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It’s time to get off the diversity fence.
We make brands make a difference.
@asadd | @_unmistakables
“How do we fix our
diversity problem?”
“How do we develop
inclusion into an asset?”
Moral Case
“We have a BAME network, an
LGBT network and a Women’s
Network.”
1
Business (+ Moral) Case
“We now have a Head ...
Brands have a responsibility to better
understand and reflect society
inside and out.
= because of how people of
my ethnicity are treated
Bias in Britain: Guardian / ICM, December 2018
= because of fear of
discrimination
LGBT in Britain: Work Report - Stonewall, April 2018
Bias in Britain: Guardian / ICM, December 2018
= 15.6 million people in the UK
classified as ‘ethnic minority’
Population Forecast - University of Leeds, 2010
= younger people less likely to identify as ‘completely straight’
Survey for BBC Newsbeat - IPSOS Mori, 2018
Why is this important
for comms?
The face of our country is changing
As is what we read
“The media we consume is generally palatable for the people who create it - so
when communicating to minorities around Bri...
The face of our country is changing
As is what we read and what we care about
92% of people in the UK
say organisations should take a stance on social issues, such
as immigration, climate change and g...
How do we do it?
The Unmistakables is an independent
consultancy made up of minorities.
Our Focus
2
1 Organisations - that care and connect
Environments - that engage and are inclusive
Campaigns - that are unmi...
#377Scrapped
https://www.bbc.co.uk/news/av/world-45841211/celebrating-repeal-of-india-s-anti-gay-law
#377Scrapped
A New Type of Co-Working
Three things to remember:
1. Diversity isn’t a problem to fix
2. Britain is fundamentally changing
3. Get the right people...
Asad Dhunna
asad@theunmistakables.com
@asadd | @_unmistakables
Time to act: tackling diversity and
inclusion in charity
communications
4 December 2018
Seminar
London
#InclusiveComms
Visit the CharityComms website to view
slides from past events, see what
events we have coming up and to
check out what el...
Who isn't in the room?  | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018
Who isn't in the room?  | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018
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Who isn't in the room? | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018

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Asad Dhunna, founder, The Unmistakables

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Publicada em: Governo e ONGs
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Who isn't in the room? | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018

  1. 1. It’s time to get off the diversity fence. We make brands make a difference. @asadd | @_unmistakables
  2. 2. “How do we fix our diversity problem?”
  3. 3. “How do we develop inclusion into an asset?”
  4. 4. Moral Case “We have a BAME network, an LGBT network and a Women’s Network.” 1 Business (+ Moral) Case “We now have a Head of Diversity & Inclusion.” 2 Dividend Driver “We are inclusive at the core of everything we do.” 3
  5. 5. Brands have a responsibility to better understand and reflect society inside and out.
  6. 6. = because of how people of my ethnicity are treated Bias in Britain: Guardian / ICM, December 2018
  7. 7. = because of fear of discrimination LGBT in Britain: Work Report - Stonewall, April 2018
  8. 8. Bias in Britain: Guardian / ICM, December 2018
  9. 9. = 15.6 million people in the UK classified as ‘ethnic minority’ Population Forecast - University of Leeds, 2010
  10. 10. = younger people less likely to identify as ‘completely straight’ Survey for BBC Newsbeat - IPSOS Mori, 2018
  11. 11. Why is this important for comms?
  12. 12. The face of our country is changing As is what we read
  13. 13. “The media we consume is generally palatable for the people who create it - so when communicating to minorities around Britain, there is a lack of authenticity because so few of us work in the industry. “I created Burnt Roti to showcase the realities of being South Asian, British, queer, female, young and creative. “We now reach thousands of people in the South Asian (and especially British South Asian) community through print, online and events because existing titles don’t know how to speak to us, stereotype us or dismiss us altogether.”
  14. 14. The face of our country is changing As is what we read and what we care about
  15. 15. 92% of people in the UK say organisations should take a stance on social issues, such as immigration, climate change and gender equality.
  16. 16. How do we do it?
  17. 17. The Unmistakables is an independent consultancy made up of minorities.
  18. 18. Our Focus 2 1 Organisations - that care and connect Environments - that engage and are inclusive Campaigns - that are unmistakable3
  19. 19. #377Scrapped https://www.bbc.co.uk/news/av/world-45841211/celebrating-repeal-of-india-s-anti-gay-law
  20. 20. #377Scrapped
  21. 21. A New Type of Co-Working
  22. 22. Three things to remember: 1. Diversity isn’t a problem to fix 2. Britain is fundamentally changing 3. Get the right people in the room
  23. 23. Asad Dhunna asad@theunmistakables.com @asadd | @_unmistakables
  24. 24. Time to act: tackling diversity and inclusion in charity communications 4 December 2018 Seminar London #InclusiveComms
  25. 25. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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