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Who am I to you? Digital’s relationship with technology and data | Heads of Digital | 11 June 2019

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Karina Brisby, head of digital, Versus Arthritis

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Publicada em: Governo e ONGs
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Who am I to you? Digital’s relationship with technology and data | Heads of Digital | 11 June 2019

  1. 1. Digital Data Technology A.I. Insight
  2. 2. Digital as part of data and technology AMANDA
  3. 3. 01. History
  4. 4. Coming together as a one organisation 4
  5. 5. 5 Coming together as a one organisation
  6. 6. What was the landscape • Was primary used as a comms channel for Arthritis Research • Quite a few digital, IT and data systems needed to merge or be depreciated • Great ICT at Arthritis Research UK • Digital was in comms, IT was in finance and Data was in Fundraising • Limited Data resources • So re-evaluated as part of the merger – new directorate created and new director recruited and on TLT – taken seriously
  7. 7. 02. Why is digital part of technology and data
  8. 8. Digital, technology and data is here to support our ambitions and priorities What will be different because of Versus Arthritis - our ambitions The impact of arthritis is recognised and as a result people with arthritis are empowered and supported to demand more Every young person diagnosed with arthritis is supported by us No one is living in MSK pain without access to information and support to self- manage Wherever you are in the UK there is a local touchpoint with us The investment, visibility and participation levels in MSK research reflect the scale of the impact of arthritis There is a galvanised community – all of us pushing to defy arthritis Transformation priorities to 2020 Increase recognition of the condition Increase attribution to the charity Engage with people with arthritis at scale Operationally merge and become fit for future
  9. 9. We need each other Digital is about people and understanding their needs. We use data to ensure we’re making insight driven decisions and choosing the right solution when it comes to technology.
  10. 10. How do we grow a digital community • We’re using data to understand our members, who they are, what they need and what they do • Sign up processes and planning • Data in and out of ThankQ – how will we use data and consent • Management of our email program • What do our consents enable us to achieve in terms of building relationships with our customers TECHNOLOGYDATA • What technology do we need to meet the needs of our key audiences (PwA, mods, volunteers, staff) • Flexible, open source and fit for the future • Service delivery and support organisation wide strategy • Single Sign-on – how does this fit in with suit of platforms we already use • Azure cloud based platform • Microsoft tools, Sharepoint, PM tools
  11. 11. Improving our customer experience • Who people are, what are their needs and their previous engagement to tailor make customer journeys and bring people with us • Automation – automation and integration between digital, technology and data for trigger journeys and tailor content • Saves resources, time and money • GDPR • What customer journeys do we want to create, what do we need the technology to do? Automation, integration, personalisation, consistent brand experiences • Flexible, open source and fit for the future • Azure cloud based platform • Microsoft tools, Sharepoint, PM tools TECHNOLOGYDATA
  12. 12. Artificial intellengence • We’re using data to inform our conversations and support the machine learning • How can the data and insights inform our other work • Data in and out of ThankQ – how will we use data and consent • Enable people to take action and participate in activities through our AI tools and applications. • Building relationships with our customers • Can AI support our wider business problems and interact with our existing systems? • What customer journeys do we want to create, what do we need the technology to do? • Will what we build now be useable, sustainable and saleable • Making the most of our existing technology infrastructure – Microsoft and IBM Watson TECHNOLOGYDATA
  13. 13. Payment gateway • Data in and out of ThankQ – how will we use data and consent • Ensuring integration with our establish finance and banking systems or identifying where change needs to occur • Getting the right insights for make strategic decisions • Building relationships and trust with our customers • Security of transactions and accuracy of payments regardless of platforms or type of transaction • What customer journeys do we want to create, what do we need the technology to do? • Will what we build now be useable, sustainable and saleable TECHNOLOGYDATA
  14. 14. 03. How we work with everyone
  15. 15. CULTURE COMMUNICATION TRUST
  16. 16. Examples of working together • Regular 1 to 1s with other heads • Pulling together for the big things – external Marketing Campaigns • Cross organisational groups for transformation projects • Local touch points • Young People and Family
  17. 17. 04. What does the digital team look like
  18. 18. Hub Lead by HEAD OF DIGITAL Developing Strategy Championing and consulting on digital DIGITAL CONENT & ENGAGEMENT • Web content • EMAIL content • Video and audio Communications & MARKETING Growth and Display • GOOGLE • SEO • PPC AGILE PROJECT MANAGEMET of all digital platforms and products SPOKEDigital – work in progress! Artificial intelligent and emerging tech Services Fundraising Research Management of platforms – Online Community Analytics and Insight • GOOGLE Analytics • Kibana • PowerBi • Reporting dashboards Digital Services
  19. 19. Who am I to you? Digital’s relationship with other departments Sponsored by 11 June 2019 Heads of Digital London #charitydigital
  20. 20. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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