: Participants will be able to understand the purpose of Facebook. Participants will be able to build a Facebook presence for their community that allows them to stand out from the crowd. Participants will be able to understand how to use Facebook for resident retention AND word of mouth marketing.

1. Facebook for Property Managers
Charity Hisle

2. Facebook for Property Managers
• The Purpose of Facebook
• Build a Facebook Presence that Stands Out
• Using Facebook for Resident Retention and
Community Marketing
• Measuring Success

3. The Purpose of Facebook
Leverage Facebook to:
•Connect with residence
•Increase visibility of your community online
•Improve resident retention and referrals
•Share important news with residents
•Challenge your competition

4. The Purpose of Facebook
Americans spend more time on Facebook than any
other U.S. website. More than ½ log in every day.
Social media users are more active and influential
offline.
Post at least once every day to reach 22% of page
fans in a given week.

5. The Purpose of Facebook
People “like” brands and businesses on Facebook
to:
• Receive promotions and coupons (40%)
• Receive updates on upcoming promotions
and sales (30%)
• Show their support (39%)
ExactTarget - 2010

6. Set-up Facebook Page: Settings

7. Set-up Facebook Page: Permissions

8. Set-up Facebook Page: Basic Information

9. Set-up Facebook Page: Featured

10. Set-up Facebook Page: Name

11. Set-up Facebook Page: Character

12. Set-up Facebook: Privacy

13. Building a Unique Facebook Presence: Appearance

14. Building a Unique Facebook Presence: Appearance

15. Building a Unique Facebook Presence: Appearance

16. Building a Unique Facebook Presence: Appearance

17. Building a Unique Facebook Presence: Contests

18. Building a Unique Facebook Presence: Contests

19. Building a Unique Facebook Presence: Contests

20. Building a Unique Facebook Presence: Contests

21. Building a Unique Facebook Presence: Contests

22. Building a Unique Facebook Presence: Causes

23. Building a Unique Facebook Presence: Causes

24. Building a Unique Facebook Presence: Causes

25. Building a Unique Facebook Presence: Causes

26. Building a Unique Facebook Presence: Careers

27. Building a Unique Facebook Presence: Content

28. Building a Unique Facebook Presence: Content

29. Building a Unique Facebook Presence: Content
Community Information
• Upcoming events, like parties
• Photos from community events
• Introduce new employees
• Make important announcements
• Reply to questions about pricing and availability
• Share content like newsletters
• Share community pet photos
• Receive and respond to maintenance requests
• Promote employee hobbies/interests

30. Building a Unique Facebook Presence: Content
Local Information
• Upcoming events, like
games, concerts, parades, etc.
• Photos from local community businesses
• Re-share information from local businesses
• Green living tips
• Coupons, Groupons, discounts, and sales
• Holiday celebration information (tree lighting)

31. Building a Unique Facebook Presence: Content
Interesting Updates
• Trivia
• Quotes
• Inspirational photos and stories
• Fill-in-the-blank updates
• Ask questions

32. Building a Unique Facebook Presence: Content
What NOT to post
• Politics
• Controversial public issues
• Specific religious or spiritual beliefs
• NEVER complain or criticize employees or
residents
• NEVER make fun of a real person or group of
people
• *Try to avoid posts regarding due rent, available
units, etc. – Use other methods to share this
information like Ads, Contests, etc.

33. Facebook Ads: Page Post

34. Facebook Ads: Page Like

35. Facebook Ads: Demographics & Interests

36. Facebook Ads: Budget & Schedule

37. Facebook Ads: Metrics & Editing

38. Measuring Success: People Talking

39. Measuring Success: Overview

40. Measuring Success: Users

41. Measuring Success: Likes

42. Measuring Success: Interactions

43. Facebook Tools & Applications

44. Facebook Tools & Applications

45. Facebook Tools & Applications

46. Facebook Tools & Applications

47. Facebook Tools & Applications

48. Facebook Tools & Applications

49. Just for fun…