James Sancto, co-founder and CEO, We Make Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
7. To give you the power to
change the world.
PURPOSE
Connect people with the charities
fighting for the causes they care about.
HOW
1. IMPACT
8. • Money poor
• Skill rich
• Connected
GIVING WHAT THEY CAN
1. IMPACT
9. • Money
– Less likely to donate than other age groups
• Time
– Volunteering highest among students (23%)
– Protesting and petitioning (61% of Gen Z)
• Things
– Less likely to give things than other age groups
HOW IS THIS REFLECTED
IN CHARITABLE GIVING?
CAF UK Giving 2017
www.cafonline.org/docs/default-source/about-us-publications/caf-uk-
giving-web.pdf?sfvrsn=8
15. SUPPORTER JOURNEY
ADAPTED FROM HARVARD BUSINESS REVIEW
https://hbr.org/2015/11/competing-on-customer-journeys
Desire
Awareness
Consider
Support
Enjoy
Advocate
Bond
17. SUPPORTER JOURNEY
ADAPTED FROM HARVARD BUSINESS REVIEW
https://hbr.org/2015/11/competing-on-customer-journeys
Desire
Awareness
Consider
Support
Enjoy
Advocate
Bond
23. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
24. Digital tools and
channels: make the most
of your digital presence
19 October 2017
London
#charitydigital
Sponsored by