O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Making inclusion part of your
comms strategy
Becky Slack
Managing director, Slack Communications
Editorial director, LEAD:...
“Diversity is being invited to the party.
Inclusion is being asked to dance”
Vernā Myers
1. This is not a single issue
2. Understand your audience
3. Acknowledge the many layers of diversity
Sometimes it’s good to
recognise and celebrate
difference. The trick is to
kno...
4. Get your own house in order
5. Don’t ignore white men
6. Involve the user group…
7. …in a meaningful way
8. Create role models…
9. …not stereotypes
10. Avoid racial cleansing
11. Learn from Girlguiding
12. Put people first
13. Review your comms through different lenses
14. Think accessibility
15. Target diverse media
16. Remember that not all media are diverse
17. Who speaks for you?
18. Hold yourself accountable
19. Don’t lose your sense of humour
20. Just do it!
“Over the last 20 years, I’ve sat in rooms with a variety of media
folk, puzzling over the challenging que...
Comms audits, strategies, training for
mission-led organisations
becky@slackcommunications.co.uk
@SlackComms
@Becky_Slack
...
Time to act: tackling diversity
and inclusion in charity
communications
4 December 2018
Seminar
London
#InclusiveComms
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what el...
Próximos SlideShares
Carregando em…5
×

Tips for making inclusion part of your comms strategy | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018

612 visualizações

Publicada em

Becky Slack, founder and managing director of Slack Communications and editorial director of LEAD: Leadership for Equality and Diversity

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Publicada em: Governo e ONGs
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Tips for making inclusion part of your comms strategy | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018

  1. 1. Making inclusion part of your comms strategy Becky Slack Managing director, Slack Communications Editorial director, LEAD: Leadership for Equality and Diversity www.slackcommunications.co.uk @SlackComms becky@slackcommunications.co.uk www.leadmagazine.co.uk @LeadMagazineUK becky@leadmagazine.co.uk
  2. 2. “Diversity is being invited to the party. Inclusion is being asked to dance” Vernā Myers
  3. 3. 1. This is not a single issue
  4. 4. 2. Understand your audience
  5. 5. 3. Acknowledge the many layers of diversity Sometimes it’s good to recognise and celebrate difference. The trick is to know when. There are always intersections with other protected characteristics. LGBT+ isn’t just about white, gay men, for example.” Chris Paouros, inclusion advisor for the Football Association
  6. 6. 4. Get your own house in order
  7. 7. 5. Don’t ignore white men
  8. 8. 6. Involve the user group…
  9. 9. 7. …in a meaningful way
  10. 10. 8. Create role models…
  11. 11. 9. …not stereotypes
  12. 12. 10. Avoid racial cleansing
  13. 13. 11. Learn from Girlguiding
  14. 14. 12. Put people first
  15. 15. 13. Review your comms through different lenses
  16. 16. 14. Think accessibility
  17. 17. 15. Target diverse media
  18. 18. 16. Remember that not all media are diverse
  19. 19. 17. Who speaks for you?
  20. 20. 18. Hold yourself accountable
  21. 21. 19. Don’t lose your sense of humour
  22. 22. 20. Just do it! “Over the last 20 years, I’ve sat in rooms with a variety of media folk, puzzling over the challenging question of how to bring more diversity to our screens. “Given the people hosting these events were TV execs, I quickly realised the answer was rather a simple one – put more diversity on our screens. “Period. It ain’t rocket science.” Francesca Martinez
  23. 23. Comms audits, strategies, training for mission-led organisations becky@slackcommunications.co.uk @SlackComms @Becky_Slack LEAD: Leadership for Equality and Diversity becky@leadmagazine.co.uk @LeadMagazineUK
  24. 24. Time to act: tackling diversity and inclusion in charity communications 4 December 2018 Seminar London #InclusiveComms
  25. 25. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×